The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football

Detalhes bibliográficos
Autor(a) principal: Maciel Gonçalves da Silva, Jorge Eduardo
Data de Publicação: 2023
Outros Autores: Miranda, Yves, Barros Filho, Marcos Antonio, Pedroso, Carlos Augusto Mulatinho de Queiroz
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motrivivência (Florianópolis)
Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/90508
Resumo: The objective of the study was to analyze the impact of the stadium atmosphere on the behavioral intentions of soccer spectators in Pernambuco. Through a quantitative, observational approach to e-survey design. The sample consisted of 196 fans from clubs in Pernambuco. Data were analyzed using multiple linear regression. The model was considered valid and was responsible for the 11% variance of behavioral intentions. It was found that only the Cheering groups dimension was considered a statistically significant predictor of behavioral intentions. It is up to the sports manager to align their tactics with the services offered, aiming at a positive atmosphere in the stadium for spectators.
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spelling The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco footballEl impacto de la atmósfera del estadio en las intenciones de comportamiento: un análisis del fútbol en PernambucoO impacto da atmosfera dos estádios nas intenções comportamentais: uma análise do futebol de Pernambuco Sports marketingConsumer behaviorQuality of servicesMarketing deportivo Comportamiento del consumidor Calidad de serviciosMarketing esportivoComportamento do consumidorQualidade de serviçosThe objective of the study was to analyze the impact of the stadium atmosphere on the behavioral intentions of soccer spectators in Pernambuco. Through a quantitative, observational approach to e-survey design. The sample consisted of 196 fans from clubs in Pernambuco. Data were analyzed using multiple linear regression. The model was considered valid and was responsible for the 11% variance of behavioral intentions. It was found that only the Cheering groups dimension was considered a statistically significant predictor of behavioral intentions. It is up to the sports manager to align their tactics with the services offered, aiming at a positive atmosphere in the stadium for spectators.El objetivo del estudio fue analizar el impacto de la atmósfera del estadio en las intenciones de comportamiento de los espectadores de fútbol en Pernambuco. A través de un enfoque cuantitativo y observacional del diseño de encuestas electrónicas. La muestra estuvo compuesta por 196 hinchas de clubes de Pernambuco. Los datos se analizaron mediante regresión lineal múltiple. El modelo se consideró válido y fue responsable del 11% de varianza de las intenciones de comportamiento. Se encontró que solo la dimensión torcida fue considerada un predictor estadísticamente significativo de las intenciones de comportamiento. Corresponde al director deportivo alinear sus tácticas con los servicios ofrecidos, con el objetivo de crear un ambiente positivo en el estadio para los espectadores.O objetivo do estudo foi analisar o impacto da atmosfera do estádio nas intenções comportamentais dos espectadores de futebol em Pernambuco. Através de uma abordagem quantitativa, observacional de desenho e-survey. A amostra foi composta por 196 torcedores de clubes de Pernambuco. Os dados foram analisados por meio de uma regressão linear múltipla. O modelo foi considerado válido e foi responsável pela variância de 11% das intenções comportamentais. Constatou-se que apenas a dimensão Torcida foi considerada um preditor estatisticamente significativo das intenções comportamentais. Cabe ao gestor esportivo alinhar suas táticas de serviços ofertados, visando a ambientação do estádio positiva aos espectadores.Universidade Federal de Santa Catarina2023-05-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/9050810.5007/2175-8042.2023.e90508Motrivivência; v. 35 n. 66 (2023); 1-162175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/90508/53203Copyright (c) 2023 Motrivivênciahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess Maciel Gonçalves da Silva, Jorge EduardoMiranda, YvesBarros Filho, Marcos AntonioPedroso, Carlos Augusto Mulatinho de Queiroz2023-12-12T19:54:02Zoai:periodicos.ufsc.br:article/90508Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2023-12-12T19:54:02Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
El impacto de la atmósfera del estadio en las intenciones de comportamiento: un análisis del fútbol en Pernambuco
O impacto da atmosfera dos estádios nas intenções comportamentais: uma análise do futebol de Pernambuco
title The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
spellingShingle The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
Maciel Gonçalves da Silva, Jorge Eduardo
Sports marketing
Consumer behavior
Quality of services
Marketing deportivo
Comportamiento del consumidor
Calidad de servicios
Marketing esportivo
Comportamento do consumidor
Qualidade de serviços
title_short The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
title_full The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
title_fullStr The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
title_full_unstemmed The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
title_sort The impact of stadium atmosphere on behavioral intentions: an analysis of Pernambuco football
author Maciel Gonçalves da Silva, Jorge Eduardo
author_facet Maciel Gonçalves da Silva, Jorge Eduardo
Miranda, Yves
Barros Filho, Marcos Antonio
Pedroso, Carlos Augusto Mulatinho de Queiroz
author_role author
author2 Miranda, Yves
Barros Filho, Marcos Antonio
Pedroso, Carlos Augusto Mulatinho de Queiroz
author2_role author
author
author
dc.contributor.author.fl_str_mv Maciel Gonçalves da Silva, Jorge Eduardo
Miranda, Yves
Barros Filho, Marcos Antonio
Pedroso, Carlos Augusto Mulatinho de Queiroz
dc.subject.por.fl_str_mv Sports marketing
Consumer behavior
Quality of services
Marketing deportivo
Comportamiento del consumidor
Calidad de servicios
Marketing esportivo
Comportamento do consumidor
Qualidade de serviços
topic Sports marketing
Consumer behavior
Quality of services
Marketing deportivo
Comportamiento del consumidor
Calidad de servicios
Marketing esportivo
Comportamento do consumidor
Qualidade de serviços
description The objective of the study was to analyze the impact of the stadium atmosphere on the behavioral intentions of soccer spectators in Pernambuco. Through a quantitative, observational approach to e-survey design. The sample consisted of 196 fans from clubs in Pernambuco. Data were analyzed using multiple linear regression. The model was considered valid and was responsible for the 11% variance of behavioral intentions. It was found that only the Cheering groups dimension was considered a statistically significant predictor of behavioral intentions. It is up to the sports manager to align their tactics with the services offered, aiming at a positive atmosphere in the stadium for spectators.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/90508
10.5007/2175-8042.2023.e90508
url https://periodicos.ufsc.br/index.php/motrivivencia/article/view/90508
identifier_str_mv 10.5007/2175-8042.2023.e90508
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/90508/53203
dc.rights.driver.fl_str_mv Copyright (c) 2023 Motrivivência
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Motrivivência
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Motrivivência; v. 35 n. 66 (2023); 1-16
2175-8042
0103-4111
reponame:Motrivivência (Florianópolis)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Motrivivência (Florianópolis)
collection Motrivivência (Florianópolis)
repository.name.fl_str_mv Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||giovani.pires@ufsc.br
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