Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector

Detalhes bibliográficos
Autor(a) principal: Oliveira, Nathalia Coelho
Data de Publicação: 2023
Outros Autores: Fernandes, Ana Carolina Machado
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23558
Resumo: This article intends to present the first analyzes and insights obtained through the mapping of main trends for the national fashion sector. The objective of this study is to present the main trends in the business environment that are already impacting the clothing sector, and promise to consolidate in the coming years, anticipating important issues for businesses and professionals who wish to remain relevant in the market. We identify and highlight examples of national and international companies that are leading this change by proposing innovative actions and strategies. Through the analysis of secondary data and information collected from interviews with specialists in the sector, it was possible to identify movements, technological innovations, new consumer demands, among other issues, fundamental for business and for the competitiveness of the fashion sector.
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spelling Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sectorSeñales de cambio en la Moda: una investigación sobre las principales tendencias, desafíos y oportunidades para el sector nacionalSinais de mudança na moda: uma pesquisa sobre as principais tendências, desafios e oportunidades para o setor nacional tendênciassetor da modavetores de mudançatrendsfashion sectorchange vectorsVectores de cambioTendenciasIndustria de la ModaThis article intends to present the first analyzes and insights obtained through the mapping of main trends for the national fashion sector. The objective of this study is to present the main trends in the business environment that are already impacting the clothing sector, and promise to consolidate in the coming years, anticipating important issues for businesses and professionals who wish to remain relevant in the market. We identify and highlight examples of national and international companies that are leading this change by proposing innovative actions and strategies. Through the analysis of secondary data and information collected from interviews with specialists in the sector, it was possible to identify movements, technological innovations, new consumer demands, among other issues, fundamental for business and for the competitiveness of the fashion sector.Este artículo se propone presentar los análisis y insights obtenidos en el mapeo de tendencias emergentes para el sector de la Moda nacional. El objetivo de este estudio es apuntar las principales tendencias en el entorno empresarial que ya están impactando en el sector de la confección, y prometen consolidarse en los próximos años, anticipando temas importantes para empresas y profesionales que deseen mantenerse relevantes en el mercado. Identificamos y destacamos ejemplos de empresas nacionales e internacionales que están liderando este cambio proponiendo acciones y estrategias innovadoras. A través del análisis de datos secundarios e información recabada de entrevistas a especialistas del sector, fue posible identificar movimientos, innovaciones tecnológicas, nuevas demandas de los consumidores, entre otros temas, fundamentales para los negocios y para la competitividad del sector Moda.No presente artigo, se propõe a apresentar as análises e insights obtidos no mapeamento das tendências emergentes para o setor de Moda nacional. O objetivo deste estudo é apontar as principais tendências no âmbito empresarial que já estão impactando o setor de vestuário, e prometem se consolidar nos próximos anos, antecipando temas importantes para os negócios e profissionais que desejam se manter relevantes no mercado. Identificamos e destacamos exemplos de empresas nacionais e internacionais que protagonizam essa mudança, propondo ações e estratégias inovadoras. Por meio das análises dos dados secundários e informações coletadas a partir de entrevistas com especialistas no setor, foi possível identificar movimentos, inovações tecnológicas, novas demandas de consumo entre outras questões fundamentais para os negócios e para competitividade do setor.Universidade do Estado de Santa Catarina2023-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2355810.5965/25944630722023e3558Revista de Ensino em Artes, Moda e Design; v. 7 n. 2 (2023): Edição Especial 2023 - Colóquio de Moda; 1 - 172594-463010.5965/10.5965/25944630722023001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/23558/15603Copyright (c) 2023 Nathalia Coelho Oliveira, Ana Carolina Machado Fernandeshttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessOliveira, Nathalia CoelhoFernandes, Ana Carolina Machado2024-02-29T12:47:28Zoai::article/23558Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2024-02-29T12:47:28Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
Señales de cambio en la Moda: una investigación sobre las principales tendencias, desafíos y oportunidades para el sector nacional
Sinais de mudança na moda: uma pesquisa sobre as principais tendências, desafios e oportunidades para o setor nacional
title Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
spellingShingle Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
Oliveira, Nathalia Coelho
tendências
setor da moda
vetores de mudança
trends
fashion sector
change vectors
Vectores de cambio
Tendencias
Industria de la Moda
title_short Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
title_full Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
title_fullStr Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
title_full_unstemmed Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
title_sort Signals of Change in Fashion: a research about the main trends, challenges and opportunities for the national industry sector
author Oliveira, Nathalia Coelho
author_facet Oliveira, Nathalia Coelho
Fernandes, Ana Carolina Machado
author_role author
author2 Fernandes, Ana Carolina Machado
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Nathalia Coelho
Fernandes, Ana Carolina Machado
dc.subject.por.fl_str_mv tendências
setor da moda
vetores de mudança
trends
fashion sector
change vectors
Vectores de cambio
Tendencias
Industria de la Moda
topic tendências
setor da moda
vetores de mudança
trends
fashion sector
change vectors
Vectores de cambio
Tendencias
Industria de la Moda
description This article intends to present the first analyzes and insights obtained through the mapping of main trends for the national fashion sector. The objective of this study is to present the main trends in the business environment that are already impacting the clothing sector, and promise to consolidate in the coming years, anticipating important issues for businesses and professionals who wish to remain relevant in the market. We identify and highlight examples of national and international companies that are leading this change by proposing innovative actions and strategies. Through the analysis of secondary data and information collected from interviews with specialists in the sector, it was possible to identify movements, technological innovations, new consumer demands, among other issues, fundamental for business and for the competitiveness of the fashion sector.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de convidado
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23558
10.5965/25944630722023e3558
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23558
identifier_str_mv 10.5965/25944630722023e3558
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23558/15603
dc.rights.driver.fl_str_mv Copyright (c) 2023 Nathalia Coelho Oliveira, Ana Carolina Machado Fernandes
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Nathalia Coelho Oliveira, Ana Carolina Machado Fernandes
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 7 n. 2 (2023): Edição Especial 2023 - Colóquio de Moda; 1 - 17
2594-4630
10.5965/10.5965/25944630722023001
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
_version_ 1797049142744186880

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