Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry

Detalhes bibliográficos
Autor(a) principal: Garcia, Clarice Carvalho
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/10384
Resumo: Color is one of the most relevant aspects of fashion products’ surfaces, which is responsible for most consumer choices. Being elaborated with 18 to 24 months in advance of the sales season, the color trends research is essential in the industrial fashion cycle, as one of the first steps in the production of a collection. This article aims to discuss how research of trends in color dialogues with sociocultural factors and with the material culture as a referential that clothes carry when inserted in a particular social context. In addition, this work brings to light the role of color trends forecasting in a fluid, ephemeral and impermanent contemporary context, regarding tastes, behaviors and styles.
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spelling Color in Contemporary Fashion: contributions about color trendresearchin thefashion industryA Cor na Moda Contemporânea: contribuições acerca das pesquisas de tendências de cores na indústria de modacortendênciasmodacolortrendsfashionColor is one of the most relevant aspects of fashion products’ surfaces, which is responsible for most consumer choices. Being elaborated with 18 to 24 months in advance of the sales season, the color trends research is essential in the industrial fashion cycle, as one of the first steps in the production of a collection. This article aims to discuss how research of trends in color dialogues with sociocultural factors and with the material culture as a referential that clothes carry when inserted in a particular social context. In addition, this work brings to light the role of color trends forecasting in a fluid, ephemeral and impermanent contemporary context, regarding tastes, behaviors and styles.A cor é um dos aspectos mais relevantes da superfície de produtos de moda, sendo responsável por grande parte das escolhas de consumo. Sendo elaborada com 18 a 24 meses de antecedência da estação de vendas, a pesquisa de tendências de cores é imprescindível no ciclo industrial da moda, sendo uma das primeiras etapas na produção de uma coleção. Este artigo busca discutir como a pesquisa de tendências em cores dialoga com fatores socioculturais de determinado período e com o referencial de cultura material que a roupa carrega, quando inserida em determinado contexto social. Além disso, este trabalho traz à tona o papel da pesquisa de tendências de cores no contexto contemporâneo fluido, efêmero e de impermanência de gostos, comportamentos e estilos.Universidade do Estado de Santa Catarina2018-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1038410.5965/1982615x11222018293ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 293-310ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 293-310 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 293-3101982-615X10.5965/1982615x11222018reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/10384/8388Copyright (c) 2018 Clarice Garciahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGarcia, Clarice Carvalho2023-03-17T11:58:16Zoai::article/10384Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-17T11:58:16ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
A Cor na Moda Contemporânea: contribuições acerca das pesquisas de tendências de cores na indústria de moda
title Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
spellingShingle Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
Garcia, Clarice Carvalho
cor
tendências
moda
color
trends
fashion
title_short Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
title_full Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
title_fullStr Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
title_full_unstemmed Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
title_sort Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry
author Garcia, Clarice Carvalho
author_facet Garcia, Clarice Carvalho
author_role author
dc.contributor.author.fl_str_mv Garcia, Clarice Carvalho
dc.subject.por.fl_str_mv cor
tendências
moda
color
trends
fashion
topic cor
tendências
moda
color
trends
fashion
description Color is one of the most relevant aspects of fashion products’ surfaces, which is responsible for most consumer choices. Being elaborated with 18 to 24 months in advance of the sales season, the color trends research is essential in the industrial fashion cycle, as one of the first steps in the production of a collection. This article aims to discuss how research of trends in color dialogues with sociocultural factors and with the material culture as a referential that clothes carry when inserted in a particular social context. In addition, this work brings to light the role of color trends forecasting in a fluid, ephemeral and impermanent contemporary context, regarding tastes, behaviors and styles.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/10384
10.5965/1982615x11222018293
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/10384
identifier_str_mv 10.5965/1982615x11222018293
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/10384/8388
dc.rights.driver.fl_str_mv Copyright (c) 2018 Clarice Garcia
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Clarice Garcia
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 293-310
ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 293-310
Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 293-310
1982-615X
10.5965/1982615x11222018
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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