SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS

Detalhes bibliográficos
Autor(a) principal: Lima-Filho, Dario de Oliveira
Data de Publicação: 2020
Outros Autores: Silva, Filipe Quevedo Pires de Oliveira e, Matias, Marcos José de Almeida
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Contabilidade e Gestão
Texto Completo: https://www.revistas.udesc.br/index.php/reavi/article/view/17576
Resumo: The objective of this study is to analyze the infrastructure, services and products offered by supermarkets to satisfy elderly consumers expectations. We conducted a quantitative-descriptive study with a sample of 100 people aged over 60 years, of both sexes. The sampling technique used was not a convenience probabilistic - it was performed in three supermarkets in Campo Grande, Mato Grosso do Sul, Brazil. The data was analysed by exploratory factor analysis and cluster analysis. The results show that the three supermarkets partially meet consumer expectations. Three market segments was identified. Segment 1 comprises 26% of the sample. In this group, the percentage of women was around 73%, the largest share receiving a minimum salary. This group proved to be more satisfied than others. Segment 2 is made up of 44% of respondents. Segment 3 is made up of 30% of respondents. In this segment, 76% of respondents are women. This group is the most dissatisfied. Besides this results, it is necessary for managers to further investigate this group of consumers in order to better understand their wants and needs.
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spelling SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETSAS EXPERIÊNCIAS DOS CONSUMIDORES DA TERCEIRA IDADE NAS COMPRAS EM SUPERMERCADOSSegmentação de MercadoComportamento do ConsumidorTerceira IdadeMarket SegmentationConsumer behaviorThird AgeSegmentación de MercadoComportamiento del ConsumidorTercera EdadThe objective of this study is to analyze the infrastructure, services and products offered by supermarkets to satisfy elderly consumers expectations. We conducted a quantitative-descriptive study with a sample of 100 people aged over 60 years, of both sexes. The sampling technique used was not a convenience probabilistic - it was performed in three supermarkets in Campo Grande, Mato Grosso do Sul, Brazil. The data was analysed by exploratory factor analysis and cluster analysis. The results show that the three supermarkets partially meet consumer expectations. Three market segments was identified. Segment 1 comprises 26% of the sample. In this group, the percentage of women was around 73%, the largest share receiving a minimum salary. This group proved to be more satisfied than others. Segment 2 is made up of 44% of respondents. Segment 3 is made up of 30% of respondents. In this segment, 76% of respondents are women. This group is the most dissatisfied. Besides this results, it is necessary for managers to further investigate this group of consumers in order to better understand their wants and needs.O objetivo deste estudo é analisar se a infraestrutura, os serviços e os produtos oferecidos pelos supermercados satisfazem as expectativas dos consumidores da terceira idade. Foi feito um estudo quantitativo-descritivo junto a uma amostra de 100 pessoas com idade superior a 60 anos, de ambos os sexos, sendo que a técnica de amostragem utilizada foi não probabilística por conveniência, em três supermercados de Campo Grande - MS. Os dados foram anaçisados por meio de análise fatorial exploratória e análise de agrupamentos. Os resultados demonstram que os três supermercados atendem parcialmente as expectativas dos consumidores. Foram identificados três segmentos de mercado. O segmento 1 é composto por 26% da amostra. Neste grupo, o percentual de mulheres ficou em torno de 73%, a maior parcela recebe um salário mínimo. Este grupo demonstrou estar mais satisfeito que os demais. O segmento 2 é composto por 44% dos entrevistados. O segmento 3 é formado por 30% dos respondentes. Neste segmento 76% dos entrevistados são mulheres. Este grupo é o mais insatisfeito. Apesar desses resultados, faz-se necessário, por parte do varejo, um aprofundamento dos estudos do comportamento do consumidor, para assim atender satisfatoriamente todas as expectativas dos consumidores da terceira idade.Universidade do Estado de Santa Catarina — UDESC2020-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/1757610.5965/2316419009142020115Revista Brasileira de Contabilidade e Gestão; v. 9 n. 16 (2020); 115-126Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 16 (2020); 115-126Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 16 (2020); 115-1262764-747110.5965/2316419009142020reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/17576/11721Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaíhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLima-Filho, Dario de OliveiraSilva, Filipe Quevedo Pires de Oliveira eMatias, Marcos José de Almeida2022-12-02T16:02:01Zoai:ojs.revistas.udesc.br:article/17576Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2022-12-02T16:02:01Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
AS EXPERIÊNCIAS DOS CONSUMIDORES DA TERCEIRA IDADE NAS COMPRAS EM SUPERMERCADOS
title SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
spellingShingle SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
Lima-Filho, Dario de Oliveira
Segmentação de Mercado
Comportamento do Consumidor
Terceira Idade
Market Segmentation
Consumer behavior
Third Age
Segmentación de Mercado
Comportamiento del Consumidor
Tercera Edad
title_short SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
title_full SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
title_fullStr SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
title_full_unstemmed SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
title_sort SHOPPING EXPERIENCES OF ELDERLY CONSUMERS IN SUPERMARKETS
author Lima-Filho, Dario de Oliveira
author_facet Lima-Filho, Dario de Oliveira
Silva, Filipe Quevedo Pires de Oliveira e
Matias, Marcos José de Almeida
author_role author
author2 Silva, Filipe Quevedo Pires de Oliveira e
Matias, Marcos José de Almeida
author2_role author
author
dc.contributor.author.fl_str_mv Lima-Filho, Dario de Oliveira
Silva, Filipe Quevedo Pires de Oliveira e
Matias, Marcos José de Almeida
dc.subject.por.fl_str_mv Segmentação de Mercado
Comportamento do Consumidor
Terceira Idade
Market Segmentation
Consumer behavior
Third Age
Segmentación de Mercado
Comportamiento del Consumidor
Tercera Edad
topic Segmentação de Mercado
Comportamento do Consumidor
Terceira Idade
Market Segmentation
Consumer behavior
Third Age
Segmentación de Mercado
Comportamiento del Consumidor
Tercera Edad
description The objective of this study is to analyze the infrastructure, services and products offered by supermarkets to satisfy elderly consumers expectations. We conducted a quantitative-descriptive study with a sample of 100 people aged over 60 years, of both sexes. The sampling technique used was not a convenience probabilistic - it was performed in three supermarkets in Campo Grande, Mato Grosso do Sul, Brazil. The data was analysed by exploratory factor analysis and cluster analysis. The results show that the three supermarkets partially meet consumer expectations. Three market segments was identified. Segment 1 comprises 26% of the sample. In this group, the percentage of women was around 73%, the largest share receiving a minimum salary. This group proved to be more satisfied than others. Segment 2 is made up of 44% of respondents. Segment 3 is made up of 30% of respondents. In this segment, 76% of respondents are women. This group is the most dissatisfied. Besides this results, it is necessary for managers to further investigate this group of consumers in order to better understand their wants and needs.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/17576
10.5965/2316419009142020115
url https://www.revistas.udesc.br/index.php/reavi/article/view/17576
identifier_str_mv 10.5965/2316419009142020115
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/17576/11721
dc.rights.driver.fl_str_mv Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; v. 9 n. 16 (2020); 115-126
Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 16 (2020); 115-126
Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 16 (2020); 115-126
2764-7471
10.5965/2316419009142020
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
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