The Culture of Luxury at the service of humanity

Detalhes bibliográficos
Autor(a) principal: Pitombo, Renata
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562
Resumo: We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture.  
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spelling The Culture of Luxury at the service of humanityLa Culture du Luxe au Service de L’humanitéThe A cultura do luxo a serviço da humanidadeCulturaLuxoModaBelezaCultureLuxeModeBeautéCultureLuxuryFashionBeauty We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture.   Nous avons assisté à une stagnation de la culture du luxe tout au long de 2020, car la production en Chine et en Italie a été complètement compromise. Ainsi, on peut observer dans cette période des initiatives intéressantes et adaptées, de grandes marques et conglomérats, avec le moment mondial. Dans ce scénario, nous voyons comment le marché du luxe est ancré dans notre culture. Certes, même si le luxe est associé à l’inutilité, en temps de crise mondiale, ce marché montre à quel point il peut être utile. De plus, on le sait, le luxe est lié à l’idée d’éternité et de rêve, vecteurs de plus en plus intensifiés en période d’incertitude. Pour comprendre les vecteurs de sens déclenchés par ce secteur, notamment dans l’univers de la mode, et en quoi il peut être fondamental pour l’humanité - même s’il est associe au superflu -, nous utilisons la collaboration d’auteurs comme Renato Ortiz (2019), Gilles Lipovetsky et Eliette Roux (2005) et Claudio Diniz (2012). Pour cela, nous mettons em lumière trois moments de réflexion dans lesquels nous privilégions: a) une approche de l’imaginaire du luxe, de ses valeurs et de son rapport avec les modes de vie contemporains; b) la démocratisation de ce qui est apparemment restrictif; et c) la prolifération du luxe au Brésil, soulignant avant tout l’inséparabilité du luxe dans la culture humaine. Assistimos ao longo do ano de 2020 a uma estagnação da cultura do luxo, uma vez que a produção na China e na Itália ficaram completamente comprometidas. Assim, podemos observar nesse período iniciativas interessantes e sintonizadas, de grandes marcas e conglomerados, com o momento global. Diante deste cenário, vislumbramos o quanto o mercado do luxo está enraizado na nossa cultura. De certo, ainda que o luxo esteja associado a uma inutilidade, num momento de crise planetária, esse mercado mostra como pode ser útil. Além do mais, como sabemos, o luxo está vinculado a ideia de eternidade e de sonho, vetores cada vez mais intensificados em tempos de incertezas. Para compreender os vetores de sentido acionados por este setor, sobretudo no universo da moda, e como o mesmo pode ser fundamental para a humanidade – ainda que esteja associado ao supérfluo, lançamos mão da colaboração de autores como Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) e Claudio Diniz (2012). Para tanto, destacamos três momentos reflexivos em que priorizamos: a) uma abordagem sobre o imaginário do luxo, seus valores e sua relação com os modos de vida contemporâneos; b) a democratização do que é aparentemente restritivo; e c) a proliferação do luxo no Brasil, enfatizando, sobretudo, a indissociabilidade do luxo na cultura humana. Universidade do Estado de Santa Catarina2021-09-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/1956210.5965/25944630532021036Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 36 - 512594-463010.5965/10.5965/25944630532021001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562/13344Copyright (c) 2021 Renata Pitombohttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessPitombo, Renata2021-10-01T16:50:30Zoai:ojs.revistas.udesc.br:article/19562Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2021-10-01T16:50:30Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The Culture of Luxury at the service of humanity
La Culture du Luxe au Service de L’humanité
The A cultura do luxo a serviço da humanidade
title The Culture of Luxury at the service of humanity
spellingShingle The Culture of Luxury at the service of humanity
Pitombo, Renata
Cultura
Luxo
Moda
Beleza
Culture
Luxe
Mode
Beauté
Culture
Luxury
Fashion
Beauty
title_short The Culture of Luxury at the service of humanity
title_full The Culture of Luxury at the service of humanity
title_fullStr The Culture of Luxury at the service of humanity
title_full_unstemmed The Culture of Luxury at the service of humanity
title_sort The Culture of Luxury at the service of humanity
author Pitombo, Renata
author_facet Pitombo, Renata
author_role author
dc.contributor.author.fl_str_mv Pitombo, Renata
dc.subject.por.fl_str_mv Cultura
Luxo
Moda
Beleza
Culture
Luxe
Mode
Beauté
Culture
Luxury
Fashion
Beauty
topic Cultura
Luxo
Moda
Beleza
Culture
Luxe
Mode
Beauté
Culture
Luxury
Fashion
Beauty
description We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture.  
publishDate 2021
dc.date.none.fl_str_mv 2021-09-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de convidado
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562
10.5965/25944630532021036
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562
identifier_str_mv 10.5965/25944630532021036
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562/13344
dc.rights.driver.fl_str_mv Copyright (c) 2021 Renata Pitombo
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Renata Pitombo
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 36 - 51
2594-4630
10.5965/10.5965/25944630532021001
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reponame_str Revista de Ensino em Artes, Moda e Design
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repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
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