Baby boomer generation and the consumption of denim pieces

Detalhes bibliográficos
Autor(a) principal: Gomes, Onnara Custódio
Data de Publicação: 2021
Outros Autores: Menezes, Marizilda dos Santos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20119
Resumo: Population aging is a phenomenon that affects all countries in the world. The baby boomer generation has most of its members within the stage of human development considered elderly, which corresponds to individuals aged sixty or older. These consumers, although numerous, are still forgotten and underestimated by the fashion market, in which they face difficulties to find clothes that pique their interest, are attractive, comfortable and fit their bodies. A fashion product that demonstrates this difficulty well is denim jeans, as many companies and fashion designers end up ignoring the biopsychosocial changes and the ergonomic specificities of this audience. The importance of jeans is due to their symbolic and market value. This article aims to evaluate the consumer profile of the baby boomer generation regarding the consumption of denim pieces. This is a descriptive survey, with a cross-sectional design and quantitative approach. It was adopted a sampling established by convenience and non-probabilistic criteria. Based on the results obtained, it was found that there is still a lack of information, interest, offers and even little or no communication by fashion companies, especially in the jeanswear segment, targeted to baby boomers, which leads to low consumption and a lower number of denim pieces in the wardrobes of this generation. This generational group has specificities that demand the apprehension and development of pieces oriented to their biopsychosocial needs.
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spelling Baby boomer generation and the consumption of denim piecesLa generación baby boom y el consumo de piezas de jeansA geração baby boomer e o consumo de peças jeanscomportamento do consumidorbaby boomersjeansconsumer behaviorbaby boomersjeanscomportamiento del consumidorbaby boomersjeansPopulation aging is a phenomenon that affects all countries in the world. The baby boomer generation has most of its members within the stage of human development considered elderly, which corresponds to individuals aged sixty or older. These consumers, although numerous, are still forgotten and underestimated by the fashion market, in which they face difficulties to find clothes that pique their interest, are attractive, comfortable and fit their bodies. A fashion product that demonstrates this difficulty well is denim jeans, as many companies and fashion designers end up ignoring the biopsychosocial changes and the ergonomic specificities of this audience. The importance of jeans is due to their symbolic and market value. This article aims to evaluate the consumer profile of the baby boomer generation regarding the consumption of denim pieces. This is a descriptive survey, with a cross-sectional design and quantitative approach. It was adopted a sampling established by convenience and non-probabilistic criteria. Based on the results obtained, it was found that there is still a lack of information, interest, offers and even little or no communication by fashion companies, especially in the jeanswear segment, targeted to baby boomers, which leads to low consumption and a lower number of denim pieces in the wardrobes of this generation. This generational group has specificities that demand the apprehension and development of pieces oriented to their biopsychosocial needs.El envejecimiento de la población es un fenómeno que afecta a todos los países del mundo. La generación denominada baby boomers tiene a la mayoría de sus integrantes dentro de la etapa del desarrollo humano considerados ancianos, que corresponde a individuos de sesenta años o más. Estos consumidores, aunque numerosos, siguen siendo ignorados y subestimados por el mercado de la moda, en el que se enfrentan a dificultades para encontrar prendas que despierten su interés, sean atractivas, cómodas y se ajusten a sus cuerpos. Un producto de moda que demuestra bien esta dificultad es la pieza de jeans, ya que muchas empresas y diseñadores de moda acaban ignorando los cambios biopsicosociales y las especificidades ergonómicas de este público. La importancia de los jeans se debe a su valor simbólico y de mercado. Este artículo tiene como objetivo evaluar el perfil del consumidor de la generación baby boom con respecto al consumo de piezas de jeans. Se trata de una encuesta descriptiva, con un diseño transversal y enfoque cuantitativo. Se adoptó un muestreo establecido por conveniencia y criterios no probabilísticos. Con base en los resultados obtenidos, se constató que aún existe falta de información, interés, ofertas e incluso poca o ninguna comunicación por parte de las empresas de moda, especialmente en el segmento de jeanswear, dirigido a los baby boomers, lo que conlleva a un bajo consumo y cantidad de piezas de jeans en los guardarropas de esta generación. Este grupo generacional tiene especificidades que demandan la aprehensión y desarrollo de piezas orientadas a sus necesidades biopsicosociales.O envelhecimento populacional é um fenômeno que atinge todos os países do mundo. A geração baby boomer apresenta a maior parte de seus integrantes dentro da fase da vida humana considerada idosa, que corresponde aos indivíduos com sessenta anos ou mais. Esses consumidores, apesar de numerosos, ainda