Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Sapienza (Curitiba) |
Texto Completo: | https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/375 |
Resumo: | In this research, an analysis is carried out of the way in which political communication was conceived within the Ecuadorian presidential electoral campaign 2021, from the point of view of Politics 2.0; for which, an exhaustive review of the social networks Instagram and TikTok is presented, of publications, interactions with the public, cyber followers of the four candidates with the highest number of votes during the first round of the aforementioned elections and of the two candidates classified as the second round; where, it was possible to show that the social networks under analysis, especially TikTok, had an interesting and fundamental component for attracting votes, causing, in this way, the results to be reversed in the second round with respect to the trend obtained in the first. . In the same way, the different and most common themes among the publications of the candidates under analysis are analyzed. Based on the results obtained, the change in the paradigm of how political communication is carried out in the Ecuadorian environment can be reinforced, which, added to the economic and mobilization restrictions given by the COVID-19 pandemic, was firmly directed towards the guidelines of the well-known and defined Policy 2.0. |
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Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021Cambio de paradigma en la comunicación política ecuatoriana: redes sociales (instagram y tiktok) como instrumento en campañas electorales presidenciales ecuatorianas 2021Mudança de paradigma na comunicação política equatoriana: redes sociais (instagram e tiktok) como instrumento nas campanhas eleitorais presidenciais equatorianas 2021campanhas eleitorais, comunicação política, Instagram, Política 2.0, redes sociais, TikTok.electoral campaigns, political communication, Instagram, Politics 2.0, social networks, TikTokcampañas electorales, comunicación política, Instagram, Política 2.0, redes sociales, TikTokIn this research, an analysis is carried out of the way in which political communication was conceived within the Ecuadorian presidential electoral campaign 2021, from the point of view of Politics 2.0; for which, an exhaustive review of the social networks Instagram and TikTok is presented, of publications, interactions with the public, cyber followers of the four candidates with the highest number of votes during the first round of the aforementioned elections and of the two candidates classified as the second round; where, it was possible to show that the social networks under analysis, especially TikTok, had an interesting and fundamental component for attracting votes, causing, in this way, the results to be reversed in the second round with respect to the trend obtained in the first. . In the same way, the different and most common themes among the publications of the candidates under analysis are analyzed. Based on the results obtained, the change in the paradigm of how political communication is carried out in the Ecuadorian environment can be reinforced, which, added to the economic and mobilization restrictions given by the COVID-19 pandemic, was firmly directed towards the guidelines of the well-known and defined Policy 2.0.En esta investigación se realiza un análisis de la forma en que se concibió la comunicación política dentro de la campaña electoral presidencial ecuatoriana 2021, desde el punto de vista de la Política 2.0; para lo cual, se presenta una revisión exhaustiva de las redes sociales Instagram y TikTok, de publicaciones, interacciones con el público, ciberseguidores de los cuatro candidatos con mayor cantidad de votos durante la primera vuelta de las mencionadas elecciones y de los dos candidatos clasificados a la segunda vuelta; donde, se pudo evidenciar que las redes sociales en análisis, especialmente TikTok tuvieron un componente interesante y fundamental para la captación de votos, haciendo que, de esta manera, se reviertan los resultados en la segunda vuelta al respecto de la tendencia obtenida en la primera. De igual manera se analiza las diferentes y más comunes temáticas entre las publicaciones de los candidatos en análisis. En base a los resultados obtenidos se puede reforzar el cambio del paradigma de cómo se hace la comunicación política en el entorno ecuatoriano, la cual, sumada a las restricciones económicas y de movilización dadas por la pandemia COVID-19 se encaminó firmemente hacia los lineamientos de la conocida y definida Política 2.0.Nesta pesquisa, é realizada uma análise da forma como a comunicação política foi concebida dentro da campanha eleitoral presidencial equatoriana 2021, do ponto de vista da Política 2.0; para o qual é apresentada uma revisão exaustiva das redes sociais Instagram e TikTok, das publicações, interações com o público, ciberseguidores dos quatro candidatos mais votados durante a primeira volta das referidas eleições e dos dois candidatos classificados como a segunda rodada; onde, foi possível evidenciar que as redes sociais em análise, em especial o TikTok, tiveram uma componente interessante e fundamental para a captação de votos, fazendo com que os resultados se invertessem no segundo turno relativamente à tendência obtida no primeiro. . Da mesma forma, são analisados os diferentes e mais comuns temas entre as publicações dos candidatos em análise. Com base nos resultados obtidos, pode-se reforçar a mudança de paradigma de como a comunicação política é realizada no ambiente equatoriano, que, somada às restrições econômicas e de mobilização dadas pela pandemia de COVID-19, foi firmemente direcionada às diretrizes de a conhecida e definida Política 2.0.Sapienza Grupo Editorial2022-05-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/37510.51798/sijis.v3i1.375Sapienza: