Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | Revista Brasileira de Contabilidade e Gestão |
Texto Completo: | https://www.revistas.udesc.br/index.php/reavi/article/view/22684 |
Resumo: | Objective(s): This study aimed to analyze the performance of electronics e-commerce during the pandemic and verify which were the most used resources in this process, listing the digital marketing strategies used to boost online sales within organizations. Method(s): Thus, a basic, descriptive, and quantitative research was developed in the first half of 2022, when a structured questionnaire was applied to the e-commerce of electronics in Sananduva, Rio Grande do Sul, Brazil. By the results presented, it was found that digital marketing is important for companies and organizations that seek to apply it on social media, in which the number of users and consumers has increased. It was found that 37% of companies believe that digital marketing has increased the dissemination of products and services and improved communication and connection with customers. Results: It is concluded that the interactivity that digital marketing provides between market and consumer has improved the approach of companies with their potential customers, since the internet offers an opening to expose products and services, in addition to knowing the opinion of the public. Contributions: It is suggested to verify consumer behavior and e-commerce after the pandemic period in the municipality of Sananduva, with the possibility of extending the study to the region. |
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Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysisDesempeño del comercio online de productos electrónicos en el periodo de la pandemia de Covid-19, un análisis comparativoDesempenho do comércio on-line de eletrônicos no período pandêmico de Covid-19, uma análise comparativamarketing digitalmídias sociaispandemiadigital marketingsocial mediapandemicmarketing digitalredes socialespandemiaObjective(s): This study aimed to analyze the performance of electronics e-commerce during the pandemic and verify which were the most used resources in this process, listing the digital marketing strategies used to boost online sales within organizations. Method(s): Thus, a basic, descriptive, and quantitative research was developed in the first half of 2022, when a structured questionnaire was applied to the e-commerce of electronics in Sananduva, Rio Grande do Sul, Brazil. By the results presented, it was found that digital marketing is important for companies and organizations that seek to apply it on social media, in which the number of users and consumers has increased. It was found that 37% of companies believe that digital marketing has increased the dissemination of products and services and improved communication and connection with customers. Results: It is concluded that the interactivity that digital marketing provides between market and consumer has improved the approach of companies with their potential customers, since the internet offers an opening to expose products and services, in addition to knowing the opinion of the public. Contributions: It is suggested to verify consumer behavior and e-commerce after the pandemic period in the municipality of Sananduva, with the possibility of extending the study to the region.Objetivo(s): El estudio tuvo como objetivo analizar el desempeño en el comercio online de productos electrónicos durante la pandemia y verificar cuáles fueron los recursos más utilizados en este proceso, enumerando las estrategias de marketing digital utilizadas para impulsar las ventas online dentro de las organizaciones. Método(s): Se desarrolló una investigación básica, descriptiva y cuantitativa, en el primer semestre de 2022, cuando fue aplicado un cuestionario estructurado al comercio de productos electrónicos en Sananduva, Rio Grande do Sul. A través de los resultados presentados, se constató que el marketing digital es importante para las empresas y organizaciones que buscan aplicarlo en las redes sociales, donde el número de usuarios y consumidores ha aumentado. Se encontró que el 37 % de las empresas cree que el marketing digital ha aumentado la divulgación de productos y servicios y ha mejorado la comunicación y la conexión con los clientes. Resultados: Se concluye que la interactividad que proporciona el marketing digital entre mercado y consumidor mejoró la aproximación de las empresas con sus potenciales clientes, pues internet proporciona una apertura para exponer productos y servicios, además de conocer la opinión del público. Contribuciones: Se sugiere verificar el comportamiento del consumidor y el comercio online después del periodo de la pandemia en el municipio de Sananduva, con la posibilidad de extender el estudio a la región.Objetivo(s): O estudo teve como objetivo analisar o desempenho no comércio on-line de eletrônicos durante a pandemia e verificar quais foram os recursos mais utilizados nesse processo, elencando as estratégias de marketing digital utilizadas para impulsionar as vendas on-line dentro das organizações. Método(s): Assim foi desenvolvida uma pesquisa básica, descritiva e quantitativa, no primeiro semestre de 2022, quando foi aplicado um questionário estruturado ao comércio de eletrônicos em Sananduva, Rio Grande do Sul. Por meio dos resultados apresentados, constatou-se que o marketing digital é importante para as empresas e organizações que buscam aplicá-lo nas mídias sociais, em que o número de usuários e consumidores tem aumentado. Verificou-se que 37% das empresas acreditam que o marketing digital aumentou a divulgação de produtos e serviços e melhorou a comunicação e conexão com os clientes. Resultados: Conclui-se que a interatividade que o marketing digital proporciona entre mercado e consumidor aprimorou a aproximação das empresas com seus potenciais clientes, pois a internet proporciona uma abertura para expor produtos e serviços, além de se conhecer a opinião do público. Contribuições: Sugere-se verificar o comportamento do consumidor e o comércio on-line pós período pandêmico no município de Sananduva, com possibilidade