Star Wars: um estudo sobre o universo da franquia cinematográfica

Detalhes bibliográficos
Autor(a) principal: Ferraraz Junior, Claudio
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFSCAR
Texto Completo: https://repositorio.ufscar.br/handle/ufscar/5607
Resumo: The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment market. This study aims to analyze the marketing characteristics of franchises produced by major media conglomerates. In intend to do so, notes and appointments are made on the Star Wars film franchise, referred to as a kind of genesis for the franchise business model that the entertainment industry practices today. Star Wars created a paradigm in the production process of the Hollywood studios, combining filmic creativity with product marketing practices for disclosure and especially the development of strategic marketing licensing and merchandising of products that carry its brand. Through the analysis of the narrative structure of the Star Wars movies, creative tools used in the development of the story and its characters are identified showing possible paths for creating extensions and sequences that allow the expansion of several derived products across multiple platforms, building the media franchise.
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spelling Ferraraz Junior, ClaudioMassarolo, João Carloshttp://lattes.cnpq.br/3308336910966465http://lattes.cnpq.br/2629634964745566de29fb98-3df5-46fb-aeac-db5f0c03fe792016-06-02T20:23:14Z2013-05-102016-06-02T20:23:14Z2012-11-30https://repositorio.ufscar.br/handle/ufscar/5607The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment market. This study aims to analyze the marketing characteristics of franchises produced by major media conglomerates. In intend to do so, notes and appointments are made on the Star Wars film franchise, referred to as a kind of genesis for the franchise business model that the entertainment industry practices today. Star Wars created a paradigm in the production process of the Hollywood studios, combining filmic creativity with product marketing practices for disclosure and especially the development of strategic marketing licensing and merchandising of products that carry its brand. Through the analysis of the narrative structure of the Star Wars movies, creative tools used in the development of the story and its characters are identified showing possible paths for creating extensions and sequences that allow the expansion of several derived products across multiple platforms, building the media franchise.Os grandes conglomerados de mídia, consolidados a partir da década de 1980, investem pesadamente em franquias capitaneadas por filmes blockbusters e uma vasta gama de produtos deles derivados, na busca de lucros cada vez maiores no mercado do entretenimento mundial. Este trabalho tem por objetivo analisar as características mercadológicas das franquias produzidas pelos grandes conglomerados de mídia, tendo como objeto de estudo e apontamentos a franquia cinematográfica Star Wars, referenciada como uma espécie de gênese para o modelo de negócio de franquias que a indústria do entretenimento pratica hoje. Star Wars criou um paradigma no processo produtivo dos estúdios de Hollywood, unindo a criatividade do produto fílmico com as práticas de marketing para sua divulgação e, principalmente, o desenvolvimento de estratégicas mercadológicas de licenciamento e de merchandising dos produtos que levam sua marca. Por meio da análise da estrutura narrativa dos filmes de Star Wars, são identificadas ferramentas que, utilizadas no desenvolvimento da história e de seus personagens, possibilitam caminhos para a criação de extensões e sequências na expansão dos vários produtos derivados, em diversas plataformas, na construção da franquia de mídia.Financiadora de Estudos e Projetosapplication/pdfporUniversidade Federal de São CarlosPrograma de Pós-Graduação em Imagem e Som - PPGISUFSCarBRCinemaMídiaMerchandisingBlockbusterFranquiaStar WarsCinemaFranchiseMediaMerchandisingBlockbusterStar WarsLINGUISTICA, LETRAS