From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists

Detalhes bibliográficos
Autor(a) principal: Villar, Eduardo Guedes
Data de Publicação: 2017
Outros Autores: Walter, Silvana Anita, Braum, Loreni Maria dos Santos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15673
Resumo: This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers.
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spelling From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategistsDa estratégia clássica à estratégia como prática: uma análise das concepções de estratégia e de estrategistasAdministração - EstratégiaEstratégia; Estrategista; Vertentes Teóricas.Strategy; Strategist; Theoretical approaches.This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers.Este ensaio teórico objetivou analisar as concepções de estratégia e de estrategistas segundo diferentes vertentes: clássica, evolucionária, processual, sistêmica e estratégia como prática. Identificou-se que a concepção de estratégia varia entre as abordagens em relação a aspectos como influências teóricas, conceito de estratégia, finalidade da estratégia, protagonistas, processo estratégico, formação das estratégias, prazo para implementação e níveis de análise. A concepção de estrategista se modifica em relação à posição hierárquica, nível de racionalidade, função e atuação. Sobre temporalidade, formalização e racionalidade destaca-se que, em uma perspectiva evolucionária, há uma maior ênfase nas decisões limitadas de curto prazo, enquanto que, na clássica, a estratégia é constituída no longo prazo, com disponibilidade plena de racionalidade. O nível de análise pode direcionar a abrangência da pesquisa, haja vista que, na perspectiva da estratégia como prática, não poderá se limitar à narrativa do gerente de alto escalão e necessitará explorar a contribuição de todos os envolvidos no processo de fazer estratégia. Em contrapartida, uma visão evolucionária necessita explorar a realidade macroeconômica como diagnóstico para a formulação estratégica. Conclui-se que as concepções de estratégia e estrategista de acordo com cada vertente têm implicações diferentes para atuação de pesquisadores, docentes e gestores.Universidade Nove de Julho - UNINOVE2017-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1567310.5585/ijsm.v16i1.2409Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-212176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15673/7666Copyright (c) 2017 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessVillar, Eduardo GuedesWalter, Silvana AnitaBraum, Loreni Maria dos Santos2020-05-19T15:01:11Zoai:https://periodicos.uninove.br:article/15673Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2020-05-19T15:01:11Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
Da estratégia clássica à estratégia como prática: uma análise das concepções de estratégia e de estrategistas
title From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
spellingShingle From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
Villar, Eduardo Guedes
Administração - Estratégia
Estratégia; Estrategista; Vertentes Teóricas.
Strategy; Strategist; Theoretical approaches.
title_short From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
title_full From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
title_fullStr From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
title_full_unstemmed From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
title_sort From classic strategy to the strategy as practice: an analysis of the concepts of strategy and strategists
author Villar, Eduardo Guedes
author_facet Villar, Eduardo Guedes
Walter, Silvana Anita
Braum, Loreni Maria dos Santos
author_role author
author2 Walter, Silvana Anita
Braum, Loreni Maria dos Santos
author2_role author
author
dc.contributor.author.fl_str_mv Villar, Eduardo Guedes
Walter, Silvana Anita
Braum, Loreni Maria dos Santos
dc.subject.por.fl_str_mv Administração - Estratégia
Estratégia; Estrategista; Vertentes Teóricas.
Strategy; Strategist; Theoretical approaches.
topic Administração - Estratégia
Estratégia; Estrategista; Vertentes Teóricas.
Strategy; Strategist; Theoretical approaches.
description This theoretical essay aimed to analyze the concepts of strategy and strategists according to different approaches: classical, evolutionary, procedural, systemic and strategy as practice. It has been identified that the concept of strategy varies between approaches in relation to aspects such as theoretical influences, strategy concept, purpose of strategy, protagonists, strategic process, formation of strategies, deadline for implementation and levels of analysis. The concept of strategist changes in relation to the hierarchical position, level of rationality, role and performance. Regarding the temporality, formalization and rationality it is important to note that in an evolutionary perspective, there is a major emphasis on the short-term limited decisions, whereas in the classic one the strategy is constituted in the long-term, with total availability of rationality. The level of analysis can direct the scope of the research, considering that in the perspective of the strategy as practice, it will not be limited to the narrative of the high-level manager and it will be necessary to explore the contribution of everyone involved in the process of making strategy. On the other hand, a revolutionary view needs to explore the macroeconomic reality as a diagnostic for the strategic formulation. It is possible to conclude that the concepts of strategy and strategist according to each approach have different implications for the performance of researchers, teachers and managers.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15673
10.5585/ijsm.v16i1.2409
url https://periodicos.uninove.br/riae/article/view/15673
identifier_str_mv 10.5585/ijsm.v16i1.2409
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15673/7666
dc.rights.driver.fl_str_mv Copyright (c) 2017 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21
Revista Ibero-Americana de Estratégia; Vol 16, No 1 (2017): January/March; 08-21
2176-0756
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