O comportamento do consumidor de alimentos no contexto pós-pandemia

Detalhes bibliográficos
Autor(a) principal: Souza, Júlia Campos
Data de Publicação: 2023
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFSCAR
Texto Completo: https://repositorio.ufscar.br/handle/ufscar/17775
Resumo: The Covid-19 pandemic caused impacts around the world, interfering in the business models, social dynamics and the population's routine, especially in their eating habits. In addition to encouraging consumers to seek a healthier diet, thinking about strengthening the immune system against the virus, it reinforced guidelines and debates regarding food quality and safety, as well as care for the environment and brand principles. The food sector is constantly evolving to meet market demands, which can change quickly or remain traditional for a long period of time. For this reason, it is essential that companies keep up to date with the consumer profile and the factors that directly influence their purchase decision. With that in mind, this work aimed to collect responses from residents of Brazil and other regions of the world through online forms about consumer preferences in the post-pandemic context, gathering questions about diets, packaging, places of purchase, sales prices, organic and vegan products, and Food Security, to form a material rich in information on trends and market projections that may be useful for future innovation projects and research in the food area. The results were assembled into interactive dashboards in Microsoft Power BI and correlated with other recently published surveys. At the end of the analysis, it could be concluded that the pandemic scenario, indeed, brought significant changes to various food sectors and to the lives of the consuming public, who are increasingly critical in their choices, due to growing environmental concerns, greater attention to the principles and positioning of brands and interest in more natural and nutritious products. In addition, with the world still recovering from the effects of the pandemic, debates on food accessibility and availability are urgent to combat the high levels of food insecurity.
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spelling Souza, Júlia CamposPimentel Filho, Natan de Jesushttp://lattes.cnpq.br/915723295401021166242b3b-d8cb-4258-aa71-dcaf8ecdbd9c2023-04-17T18:09:25Z2023-04-17T18:09:25Z2023-04-03SOUZA, Júlia Campos. O comportamento do consumidor de alimentos no contexto pós-pandemia. 2023. Trabalho de Conclusão de Curso (Graduação em Engenharia de Alimentos) – Universidade Federal de São Carlos, Lagoa do Sino, 2023. Disponível em: https://repositorio.ufscar.br/handle/ufscar/17775.https://repositorio.ufscar.br/handle/ufscar/17775The Covid-19 pandemic caused impacts around the world, interfering in the business models, social dynamics and the population's routine, especially in their eating habits. In addition to encouraging consumers to seek a healthier diet, thinking about strengthening the immune system against the virus, it reinforced guidelines and debates regarding food quality and safety, as well as care for the environment and brand principles. The food sector is constantly evolving to meet market demands, which can change quickly or remain traditional for a long period of time. For this reason, it is essential that companies keep up to date with the consumer profile and the factors that directly influence their purchase decision. With that in mind, this work aimed to collect responses from residents of Brazil and other regions of the world through online forms about consumer preferences in the post-pandemic context, gathering questions about diets, packaging, places of purchase, sales prices, organic and vegan products, and Food Security, to form a material rich in information on trends and market projections that may be useful for future innovation projects and research in the food area. The results were assembled into interactive dashboards in Microsoft Power BI and correlated with other recently published surveys. At the end of the analysis, it could be concluded that the pandemic scenario, indeed, brought significant changes to various food sectors and to the lives of the consuming public, who are increasingly critical in their choices, due to growing environmental concerns, greater attention to the principles and positioning of brands and interest in more natural and nutritious products. In