E ARTES::ARTES::CINEMAStar Wars: um estudo sobre o universo da franquia cinematográficainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-1-13b03fb99-763e-4bc4-bb97-3b3a40934d36info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINAL5087.pdfapplication/pdf3337839https://repositorio.ufscar.br/bitstream/ufscar/5607/1/5087.pdfdd1a3d8080f9c50c9ec2f2dbd7f23682MD51TEXT5087.pdf.txt5087.pdf.txtExtracted texttext/plain0https://repositorio.ufscar.br/bitstream/ufscar/5607/2/5087.pdf.txtd41d8cd98f00b204e9800998ecf8427eMD52THUMBNAIL5087.pdf.jpg5087.pdf.jpgIM Thumbnailimage/jpeg4084https://repositorio.ufscar.br/bitstream/ufscar/5607/3/5087.pdf.jpg7c268edb3794356f25c3bf9624c30946MD53ufscar/56072023-09-18 18:31:36.352oai:repositorio.ufscar.br:ufscar/5607Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:31:36Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false
dc.title.por.fl_str_mv Star Wars: um estudo sobre o universo da franquia cinematográfica
title Star Wars: um estudo sobre o universo da franquia cinematográfica
spellingShingle Star Wars: um estudo sobre o universo da franquia cinematográfica
Ferraraz Junior, Claudio
Cinema
Mídia
Merchandising
Blockbuster
Franquia
Star Wars
Cinema
Franchise
Media
Merchandising
Blockbuster
Star Wars
LINGUISTICA, LETRAS E ARTES::ARTES::CINEMA
title_short Star Wars: um estudo sobre o universo da franquia cinematográfica
title_full Star Wars: um estudo sobre o universo da franquia cinematográfica
title_fullStr Star Wars: um estudo sobre o universo da franquia cinematográfica
title_full_unstemmed Star Wars: um estudo sobre o universo da franquia cinematográfica
title_sort Star Wars: um estudo sobre o universo da franquia cinematográfica
author Ferraraz Junior, Claudio
author_facet Ferraraz Junior, Claudio
author_role author
dc.contributor.authorlattes.por.fl_str_mv http://lattes.cnpq.br/2629634964745566
dc.contributor.author.fl_str_mv Ferraraz Junior, Claudio
dc.contributor.advisor1.fl_str_mv Massarolo, João Carlos
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/3308336910966465
dc.contributor.authorID.fl_str_mv de29fb98-3df5-46fb-aeac-db5f0c03fe79
contributor_str_mv Massarolo, João Carlos
dc.subject.por.fl_str_mv Cinema
Mídia
Merchandising
Blockbuster
Franquia
Star Wars
topic Cinema
Mídia
Merchandising
Blockbuster
Franquia
Star Wars
Cinema
Franchise
Media
Merchandising
Blockbuster
Star Wars
LINGUISTICA, LETRAS E ARTES::ARTES::CINEMA
dc.subject.eng.fl_str_mv Cinema
Franchise
Media
Merchandising
Blockbuster
Star Wars
dc.subject.cnpq.fl_str_mv LINGUISTICA, LETRAS E ARTES::ARTES::CINEMA
description The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment market. This study aims to analyze the marketing characteristics of franchises produced by major media conglomerates. In intend to do so, notes and appointments are made on the Star Wars film franchise, referred to as a kind of genesis for the franchise business model that the entertainment industry practices today. Star Wars created a paradigm in the production process of the Hollywood studios, combining filmic creativity with product marketing practices for disclosure and especially the development of strategic marketing licensing and merchandising of products that carry its brand. Through the analysis of the narrative structure of the Star Wars movies, creative tools used in the development of the story and its characters are identified showing possible paths for creating extensions and sequences that allow the expansion of several derived products across multiple platforms, building the media franchise.
publishDate 2012
dc.date.issued.fl_str_mv 2012-11-30
dc.date.available.fl_str_mv 2013-05-10
2016-06-02T20:23:14Z
dc.date.accessioned.fl_str_mv 2016-06-02T20:23:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de São Carlos
dc.publisher.program.fl_str_mv Programa de Pós-Graduação em Imagem e Som - PPGIS
dc.publisher.initials.fl_str_mv UFSCar
dc.publisher.country.fl_str_mv BR
publisher.none.fl_str_mv Universidade Federal de São Carlos
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