We’ll meet here: An ideological interpellation in the society of the spectacle

Detalhes bibliográficos
Autor(a) principal: da Silva, Juliana Cristina
Data de Publicação: 2021
Outros Autores: Tfouni, Leda Verdiani
Tipo de documento: preprint
Idioma: por
Título da fonte: SciELO Preprints
Texto Completo: https://preprints.scielo.org/index.php/scielo/preprint/view/3369
Resumo: The present study aims to carry out a discursive and psychoanalytical analysis of Rede Globo’s (a Brazilian broadcasting corporation) self-promotion publicity through some institutional slogans. Self-promoting advertisement has always aimed to present the different broadcasting corporations in Brazil - that is, television in Brazil - as being representative of the country itself. In other words, as a mirror in which Brazil could, or should, see itself. On becoming the figure that fills the place of the Other in societies of the spectacle, television seeks strategies to (imaginarily) eliminate the distance of the subject in relation to the Other, thus reinforcing the illusion of the subjects’ autonomy. The slogan A gente se vê por aqui (We’ll meet here) is the slogan we elected to analyze in greater detail, to try to understand and interpret the effects of an ideological interpellation condensed the utterance in the specific scope of the societies of spectacle.
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spelling We’ll meet here: An ideological interpellation in the society of the spectacle A gente se vê por aqui: a interpelação ideológica na sociedade do espetáculoanálise do discursomídiapublicidade de autopromoçãointerpelação ideológicadiscourse analysismediaself-promoting advertisingideological interpellationThe present study aims to carry out a discursive and psychoanalytical analysis of Rede Globo’s (a Brazilian broadcasting corporation) self-promotion publicity through some institutional slogans. Self-promoting advertisement has always aimed to present the different broadcasting corporations in Brazil - that is, television in Brazil - as being representative of the country itself. In other words, as a mirror in which Brazil could, or should, see itself. On becoming the figure that fills the place of the Other in societies of the spectacle, television seeks strategies to (imaginarily) eliminate the distance of the subject in relation to the Other, thus reinforcing the illusion of the subjects’ autonomy. The slogan A gente se vê por aqui (We’ll meet here) is the slogan we elected to analyze in greater detail, to try to understand and interpret the effects of an ideological interpellation condensed the utterance in the specific scope of the societies of spectacle.Nosso objetivo é realizar uma análise discursiva e psicanalítica da publicidade de autopromoção da Rede Globo a partir de alguns slogans institucionais da emissora. Desde o início, e nos mais diferentes momentos históricos, a propaganda de autopromoção buscou representar as emissoras (e, por consequência, a própria televisão) como representantes do Brasil, como espelho no qual o Brasil pode (ou deveria) se reconhecer. Tornando-se o semblante que ocupa o lugar do Outro nas sociedades do espetáculo, a televisão busca estratégias que (imaginariamente) eliminem a distância do sujeito em relação ao Outro, reforçando a ilusão de autonomia dos sujeitos. A análise proposta centra-se no slogan Globo, A gente se vê por aqui e buscará entender e interpretar os efeitos da interpelação ideológica condensada no enunciado no âmbito específico das sociedades do espetáculo.SciELO PreprintsSciELO PreprintsSciELO Preprints2021-12-16info:eu-repo/semantics/preprintinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://preprints.scielo.org/index.php/scielo/preprint/view/336910.1590/1678-460x202152292porhttps://preprints.scielo.org/index.php/scielo/article/view/3369/6094Copyright (c) 2021 Juliana Cristina da Silva; Leda Verdiani Tfounihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessda Silva, Juliana CristinaTfouni, Leda Verdianireponame:SciELO Preprintsinstname:SciELOinstacron:SCI2021-12-16T14:21:56Zoai:ops.preprints.scielo.org:preprint/3369Servidor de preprintshttps://preprints.scielo.org/index.php/scieloONGhttps://preprints.scielo.org/index.php/scielo/oaiscielo.submission@scielo.orgopendoar:2021-12-16T14:21:56SciELO Preprints - SciELOfalse
dc.title.none.fl_str_mv We’ll meet here: An ideological interpellation in the society of the spectacle
A gente se vê por aqui: a interpelação ideológica na sociedade do espetáculo
title We’ll meet here: An ideological interpellation in the society of the spectacle
spellingShingle We’ll meet here: An ideological interpellation in the society of the spectacle
da Silva, Juliana Cristina
análise do discurso
mídia
publicidade de autopromoção
interpelação ideológica
discourse analysis
media
self-promoting advertising
ideological interpellation
title_short We’ll meet here: An ideological interpellation in the society of the spectacle
title_full We’ll meet here: An ideological interpellation in the society of the spectacle
title_fullStr We’ll meet here: An ideological interpellation in the society of the spectacle
title_full_unstemmed We’ll meet here: An ideological interpellation in the society of the spectacle
title_sort We’ll meet here: An ideological interpellation in the society of the spectacle
author da Silva, Juliana Cristina
author_facet da Silva, Juliana Cristina
Tfouni, Leda Verdiani
author_role author
author2 Tfouni, Leda Verdiani
author2_role author
dc.contributor.author.fl_str_mv da Silva, Juliana Cristina
Tfouni, Leda Verdiani
dc.subject.por.fl_str_mv análise do discurso
mídia
publicidade de autopromoção
interpelação ideológica
discourse analysis
media
self-promoting advertising
ideological interpellation
topic análise do discurso
mídia
publicidade de autopromoção
interpelação ideológica
discourse analysis
media
self-promoting advertising
ideological interpellation
description The present study aims to carry out a discursive and psychoanalytical analysis of Rede Globo’s (a Brazilian broadcasting corporation) self-promotion publicity through some institutional slogans. Self-promoting advertisement has always aimed to present the different broadcasting corporations in Brazil - that is, television in Brazil - as being representative of the country itself. In other words, as a mirror in which Brazil could, or should, see itself. On becoming the figure that fills the place of the Other in societies of the spectacle, television seeks strategies to (imaginarily) eliminate the distance of the subject in relation to the Other, thus reinforcing the illusion of the subjects’ autonomy. The slogan A gente se vê por aqui (We’ll meet here) is the slogan we elected to analyze in greater detail, to try to understand and interpret the effects of an ideological interpellation condensed the utterance in the specific scope of the societies of spectacle.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/preprint
info:eu-repo/semantics/publishedVersion
format preprint
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://preprints.scielo.org/index.php/scielo/preprint/view/3369
10.1590/1678-460x202152292
url https://preprints.scielo.org/index.php/scielo/preprint/view/3369
identifier_str_mv 10.1590/1678-460x202152292
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://preprints.scielo.org/index.php/scielo/article/view/3369/6094
dc.rights.driver.fl_str_mv Copyright (c) 2021 Juliana Cristina da Silva; Leda Verdiani Tfouni
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Juliana Cristina da Silva; Leda Verdiani Tfouni
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
dc.source.none.fl_str_mv reponame:SciELO Preprints
instname:SciELO
instacron:SCI
instname_str SciELO
instacron_str SCI
institution SCI
reponame_str SciELO Preprints
collection SciELO Preprints
repository.name.fl_str_mv SciELO Preprints - SciELO
repository.mail.fl_str_mv scielo.submission@scielo.org
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