Determinants of Adaptation and Differentiation International Strategies of Smes

Detalhes bibliográficos
Autor(a) principal: Paiva, Caroline Mendonça Nogueira
Data de Publicação: 2014
Outros Autores: Alcântara, Juciara Nunes de, Cintra, Evandro Marcus, Calegario, Cristina Lelis Leal
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15207
Resumo: There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics.
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spelling Determinants of Adaptation and Differentiation International Strategies of SmesDeterminantes das estratégias internacionais de adaptação e diferenciação de PME´sDifferentiation Strategies. Adaptation Strategies. SME´sEstratégias de Exportação; Marketing InternacionalEstratégias de Diferenciação; Estratégias de Adaptação; PME´s.There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics.É consenso na literatura que as circunstâncias do mercado induzem as firmas a promover estratégias de ajustes (adaptação e diferenciação) para atender às suas exigências. Todavia, o desafio para a academia consiste em determinar em que grau as firmas se adaptam ou diferenciam para exportar seus produtos. Desta forma, o presente estudo propõe-se evidenciar, por meio de um estudo empírico, como as características da firma e do mercado estrangeiro influenciam nas estratégias de exportação (adaptação e diferenciação) de empresas de pequeno e médio porte. Foram coletados dados de natureza primária e secundária, obtidos através que questionário semiestruturado, aplicado às PME´s mineiras e estes foram tratados por meio da Regressão Múltipla. Os resultados mostram que as estratégias de adaptação são influenciadas mais pelos condicionantes locais do país hospedeiro, ao passo que para as estratégias de diferenciação as características das firmas são mais relevantes. DOI:10.5585/riae.v13i2.2070Universidade Nove de Julho - UNINOVEPaiva, Caroline Mendonça NogueiraAlcântara, Juciara Nunes deCintra, Evandro MarcusCalegario, Cristina Lelis Leal2014-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1520710.5585/ijsm.v13i2.2070Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-822176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15207/7403https://periodicos.uninove.br/riae/article/downloadSuppFile/15207/12092Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T17:29:58Zoai:https://periodicos.uninove.br:article/15207Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T17:29:58Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Determinants of Adaptation and Differentiation International Strategies of Smes
Determinantes das estratégias internacionais de adaptação e diferenciação de PME´s
title Determinants of Adaptation and Differentiation International Strategies of Smes
spellingShingle Determinants of Adaptation and Differentiation International Strategies of Smes
Paiva, Caroline Mendonça Nogueira
Differentiation Strategies. Adaptation Strategies. SME´s
Estratégias de Exportação; Marketing Internacional
Estratégias de Diferenciação; Estratégias de Adaptação; PME´s.
title_short Determinants of Adaptation and Differentiation International Strategies of Smes
title_full Determinants of Adaptation and Differentiation International Strategies of Smes
title_fullStr Determinants of Adaptation and Differentiation International Strategies of Smes
title_full_unstemmed Determinants of Adaptation and Differentiation International Strategies of Smes
title_sort Determinants of Adaptation and Differentiation International Strategies of Smes
author Paiva, Caroline Mendonça Nogueira
author_facet Paiva, Caroline Mendonça Nogueira
Alcântara, Juciara Nunes de
Cintra, Evandro Marcus
Calegario, Cristina Lelis Leal
author_role author
author2 Alcântara, Juciara Nunes de
Cintra, Evandro Marcus
Calegario, Cristina Lelis Leal
author2_role author
author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Paiva, Caroline Mendonça Nogueira
Alcântara, Juciara Nunes de
Cintra, Evandro Marcus
Calegario, Cristina Lelis Leal
dc.subject.none.fl_str_mv
dc.subject.por.fl_str_mv Differentiation Strategies. Adaptation Strategies. SME´s
Estratégias de Exportação; Marketing Internacional
Estratégias de Diferenciação; Estratégias de Adaptação; PME´s.
topic Differentiation Strategies. Adaptation Strategies. SME´s
Estratégias de Exportação; Marketing Internacional
Estratégias de Diferenciação; Estratégias de Adaptação; PME´s.
description There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics.
publishDate 2014
dc.date.none.fl_str_mv 2014-06-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15207
10.5585/ijsm.v13i2.2070
url https://periodicos.uninove.br/riae/article/view/15207
identifier_str_mv 10.5585/ijsm.v13i2.2070
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15207/7403
https://periodicos.uninove.br/riae/article/downloadSuppFile/15207/12092
dc.rights.driver.fl_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82
Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
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instname_str Revista Ibero-Americana de Estratégia (RIAE)
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