addition, with the world still recovering from the effects of the pandemic, debates on food accessibility and availability are urgent to combat the high levels of food insecurity.A pandemia da Covid-19 causou impactos no mundo todo, interferindo nos modelos de negócio, nas dinâmicas sociais e na rotina da população, especialmente em seus hábitos alimentares. Além de encorajar os consumidores a buscarem uma dieta mais saudável, pensando em fortalecer o sistema imunológico contra o vírus, reforçou pautas e debates a respeito da qualidade e segurança do alimento, bem como cuidados com o meio ambiente e princípios das marcas. O setor alimentício está em constante evolução para atender as demandas do mercado, que podem se alterar rapidamente ou permanecer tradicionais por um longo período de tempo. Por essa razão, é fundamental que as empresas se mantenham atualizadas quanto ao perfil do consumidor e quanto aos fatores que influenciam diretamente em sua decisão de compra. Pensando nisso, este trabalho objetivou coletar respostas de residentes do Brasil e de outras regiões do mundo através de formulários online sobre as preferências do consumidor no contexto pós-pandemia, reunindo perguntas acerca de dietas alimentares, embalagens, locais de compra, preços de venda, produtos orgânicos e veganos, e Segurança Alimentar, para formar um material rico em informações sobre as tendências e projeções de mercado que possam ser úteis para futuros projetos de inovação e pesquisas na área de alimentos. Os resultados foram reunidos em painéis interativos no Microsoft Power BI e correlacionados com outros levantamentos publicados recentemente. Ao final da análise, pôde-se concluir que o cenário pandêmico, de fato, trouxe mudanças significativas para diversos setores de alimentos e para a vida do público consumidor, que se mostra cada vez mais criterioso em suas escolhas, em virtude da crescente preocupação ambiental, maior atenção aos princípios e posicionamentos das marcas e do interesse por produtos mais naturais e nutritivos. Além disso, com o mundo ainda se recuperando dos efeitos da pandemia, os debates sobre acessibilidade e disponibilidade de alimentos se mostram urgentes para combater os altos índices de insegurança alimentar.Não recebi financiamentoporUniversidade Federal de São CarlosCâmpus Lagoa do SinoEngenharia de Alimentos - EAl-LSUFSCarAttribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/info:eu-repo/semantics/openAccessPandemiaCovid-19Preferências do consumidorSegurança alimentarPandemicCovid-19Consumer preferencesFood securityCIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS::CIENCIA DE ALIMENTOS::AVALIACAO E CONTROLE DE QUALIDADE DE ALIMENTOSO comportamento do consumidor de alimentos no contexto pós-pandemiaThe food consumer behavior in the post-pandemic scenarioinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis600600ed4c87ca-54f2-405c-9e0c-e30be305ae7creponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARCC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8810https://repositorio.ufscar.br/bitstream/ufscar/17775/2/license_rdff337d95da1fce0a22c77480e5e9a7aecMD52ORIGINALTCC - Júlia C Souza FINAL.pdfTCC - Júlia C Souza FINAL.pdfTrabalho principalapplication/pdf2092539https://repositorio.ufscar.br/bitstream/ufscar/17775/1/TCC%20-%20J%c3%balia%20C%20Souza%20FINAL.pdfd4dd82e1e00574ac4854dd89a3cc5761MD51TEXTTCC - Júlia C Souza FINAL.pdf.txtTCC - Júlia C Souza FINAL.pdf.txtExtracted texttext/plain164047https://repositorio.ufscar.br/bitstream/ufscar/17775/3/TCC%20-%20J%c3%balia%20C%20Souza%20FINAL.pdf.txtd519dcf010bf389a7001e462f8aef21cMD53THUMBNAILTCC - Júlia C Souza FINAL.pdf.jpgTCC - Júlia C Souza FINAL.pdf.jpgIM Thumbnailimage/jpeg5778https://repositorio.ufscar.br/bitstream/ufscar/17775/4/TCC%20-%20J%c3%balia%20C%20Souza%20FINAL.pdf.jpgbe2df570daae092f7b8f7b69272db9d5MD54ufscar/177752023-09-18 18:32:35.91oai:repositorio.ufscar.br:ufscar/17775Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:32:35Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false
dc.title.por.fl_str_mv O comportamento do consumidor de alimentos no contexto pós-pandemia
dc.title.alternative.por.fl_str_mv The food consumer behavior in the post-pandemic scenario
title O comportamento do consumidor de alimentos no contexto pós-pandemia
spellingShingle O comportamento do consumidor de alimentos no contexto pós-pandemia
Souza, Júlia Campos
Pandemia
Covid-19
Preferências do consumidor
