Consumer behavior: analysis of factors influencing in the pet segment

Detalhes bibliográficos
Autor(a) principal: Marcon, Déborah Luiza
Data de Publicação: 2020
Outros Autores: Frizon, Jucelia Appio, Bosa, Lucas Alfredo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Contabilidade e Gestão
Texto Completo: https://www.revistas.udesc.br/index.php/reavi/article/view/18349
Resumo: Pets are increasingly present in people's lives and the market for pet products have factors that influence the purchase value. The objective was to analyze the influence of demographic and attitudinal variables of consumers in the Southwest region of the State of Paraná, Brazil in the monthly purchase value of pet products. The design was descriptive, with quantitative survey, using a data collection instrument in the form of a structured questionnaire, validated and adapted in the survey of Sakai (2018). Two groups of variables were used: attitudinal and demographic. The sample was by accessibility, bringing together consumers from a supermarket chain in the Southwest region of the State of Paraná, Brazil, in the online mode. As valid answers for the survey, 466 respondents were considered, according to the identification of consumers in the region established in the database. The survey was applied in August 2019. The influence in the value of monthly spending on pets segment was time that has pets (β = -0,580), number of pets (β = 0,560) and attendance (β = 0,207), corroborating the Hypothesis
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spelling Consumer behavior: analysis of factors influencing in the pet segmentComportamiento del consumidor: análisis de los factores de influencia en el segmento de mascotasComportamento do consumidor: análise dos fatores de influência no segmento de animais de estimaçãoAdministraçãoMarketingComportamento do ConsumidorMarketingManagementConsumer BehaviorMarketingAdministraciónComportamiento del ConsumidorPets are increasingly present in people's lives and the market for pet products have factors that influence the purchase value. The objective was to analyze the influence of demographic and attitudinal variables of consumers in the Southwest region of the State of Paraná, Brazil in the monthly purchase value of pet products. The design was descriptive, with quantitative survey, using a data collection instrument in the form of a structured questionnaire, validated and adapted in the survey of Sakai (2018). Two groups of variables were used: attitudinal and demographic. The sample was by accessibility, bringing together consumers from a supermarket chain in the Southwest region of the State of Paraná, Brazil, in the online mode. As valid answers for the survey, 466 respondents were considered, according to the identification of consumers in the region established in the database. The survey was applied in August 2019. The influence in the value of monthly spending on pets segment was time that has pets (β = -0,580), number of pets (β = 0,560) and attendance (β = 0,207), corroborating the HypothesisLas mascotas están presentes en la vida de las personas y el mercado de productos para mascotas tiene factores que influyen en el valor de compra. El objetivo fue analizar la influencia de variables demográficas y actitudinales en el valor de compra mensual. El delineamiento fue descriptivo, con investigación cuantitativa, de levantamiento, utilizando instrumento de recolección de datos en la forma de un cuestionario estructurado, validado y adaptado en la investigación de Sakai (2018). La muestra fue por accesibilidad, reuniendo consumidores de una red de supermercados de la región Sudoeste del Estado de Paraná, Brasil, en la modalidad on-line. Como respuestas válidas para la investigación fueron consideradas las de 466 encuestados, de acuerdo con la identificación de los consumidores de la región establecida en la base de datos. La encuesta se aplicó en agosto de 2019. Las influencias en el gasto mensual en el segmento de mascotas fueron el número de animales (β = 0,560), la asistencia (β = 0,207) y la renta (β = 0,090). Las variables actitudinales no fueron significativas.Animais de estimação estão presentes na vida das pessoas e o mercado de produtos pet possui fatores que influenciam no valor de compra. O objetivo foi analisar a influência de variáveis demográficas e atitudinais no valor de compra mensal. O delineamento foi descritivo, com pesquisa quantitativa, de levantamento, utilizando instrumento de coleta de dados na forma de um questionário estruturado, validado e adaptado na pesquisa de Sakai (2018). A amostra foi por acessibilidade, reunindo consumidores de uma rede de