Strategy Implementation and the Executive Style : A Study on Strategic Alignment and Performance in Small and Medium Industries of Rio Grande do Norte

• Autor(a) principal: Macedo, Alvaro Fabiano Pereira de
• Data de Publicação: 2014
• Outros Autores: Nobre, Liana Holanda, Del Corso, Jansen Maia, Souza, Alceu
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Ibero Americana de Estratégia - RIAE
• Texto Completo: https://periodicos.uninove.br/riae/article/view/15350
• topic: ESTRATÉGIA; Implementação estratégica; Estilos cognitivos do executivo;Pequenas e Médias Empresas; Strategic Implementation; Cognitive Styles Executive; Small and Medium Enterprises.

Small and midsize businesses are a number of restrictions on the market where they compete , they are caused by lack of resources or integration difficulties . For the company to develop and market in which it operates , highlights the role of the executive in the strategic process . This research investigation aims check for alignment between executive style and strategies and the impact of the performance of small and medium industries Mossley / RN . Methodologically , it is a descriptive study with data collection by surveying a structured and self-administered questionnaire , adapted from Håkonsson et al (2012 ) model was developed . Closed questions were asked , using Likert 5-point scale . The assumptions of the model were tested by Mann- Whitney test. It was found that the vast majority of companies presents a misalignment between the styles of business and enterprise strategy , the main type of misalignment : Style manager - analytical strategy . The general hypothesis , that the alignment between cognitive style and enterprise strategy leads to improved performance has been confirmed . The results corroborate the results obtained by Håkonsson et al (2012 ).