Segurança alimentar
Pandemic
Covid-19
Consumer preferences
Food security
CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS::CIENCIA DE ALIMENTOS::AVALIACAO E CONTROLE DE QUALIDADE DE ALIMENTOS
title_short O comportamento do consumidor de alimentos no contexto pós-pandemia
title_full O comportamento do consumidor de alimentos no contexto pós-pandemia
title_fullStr O comportamento do consumidor de alimentos no contexto pós-pandemia
title_full_unstemmed O comportamento do consumidor de alimentos no contexto pós-pandemia
title_sort O comportamento do consumidor de alimentos no contexto pós-pandemia
author Souza, Júlia Campos
author_facet Souza, Júlia Campos
author_role author
dc.contributor.author.fl_str_mv Souza, Júlia Campos
dc.contributor.advisor1.fl_str_mv Pimentel Filho, Natan de Jesus
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/9157232954010211
dc.contributor.authorID.fl_str_mv 66242b3b-d8cb-4258-aa71-dcaf8ecdbd9c
contributor_str_mv Pimentel Filho, Natan de Jesus
dc.subject.por.fl_str_mv Pandemia
Covid-19
Preferências do consumidor
Segurança alimentar
topic Pandemia
Covid-19
Preferências do consumidor
Segurança alimentar
Pandemic
Covid-19
Consumer preferences
Food security
CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS::CIENCIA DE ALIMENTOS::AVALIACAO E CONTROLE DE QUALIDADE DE ALIMENTOS
dc.subject.eng.fl_str_mv Pandemic
Covid-19
Consumer preferences
Food security
dc.subject.cnpq.fl_str_mv CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS::CIENCIA DE ALIMENTOS::AVALIACAO E CONTROLE DE QUALIDADE DE ALIMENTOS
description The Covid-19 pandemic caused impacts around the world, interfering in the business models, social dynamics and the population's routine, especially in their eating habits. In addition to encouraging consumers to seek a healthier diet, thinking about strengthening the immune system against the virus, it reinforced guidelines and debates regarding food quality and safety, as well as care for the environment and brand principles. The food sector is constantly evolving to meet market demands, which can change quickly or remain traditional for a long period of time. For this reason, it is essential that companies keep up to date with the consumer profile and the factors that directly influence their purchase decision. With that in mind, this work aimed to collect responses from residents of Brazil and other regions of the world through online forms about consumer preferences in the post-pandemic context, gathering questions about diets, packaging, places of purchase, sales prices, organic and vegan products, and Food Security, to form a material rich in information on trends and market projections that may be useful for future innovation projects and research in the food area. The results were assembled into interactive dashboards in Microsoft Power BI and correlated with other recently published surveys. At the end of the analysis, it could be concluded that the pandemic scenario, indeed, brought significant changes to various food sectors and to the lives of the consuming public, who are increasingly critical in their choices, due to growing environmental concerns, greater attention to the principles and positioning of brands and interest in more natural and nutritious products. In addition, with the world still recovering from the effects of the pandemic, debates on food accessibility and availability are urgent to combat the high levels of food insecurity.
publishDate 2023
dc.date.accessioned.fl_str_mv 2023-04-17T18:09:25Z
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dc.identifier.citation.fl_str_mv SOUZA, Júlia Campos. O comportamento do consumidor de alimentos no contexto pós-pandemia. 2023. Trabalho de Conclusão de Curso (Graduação em Engenharia de Alimentos) – Universidade Federal de São Carlos, Lagoa do Sino, 2023. Disponível em: https://repositorio.ufscar.br/handle/ufscar/17775.
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identifier_str_mv SOUZA, Júlia Campos. O comportamento do consumidor de alimentos no contexto pós-pandemia. 2023. Trabalho de Conclusão de Curso (Graduação em Engenharia de Alimentos) – Universidade Federal de São Carlos, Lagoa do Sino, 2023. Disponível em: https://repositorio.ufscar.br/handle/ufscar/17775.
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Câmpus Lagoa do Sino
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Câmpus Lagoa do Sino
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