Market-Oriented Projects: Analysis in an Information Technology Cluster
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15344 |
Resumo: | This article introduces and analyzes the result of research addressing the business performance of the Local Productive Arrangement of Information Technology RMBH-MG. The theoretical model of reference for the quantitative research was the Market Orientation, or Markor scale, proposed by Kohli, Jaworski (1993). 83 entrepreneurs, out of a total of 142 of the sector, as well as 04 leading business entities were investigated. The study shows that the technical support in the development of micro and small enterprises provided by SEBRAE generated better level of satisfaction in the construct "generation of intelligence" and the "reply to", in relation to "construct" dissemination of intelligence ". The construct "response to the market of the companies met" presented higher performance than the construct "dissemination of technological information". The project as a whole was well rated by entrepreneurs. Nomologicamente the theoretical model explains satisfactorily the project performance. |
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Market-Oriented Projects: Analysis in an Information Technology ClusterProjetos orientados para o mercado: análise em um cluster de tecnologia da informaçãoInformation Technology; Micro and Small Enterprises; Market Orientation.Administração; EstratégiaTecnologia da informação; micro e pequenas empresas; orientação ao mercadoThis article introduces and analyzes the result of research addressing the business performance of the Local Productive Arrangement of Information Technology RMBH-MG. The theoretical model of reference for the quantitative research was the Market Orientation, or Markor scale, proposed by Kohli, Jaworski (1993). 83 entrepreneurs, out of a total of 142 of the sector, as well as 04 leading business entities were investigated. The study shows that the technical support in the development of micro and small enterprises provided by SEBRAE generated better level of satisfaction in the construct "generation of intelligence" and the "reply to", in relation to "construct" dissemination of intelligence ". The construct "response to the market of the companies met" presented higher performance than the construct "dissemination of technological information". The project as a whole was well rated by entrepreneurs. Nomologicamente the theoretical model explains satisfactorily the project performance.Este artigo apresenta e analisa o resultado de pesquisa abordando o desempenho das empresas do arranjo produtivo local de Tecnologia da Informação da RMBH – MG. O modelo teórico de referência para a pesquisa-quanti/qualitativa foi o da orientação para o mercado, ou escala Markor, proposto por Kohli, Jaworski (1993). Foram pesquisados 83 empresários, de um total de 142 do setor, assim como 04 líderes de entidades empresariais. O estudo evidencia que o apoio técnico no desenvolvimento das micro e pequenas empresas proporcionado pelo SEBRAE gerou melhor nível de satisfação no construto “geração de inteligência” bem como na “resposta ao mercado”, em relação ao “construto “disseminação de inteligência”. O construto “resposta ao mercado das empresas atendidas” apresentou desempenho mais elevado do que o construto “disseminação das informações tecnológicas”. O projeto, como um todo, foi bem avaliado pelos empresários. Nomologicamente o modelo teórico explica satisfatoriamente o desempenho do projeto.Universidade Nove de Julho - UNINOVELara, José EdsonLocatelli, Ronaldo LamounierMachado, Marcia Valéria Cotae Sousa, Caissa Veloso2014-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1534410.5585/ijsm.v13i3.1997Revista Ibero-Americana de Estratégia; Vol 13, No 3 (2014): January-June (Ahead of printing); 19-34Revista Ibero-Americana de Estratégia; Vol 13, No 3 (2014): January-June (Ahead of printing); 19-342176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15344/7515Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T16:58:18Zoai:https://periodicos.uninove.br:article/15344Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T16:58:18Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Market-Oriented Projects: Analysis in an Information Technology Cluster Projetos orientados para o mercado: análise em um cluster de tecnologia da informação |
title |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
spellingShingle |
Market-Oriented Projects: Analysis in an Information Technology Cluster Lara, José Edson Information Technology; Micro and Small Enterprises; Market Orientation. Administração; Estratégia Tecnologia da informação; micro e pequenas empresas; orientação ao mercado |
title_short |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
title_full |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
title_fullStr |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
title_full_unstemmed |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
title_sort |
Market-Oriented Projects: Analysis in an Information Technology Cluster |
author |
Lara, José Edson |
author_facet |
Lara, José Edson Locatelli, Ronaldo Lamounier Machado, Marcia Valéria Cota e Sousa, Caissa Veloso |
author_role |
author |
author2 |
Locatelli, Ronaldo Lamounier Machado, Marcia Valéria Cota e Sousa, Caissa Veloso |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Lara, José Edson Locatelli, Ronaldo Lamounier Machado, Marcia Valéria Cota e Sousa, Caissa Veloso |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
Information Technology; Micro and Small Enterprises; Market Orientation. Administração; Estratégia Tecnologia da informação; micro e pequenas empresas; orientação ao mercado |
topic |
Information Technology; Micro and Small Enterprises; Market Orientation. Administração; Estratégia Tecnologia da informação; micro e pequenas empresas; orientação ao mercado |
description |
This article introduces and analyzes the result of research addressing the business performance of the Local Productive Arrangement of Information Technology RMBH-MG. The theoretical model of reference for the quantitative research was the Market Orientation, or Markor scale, proposed by Kohli, Jaworski (1993). 83 entrepreneurs, out of a total of 142 of the sector, as well as 04 leading business entities were investigated. The study shows that the technical support in the development of micro and small enterprises provided by SEBRAE generated better level of satisfaction in the construct "generation of intelligence" and the "reply to", in relation to "construct" dissemination of intelligence ". The construct "response to the market of the companies met" presented higher performance than the construct "dissemination of technological information". The project as a whole was well rated by entrepreneurs. Nomologicamente the theoretical model explains satisfactorily the project performance. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-09-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15344 10.5585/ijsm.v13i3.1997 |
url |
https://periodicos.uninove.br/riae/article/view/15344 |
identifier_str_mv |
10.5585/ijsm.v13i3.1997 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15344/7515 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 13, No 3 (2014): January-June (Ahead of printing); 19-34 Revista Ibero-Americana de Estratégia; Vol 13, No 3 (2014): January-June (Ahead of printing); 19-34 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
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Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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