Communication advisory on BBB: The role of Juliette Freire's ADMs on Instagram

• Autor(a) principal: Ramos, Eduarda Corrêa
• Data de Publicação: 2024
• Outros Autores: Ghisleni, Taís Steffenello
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Comunicologia
• Texto Completo: https://portalrevistas.ucb.br/index.php/RCEUCB/article/view/14236

This research aims to understand the strategies of communication advisors for the construction of Juliette Freire's image on Instagram during her participation in Big Brother Brazil 21. To this end, the specific objectives are: to remember the trajectory of the advisory communication of BBB 21 participant Juliette Freire; to describe the communication strategies used by the participant's staff; to comment on the media representation strategies used by the advisory team; and also to expose how and if the growth in the number of followers affected the communication strategies used by Juliette's team. The work is qualitative-quantitative and used the content analysis proposed by Bardin (2016) to analyze the data. This research contextualizes some communication strategies supported by authors such as Marcélia Lupetti, John B. Thompson, Martha Gabriel and Rafael Kiso, and the attributions of a advice of communication and Big Brother Brazil. It is evident that Juliette has become a remarkable case of digital communication and therefore analyzing the strategies used in this trajectory became relevant for this research.