International Journal of Interdisciplinary Studies; Vol. 3 No. 1 (2022): Interdisciplinary studies and essays: Free subject; 1494-1544Sapienza: International Journal of Interdisciplinary Studies; Vol. 3 Núm. 1 (2022): Estudios y ensayos interdisciplinarios: Temática libre; 1494-1544Sapienza: International Journal of Interdisciplinary Studies; v. 3 n. 1 (2022): Estudos e ensaios interdisciplinares: Tema livre; 1494-15442675-978010.51798/sijis.v3i1reponame:Sapienza (Curitiba)instname:Sapienza Grupo Editorialinstacron:SAPIENZAspahttps://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/375/246Copyright (c) 2022 María Elizabeth Ochoa Lucashttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessOchoa Lucas, María Elizabeth 2022-12-26T21:31:43Zoai:ojs2.journals.sapienzaeditorial.com:article/375Revistahttps://journals.sapienzaeditorial.com/index.php/SIJISPRIhttps://journals.sapienzaeditorial.com/index.php/SIJIS/oaieditor@sapienzaeditorial.com2675-97802675-9780opendoar:2023-01-12T16:42:57.969533Sapienza (Curitiba) - Sapienza Grupo Editorialfalse |
dc.title.none.fl_str_mv |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 Cambio de paradigma en la comunicación política ecuatoriana: redes sociales (instagram y tiktok) como instrumento en campañas electorales presidenciales ecuatorianas 2021 Mudança de paradigma na comunicação política equatoriana: redes sociais (instagram e tiktok) como instrumento nas campanhas eleitorais presidenciais equatorianas 2021 |
title |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
spellingShingle |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 Ochoa Lucas, María Elizabeth campanhas eleitorais, comunicação política, Instagram, Política 2.0, redes sociais, TikTok. electoral campaigns, political communication, Instagram, Politics 2.0, social networks, TikTok campañas electorales, comunicación política, Instagram, Política 2.0, redes sociales, TikTok |
title_short |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
title_full |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
title_fullStr |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
title_full_unstemmed |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
title_sort |
Paradigm shift in Ecuadorian political communication: social networks (instagram and tiktok) as an instrument in Ecuadorian presidential election campaigns 2021 |
author |
Ochoa Lucas, María Elizabeth |
author_facet |
Ochoa Lucas, María Elizabeth |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ochoa Lucas, María Elizabeth |
dc.subject.por.fl_str_mv |
campanhas eleitorais, comunicação política, Instagram, Política 2.0, redes sociais, TikTok. electoral campaigns, political communication, Instagram, Politics 2.0, social networks, TikTok campañas electorales, comunicación política, Instagram, Política 2.0, redes sociales, TikTok |
topic |
campanhas eleitorais, comunicação política, Instagram, Política 2.0, redes sociais, TikTok. electoral campaigns, political communication, Instagram, Politics 2.0, social networks, TikTok campañas electorales, comunicación política, Instagram, Política 2.0, redes sociales, TikTok |
description |
In this research, an analysis is carried out of the way in which political communication was conceived within the Ecuadorian presidential electoral campaign 2021, from the point of view of Politics 2.0; for which, an exhaustive review of the social networks Instagram and TikTok is presented, of publications, interactions with the public, cyber followers of the four candidates with the highest number of votes during the first round of the aforementioned elections and of the two candidates classified as the second round; where, it was possible to show that the social networks under analysis, especially TikTok, had an interesting and fundamental component for attracting votes, causing, in this way, the results to be reversed in the second round with respect to the trend obtained in the first. . In the same way, the different and most common themes among the publications of the candidates under analysis are analyzed. Based on the results obtained, the change in the paradigm of how political communication is carried out in the Ecuadorian environment can be reinforced, which, added to the economic and mobilization restrictions given by the COVID-19 pandemic, was firmly directed towards the guidelines of the well-known and defined Policy 2.0. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/375 10.51798/sijis.v3i1.375 |
url |
https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/375 |
identifier_str_mv |
10.51798/sijis.v3i1.375 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/375/246 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 María Elizabeth Ochoa Lucas https://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 María Elizabeth Ochoa Lucas https://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Sapienza Grupo Editorial |
publisher.none.fl_str_mv |
Sapienza Grupo Editorial |
dc.source.none.fl_str_mv |
Sapienza: International Journal of Interdisciplinary Studies; Vol. 3 No. 1 (2022): Interdisciplinary studies and essays: Free subject; 1494-1544 Sapienza: International Journal of Interdisciplinary Studies; Vol. 3 Núm. 1 (2022): Estudios y ensayos interdisciplinarios: Temática libre; 1494-1544 Sapienza: International Journal of Interdisciplinary Studies; v. 3 n. 1 (2022): Estudos e ensaios interdisciplinares: Tema livre; 1494-1544 2675-9780 10.51798/sijis.v3i1 reponame:Sapienza (Curitiba) instname:Sapienza Grupo Editorial instacron:SAPIENZA |
instname_str |
Sapienza Grupo Editorial |
instacron_str |
SAPIENZA |
institution |
SAPIENZA |
reponame_str |
Sapienza (Curitiba) |
collection |
Sapienza (Curitiba) |
repository.name.fl_str_mv |
Sapienza (Curitiba) - Sapienza Grupo Editorial |
repository.mail.fl_str_mv |
editor@sapienzaeditorial.com |
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1797051608378376192 |