Setting the Public Agenda in the Digital Communication Age

Detalhes bibliográficos
Autor(a) principal: Lycarião, Diogenes
Data de Publicação: 2016
Outros Autores: Sampaio, Rafael Cardoso
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Brazilian journalism research (Online)
Texto Completo: https://bjr.sbpjor.org.br/bjr/article/view/882
Resumo: The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).
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spelling Setting the Public Agenda in the Digital Communication AgePublic OpinionAgenda-setting TheoryBig DataPolitical CommunicationThe agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).Brazilian Association of Journalism Researchers (SBPJor)2016-08-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionteóricaapplication/pdfapplication/pdfhttps://bjr.sbpjor.org.br/bjr/article/view/88210.25200/BJR.v12n2.2016.882Brazilian journalism research; Vol. 12 No. 2: Journalism and Democracy; 30-53Brazilian journalism research; v. 12 n. 2: (August 2016):Journalism and Democracy - English and Portuguese/Spanish Versions; 30-531981-98541808-4079reponame:Brazilian journalism research (Online)instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)instacron:SBPJORengporhttps://bjr.sbpjor.org.br/bjr/article/view/882/801https://bjr.sbpjor.org.br/bjr/article/view/882/782Copyright (c) 2017 Brazilian Journalism Reasearchinfo:eu-repo/semantics/openAccessLycarião, DiogenesSampaio, Rafael Cardoso2017-08-14T15:50:41Zoai:ojs.emnuvens.com.br:article/882Revistahttps://bjr.sbpjor.org.br/bjrONGhttps://bjr.sbpjor.org.br/bjr/oaibjreditor@gmail.com||bjreditor@gmail.com1981-98541808-4079opendoar:2017-08-14T15:50:41Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)false
dc.title.none.fl_str_mv Setting the Public Agenda in the Digital Communication Age
title Setting the Public Agenda in the Digital Communication Age
spellingShingle Setting the Public Agenda in the Digital Communication Age
Lycarião, Diogenes
Public Opinion
Agenda-setting Theory
Big Data
Political Communication
title_short Setting the Public Agenda in the Digital Communication Age
title_full Setting the Public Agenda in the Digital Communication Age
title_fullStr Setting the Public Agenda in the Digital Communication Age
title_full_unstemmed Setting the Public Agenda in the Digital Communication Age
title_sort Setting the Public Agenda in the Digital Communication Age
author Lycarião, Diogenes
author_facet Lycarião, Diogenes
Sampaio, Rafael Cardoso
author_role author
author2 Sampaio, Rafael Cardoso
author2_role author
dc.contributor.author.fl_str_mv Lycarião, Diogenes
Sampaio, Rafael Cardoso
dc.subject.por.fl_str_mv Public Opinion
Agenda-setting Theory
Big Data
Political Communication
topic Public Opinion
Agenda-setting Theory
Big Data
Political Communication
description The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).
publishDate 2016
dc.date.none.fl_str_mv 2016-08-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
teórica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bjr.sbpjor.org.br/bjr/article/view/882
10.25200/BJR.v12n2.2016.882
url https://bjr.sbpjor.org.br/bjr/article/view/882
identifier_str_mv 10.25200/BJR.v12n2.2016.882
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://bjr.sbpjor.org.br/bjr/article/view/882/801
https://bjr.sbpjor.org.br/bjr/article/view/882/782
dc.rights.driver.fl_str_mv Copyright (c) 2017 Brazilian Journalism Reasearch
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Brazilian Journalism Reasearch
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Brazilian Association of Journalism Researchers (SBPJor)
publisher.none.fl_str_mv Brazilian Association of Journalism Researchers (SBPJor)
dc.source.none.fl_str_mv Brazilian journalism research; Vol. 12 No. 2: Journalism and Democracy; 30-53
Brazilian journalism research; v. 12 n. 2: (August 2016):Journalism and Democracy - English and Portuguese/Spanish Versions; 30-53
1981-9854
1808-4079
reponame:Brazilian journalism research (Online)
instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
instacron:SBPJOR
instname_str Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
instacron_str SBPJOR
institution SBPJOR
reponame_str Brazilian journalism research (Online)
collection Brazilian journalism research (Online)
repository.name.fl_str_mv Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
repository.mail.fl_str_mv bjreditor@gmail.com||bjreditor@gmail.com
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