supermercados da região Sudoeste do Estado do Paraná, Brasil, na modalidade on-line. Como respostas válidas para a pesquisa foram consideradas as de 466 respondentes, de acordo com a identificação dos consumidores da região estabelecida na base de dados. A pesquisa foi aplicada em agosto de 2019. As influências no valor mensal gasto no segmento pet foram quantidade de animais (β = 0,560), atendimento (β = 0,207) e renda (β = 0,090). As variáveis atitudinais não foram significativas.Universidade do Estado de Santa Catarina — UDESC2020-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/1834910.5965/2316419009152020032Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 17 (2020)Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 17 (2020)Revista Brasileira de Contabilidade e Gestão; v. 9 n. 17 (2020)2764-747110.5965/2764747109172020reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/18349/12457Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaíhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMarcon, Déborah LuizaFrizon, Jucelia AppioBosa, Lucas Alfredo2023-09-27T20:00:41Zoai::article/18349Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2023-09-27T20:00:41Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Consumer behavior: analysis of factors influencing in the pet segment
Comportamiento del consumidor: análisis de los factores de influencia en el segmento de mascotas
Comportamento do consumidor: análise dos fatores de influência no segmento de animais de estimação
title Consumer behavior: analysis of factors influencing in the pet segment
spellingShingle Consumer behavior: analysis of factors influencing in the pet segment
Marcon, Déborah Luiza
Administração
Marketing
Comportamento do Consumidor
Marketing
Management
Consumer Behavior
Marketing
Administración
Comportamiento del Consumidor
title_short Consumer behavior: analysis of factors influencing in the pet segment
title_full Consumer behavior: analysis of factors influencing in the pet segment
title_fullStr Consumer behavior: analysis of factors influencing in the pet segment
title_full_unstemmed Consumer behavior: analysis of factors influencing in the pet segment
title_sort Consumer behavior: analysis of factors influencing in the pet segment
author Marcon, Déborah Luiza
author_facet Marcon, Déborah Luiza
Frizon, Jucelia Appio
Bosa, Lucas Alfredo
author_role author
author2 Frizon, Jucelia Appio
Bosa, Lucas Alfredo
author2_role author
author
dc.contributor.author.fl_str_mv Marcon, Déborah Luiza
Frizon, Jucelia Appio
Bosa, Lucas Alfredo
dc.subject.por.fl_str_mv Administração
Marketing
Comportamento do Consumidor
Marketing
Management
Consumer Behavior
Marketing
Administración
Comportamiento del Consumidor
topic Administração
Marketing
Comportamento do Consumidor
Marketing
Management
Consumer Behavior
Marketing
Administración
Comportamiento del Consumidor
description Pets are increasingly present in people's lives and the market for pet products have factors that influence the purchase value. The objective was to analyze the influence of demographic and attitudinal variables of consumers in the Southwest region of the State of Paraná, Brazil in the monthly purchase value of pet products. The design was descriptive, with quantitative survey, using a data collection instrument in the form of a structured questionnaire, validated and adapted in the survey of Sakai (2018). Two groups of variables were used: attitudinal and demographic. The sample was by accessibility, bringing together consumers from a supermarket chain in the Southwest region of the State of Paraná, Brazil, in the online mode. As valid answers for the survey, 466 respondents were considered, according to the identification of consumers in the region established in the database. The survey was applied in August 2019. The influence in the value of monthly spending on pets segment was time that has pets (β = -0,580), number of pets (β = 0,560) and attendance (β = 0,207), corroborating the Hypothesis
publishDate 2020
dc.date.none.fl_str_mv 2020-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/18349
10.5965/2316419009152020032
url https://www.revistas.udesc.br/index.php/reavi/article/view/18349
identifier_str_mv 10.5965/2316419009152020032
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/18349/12457
dc.rights.driver.fl_str_mv Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 17 (2020)
Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 17 (2020)
Revista Brasileira de Contabilidade e Gestão; v. 9 n. 17 (2020)
2764-7471
10.5965/2764747109172020
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
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