são esquecidos e subestimados pelo mercado de moda, no qual enfrentam dificuldades para encontrar roupas que despertem o interesse, sejam atrativas, confortáveis e se adéquem aos seus corpos. Um produto de moda que demonstra bem tal dificuldade é o jeans, pois muitas empresas e designers de moda acabam ignorando as mudanças biopsicossociais e as especificidades ergonômicas desse público. A importância do jeans se dá em razão de seu valor simbólico e de mercado. O presente artigo tem como objetivo avaliar o perfil do consumidor da geração baby boomer quanto ao consumo de peças jeans. Trata-se de uma pesquisa survey, descritiva, com delineamento transversal e abordagem quantitativa. Adotou-se a amostragem por conveniência e não probabilística. Com base nos resultados obtidos, constatou-se que ainda há falta de informação, interesse, oferta e até pouca ou nenhuma comunicação pelas empresas de moda, especialmente do segmento jeanswear, direcionada aos baby boomers, o que acarreta baixo consumo e menor número de peças jeans nos guarda-roupas dessa geração. Esse grupo geracional apresenta especificidades que demandam a apreensão e o desenvolvimento de peças orientadas para as suas necessidades biopsicossociais.Universidade do Estado de Santa Catarina2021-09-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2011910.5965/25944630532021150Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 150 - 1692594-463010.5965/10.5965/25944630532021001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/20119/13338Copyright (c) 2021 Onnara Custódio Gomes, Marizilda dos Santos Menezeshttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessGomes, Onnara CustódioMenezes, Marizilda dos Santos2021-10-01T16:50:30Zoai:ojs.revistas.udesc.br:article/20119Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2021-10-01T16:50:30Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Baby boomer generation and the consumption of denim pieces
La generación baby boom y el consumo de piezas de jeans
A geração baby boomer e o consumo de peças jeans
title Baby boomer generation and the consumption of denim pieces
spellingShingle Baby boomer generation and the consumption of denim pieces
Gomes, Onnara Custódio
comportamento do consumidor
baby boomers
jeans
consumer behavior
baby boomers
jeans
comportamiento del consumidor
baby boomers
jeans
title_short Baby boomer generation and the consumption of denim pieces
title_full Baby boomer generation and the consumption of denim pieces
title_fullStr Baby boomer generation and the consumption of denim pieces
title_full_unstemmed Baby boomer generation and the consumption of denim pieces
title_sort Baby boomer generation and the consumption of denim pieces
author Gomes, Onnara Custódio
author_facet Gomes, Onnara Custódio
Menezes, Marizilda dos Santos
author_role author
author2 Menezes, Marizilda dos Santos
author2_role author
dc.contributor.author.fl_str_mv Gomes, Onnara Custódio
Menezes, Marizilda dos Santos
dc.subject.por.fl_str_mv comportamento do consumidor
baby boomers
jeans
consumer behavior
baby boomers
jeans
comportamiento del consumidor
baby boomers
jeans
topic comportamento do consumidor
baby boomers
jeans
consumer behavior
baby boomers
jeans
comportamiento del consumidor
baby boomers
jeans
description Population aging is a phenomenon that affects all countries in the world. The baby boomer generation has most of its members within the stage of human development considered elderly, which corresponds to individuals aged sixty or older. These consumers, although numerous, are still forgotten and underestimated by the fashion market, in which they face difficulties to find clothes that pique their interest, are attractive, comfortable and fit their bodies. A fashion product that demonstrates this difficulty well is denim jeans, as many companies and fashion designers end up ignoring the biopsychosocial changes and the ergonomic specificities of this audience. The importance of jeans is due to their symbolic and market value. This article aims to evaluate the consumer profile of the baby boomer generation regarding the consumption of denim pieces. This is a descriptive survey, with a cross-sectional design and quantitative approach. It was adopted a sampling established by convenience and non-probabilistic criteria. Based on the results obtained, it was found that there is still a lack of information, interest, offers and even little or no communication by fashion companies, especially in the jeanswear segment, targeted to baby boomers, which leads to low consumption and a lower number of denim pieces in the wardrobes of this generation. This generational group has specificities that demand the apprehension and development of pieces oriented to their biopsychosocial needs.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de convidado
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20119
10.5965/25944630532021150
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20119
identifier_str_mv 10.5965/25944630532021150
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20119/13338
dc.rights.driver.fl_str_mv Copyright (c) 2021 Onnara Custódio Gomes, Marizilda dos Santos Menezes
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Onnara Custódio Gomes, Marizilda dos Santos Menezes
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 150 - 169
2594-4630
10.5965/10.5965/25944630532021001
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
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