The Culture of Luxury at the service of humanity
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ensino em Artes, Moda e Design |
Texto Completo: | https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562 |
Resumo: | We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture. |
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The Culture of Luxury at the service of humanityLa Culture du Luxe au Service de L’humanitéThe A cultura do luxo a serviço da humanidadeCulturaLuxoModaBelezaCultureLuxeModeBeautéCultureLuxuryFashionBeauty We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture. Nous avons assisté à une stagnation de la culture du luxe tout au long de 2020, car la production en Chine et en Italie a été complètement compromise. Ainsi, on peut observer dans cette période des initiatives intéressantes et adaptées, de grandes marques et conglomérats, avec le moment mondial. Dans ce scénario, nous voyons comment le marché du luxe est ancré dans notre culture. Certes, même si le luxe est associé à l’inutilité, en temps de crise mondiale, ce marché montre à quel point il peut être utile. De plus, on le sait, le luxe est lié à l’idée d’éternité et de rêve, vecteurs de plus en plus intensifiés en période d’incertitude. Pour comprendre les vecteurs de sens déclenchés par ce secteur, notamment dans l’univers de la mode, et en quoi il peut être fondamental pour l’humanité - même s’il est associe au superflu -, nous utilisons la collaboration d’auteurs comme Renato Ortiz (2019), Gilles Lipovetsky et Eliette Roux (2005) et Claudio Diniz (2012). Pour cela, nous mettons em lumière trois moments de réflexion dans lesquels nous privilégions: a) une approche de l’imaginaire du luxe, de ses valeurs et de son rapport avec les modes de vie contemporains; b) la démocratisation de ce qui est apparemment restrictif; et c) la prolifération du luxe au Brésil, soulignant avant tout l’inséparabilité du luxe dans la culture humaine. Assistimos ao longo do ano de 2020 a uma estagnação da cultura do luxo, uma vez que a produção na China e na Itália ficaram completamente comprometidas. Assim, podemos observar nesse período iniciativas interessantes e sintonizadas, de grandes marcas e conglomerados, com o momento global. Diante deste cenário, vislumbramos o quanto o mercado do luxo está enraizado na nossa cultura. De certo, ainda que o luxo esteja associado a uma inutilidade, num momento de crise planetária, esse mercado mostra como pode ser útil. Além do mais, como sabemos, o luxo está vinculado a ideia de eternidade e de sonho, vetores cada vez mais intensificados em tempos de incertezas. Para compreender os vetores de sentido acionados por este setor, sobretudo no universo da moda, e como o mesmo pode ser fundamental para a humanidade – ainda que esteja associado ao supérfluo, lançamos mão da colaboração de autores como Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) e Claudio Diniz (2012). Para tanto, destacamos três momentos reflexivos em que priorizamos: a) uma abordagem sobre o imaginário do luxo, seus valores e sua relação com os modos de vida contemporâneos; b) a democratização do que é aparentemente restritivo; e c) a proliferação do luxo no Brasil, enfatizando, sobretudo, a indissociabilidade do luxo na cultura humana. Universidade do Estado de Santa Catarina2021-09-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/1956210.5965/25944630532021036Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 36 - 512594-463010.5965/10.5965/25944630532021001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562/13344Copyright (c) 2021 Renata Pitombohttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessPitombo, Renata2021-10-01T16:50:30Zoai:ojs.revistas.udesc.br:article/19562Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2021-10-01T16:50:30Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
The Culture of Luxury at the service of humanity La Culture du Luxe au Service de L’humanité The A cultura do luxo a serviço da humanidade |
title |
The Culture of Luxury at the service of humanity |
spellingShingle |
The Culture of Luxury at the service of humanity Pitombo, Renata Cultura Luxo Moda Beleza Culture Luxe Mode Beauté Culture Luxury Fashion Beauty |
title_short |
The Culture of Luxury at the service of humanity |
title_full |
The Culture of Luxury at the service of humanity |
title_fullStr |
The Culture of Luxury at the service of humanity |
title_full_unstemmed |
The Culture of Luxury at the service of humanity |
title_sort |
The Culture of Luxury at the service of humanity |
author |
Pitombo, Renata |
author_facet |
Pitombo, Renata |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pitombo, Renata |
dc.subject.por.fl_str_mv |
Cultura Luxo Moda Beleza Culture Luxe Mode Beauté Culture Luxury Fashion Beauty |
topic |
Cultura Luxo Moda Beleza Culture Luxe Mode Beauté Culture Luxury Fashion Beauty |
description |
We have witnessed a stagnation of the culture of luxury in the throughout 2020, since the production in China and Italy have been completely compromised. Thus, we can observe in this period some interesting and aligned initiatives from big trademarks and merged corporations to the global moment. Given this scenario, we see how much the luxury market is entrenched in our culture. Certainly, even though luxury is associated with some uselessness, at a time of global crisis, this market shows how it can be useful. Besides that, as we know, luxury is linked to the idea of eternity and dream, vectors that are intensified in times of uncertainty. To understand the meaning vectors triggered by this sector, especially in fashion’s universe, and how it can be fundamental to humanity – even if it’s related to superfluous – we resort to some author’s collaboration such as Renato Ortiz (2019), Gilles Lipovetsky e Eliette Roux (2005) and Claudio Diniz (2012). Therefore, we highlight three reflective moments to be prioritized: a) an approach about the luxury imaginary, its values and its relation with the contemporaneous ways of living; b) the democratization of what is apparently restrictive; and c) the proliferation of luxury in Brazil, emphasizing above all the indissociability of luxury in human culture. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo de convidado |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562 10.5965/25944630532021036 |
url |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562 |
identifier_str_mv |
10.5965/25944630532021036 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/19562/13344 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Renata Pitombo https://creativecommons.org/licenses/by/4.0/deed.pt info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Renata Pitombo https://creativecommons.org/licenses/by/4.0/deed.pt |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ensino em Artes, Moda e Design; v. 5 n. 3 (2021): Edição Especial - 1o Encontro de Gt's do Colóquio de Moda; 36 - 51 2594-4630 10.5965/10.5965/25944630532021001 reponame:Revista de Ensino em Artes, Moda e Design instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
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Universidade do Estado de Santa Catarina (UDESC) |
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UDESC |
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UDESC |
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Revista de Ensino em Artes, Moda e Design |
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Revista de Ensino em Artes, Moda e Design |
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Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC) |
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reamd.ceart@udesc.br || portal.periodicos@udesc.br |
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