From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15673 |
Resumo: | This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers. |
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From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategistsDa estratégia clássica à estratégia como prática: uma análise das concepções de estratégia e de estrategistasAdministração - EstratégiaEstratégia; Estrategista; Vertentes Teóricas.Strategy; Strategist; Theoretical approaches.This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers.Este ensaio teórico objetivou analisar as concepções de estratégia e de estrategistas segundo diferentes vertentes: clássica, evolucionária, processual, sistêmica e estratégia como prática. Identificou-se que a concepção de estratégia varia entre as abordagens em relação a aspectos como influências teóricas, conceito de estratégia, finalidade da estratégia, protagonistas, processo estratégico, formação das estratégias, prazo para implementação e níveis de análise. A concepção de estrategista se modifica em relação à posição hierárquica, nível de racionalidade, função e atuação. Sobre temporalidade, formalização e racionalidade destaca-se que, em uma perspectiva evolucionária, há uma maior ênfase nas decisões limitadas de curto prazo, enquanto que, na clássica, a estratégia é constituída no longo prazo, com disponibilidade plena de racionalidade. O nível de análise pode direcionar a abrangência da pesquisa, haja vista que, na perspectiva da estratégia como prática, não poderá se limitar à narrativa do gerente de alto escalão e necessitará explorar a contribuição de todos os envolvidos no processo de fazer estratégia. Em contrapartida, uma visão evolucionária necessita explorar a realidade macroeconômica como diagnóstico para a formulação estratégica. Conclui-se que as concepções de estratégia e estrategista de acordo com cada vertente têm implicações diferentes para atuação de pesquisadores, docentes e gestores.Universidade Nove de Julho - UNINOVE2017-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1567310.5585/ijsm.v16i1.2409Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-212176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15673/7666Copyright (c) 2017 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessVillar, Eduardo GuedesWalter, Silvana AnitaBraum, Loreni Maria dos Santos2020-05-19T15:01:11Zoai:https://periodicos.uninove.br:article/15673Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2020-05-19T15:01:11Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists Da estratégia clássica à estratégia como prática: uma análise das concepções de estratégia e de estrategistas |
title |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
spellingShingle |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists Villar, Eduardo Guedes Administração - Estratégia Estratégia; Estrategista; Vertentes Teóricas. Strategy; Strategist; Theoretical approaches. |
title_short |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
title_full |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
title_fullStr |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
title_full_unstemmed |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
title_sort |
From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists |
author |
Villar, Eduardo Guedes |
author_facet |
Villar, Eduardo Guedes Walter, Silvana Anita Braum, Loreni Maria dos Santos |
author_role |
author |
author2 |
Walter, Silvana Anita Braum, Loreni Maria dos Santos |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Villar, Eduardo Guedes Walter, Silvana Anita Braum, Loreni Maria dos Santos |
dc.subject.por.fl_str_mv |
Administração - Estratégia Estratégia; Estrategista; Vertentes Teóricas. Strategy; Strategist; Theoretical approaches. |
topic |
Administração - Estratégia Estratégia; Estrategista; Vertentes Teóricas. Strategy; Strategist; Theoretical approaches. |
description |
This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-03-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15673 10.5585/ijsm.v16i1.2409 |
url |
https://periodicos.uninove.br/riae/article/view/15673 |
identifier_str_mv |
10.5585/ijsm.v16i1.2409 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15673/7666 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21 Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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