de estender o estudo para a região.Universidade do Estado de Santa Catarina — UDESC2023-06-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdftext/htmltext/htmltext/htmlhttps://www.revistas.udesc.br/index.php/reavi/article/view/2268410.5965/2764747112222023001Revista Brasileira de Contabilidade e Gestão; Vol. 12 No. 22 (2023); 001 - 025Revista Brasileira de Contabilidade e Gestão; Vol. 12 Núm. 22 (2023); 001 - 025Revista Brasileira de Contabilidade e Gestão; v. 12 n. 22 (2023); 001 - 0252764-747110.5965/2764747112222023reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporengspahttps://www.revistas.udesc.br/index.php/reavi/article/view/22684/15715https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15716https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15717https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15718https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15719https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15720Copyright (c) 2023 Marcia Porschhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDametto, EdinéiaPorsch, Marcia Regina Maboni HoppenDeggerone, Zenicleia AngelitaSilva, Oberdan Teles da2024-02-29T14:30:29Zoai::article/22684Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2024-02-29T14:30:29Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis Desempeño del comercio online de productos electrónicos en el periodo de la pandemia de Covid-19, un análisis comparativo Desempenho do comércio on-line de eletrônicos no período pandêmico de Covid-19, uma análise comparativa |
title |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
spellingShingle |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis Dametto, Edinéia marketing digital mídias sociais pandemia digital marketing social media pandemic marketing digital redes sociales pandemia |
title_short |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
title_full |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
title_fullStr |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
title_full_unstemmed |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
title_sort |
Performance of electronics e-commerce during the COVID-19 pandemic: a comparative analysis |
author |
Dametto, Edinéia |
author_facet |
Dametto, Edinéia Porsch, Marcia Regina Maboni Hoppen Deggerone, Zenicleia Angelita Silva, Oberdan Teles da |
author_role |
author |
author2 |
Porsch, Marcia Regina Maboni Hoppen Deggerone, Zenicleia Angelita Silva, Oberdan Teles da |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Dametto, Edinéia Porsch, Marcia Regina Maboni Hoppen Deggerone, Zenicleia Angelita Silva, Oberdan Teles da |
dc.subject.por.fl_str_mv |
marketing digital mídias sociais pandemia digital marketing social media pandemic marketing digital redes sociales pandemia |
topic |
marketing digital mídias sociais pandemia digital marketing social media pandemic marketing digital redes sociales pandemia |
description |
Objective(s): This study aimed to analyze the performance of electronics e-commerce during the pandemic and verify which were the most used resources in this process, listing the digital marketing strategies used to boost online sales within organizations. Method(s): Thus, a basic, descriptive, and quantitative research was developed in the first half of 2022, when a structured questionnaire was applied to the e-commerce of electronics in Sananduva, Rio Grande do Sul, Brazil. By the results presented, it was found that digital marketing is important for companies and organizations that seek to apply it on social media, in which the number of users and consumers has increased. It was found that 37% of companies believe that digital marketing has increased the dissemination of products and services and improved communication and connection with customers. Results: It is concluded that the interactivity that digital marketing provides between market and consumer has improved the approach of companies with their potential customers, since the internet offers an opening to expose products and services, in addition to knowing the opinion of the public. Contributions: It is suggested to verify consumer behavior and e-commerce after the pandemic period in the municipality of Sananduva, with the possibility of extending the study to the region. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/reavi/article/view/22684 10.5965/2764747112222023001 |
url |
https://www.revistas.udesc.br/index.php/reavi/article/view/22684 |
identifier_str_mv |
10.5965/2764747112222023001 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15715 https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15716 https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15717 https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15718 https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15719 https://www.revistas.udesc.br/index.php/reavi/article/view/22684/15720 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Marcia Porsch https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Marcia Porsch https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf text/html text/html text/html |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina — UDESC |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina — UDESC |
dc.source.none.fl_str_mv |
Revista Brasileira de Contabilidade e Gestão; Vol. 12 No. 22 (2023); 001 - 025 Revista Brasileira de Contabilidade e Gestão; Vol. 12 Núm. 22 (2023); 001 - 025 Revista Brasileira de Contabilidade e Gestão; v. 12 n. 22 (2023); 001 - 025 2764-7471 10.5965/2764747112222023 reponame:Revista Brasileira de Contabilidade e Gestão instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
instname_str |
Universidade do Estado de Santa Catarina (UDESC) |
instacron_str |
UDESC |
institution |
UDESC |
reponame_str |
Revista Brasileira de Contabilidade e Gestão |
collection |
Revista Brasileira de Contabilidade e Gestão |
repository.name.fl_str_mv |
Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC) |
repository.mail.fl_str_mv |
rbceg.ceavi@udesc.br || paulo.barth@udesc.br |
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1797048021503967232 |