The design of a shoes packaging for the LGBTQIA+ community

Detalhes bibliográficos
Autor(a) principal: de Salles Canfield, Daniel
Data de Publicação: 2023
Outros Autores: Cunha de Alencar, Éria, Jacob da Cunha, Maria Cecilia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23893
Resumo: The aim of this study is to develop a sneaker packaging that is aligned with the needs of visibility and representativeness of the LGBTQIA+ community. As a methodological procedure, the method proposed by Mestriner (2002) was chosen, consisting of the briefing, field study, design strategy, design and project implementation phases. Its tools will be used – briefing form, field study form and visual analysis of the categories – and added others – documentary research, interview, insight cards, brainstorm, moodboard, two-dimensional prototype, three-dimensional prototype and feedback map. The expected result of this undergraduate thesis is a high-fidelity prototype of a shoes package that conveys the concept through the unboxing experience. It is expected that this study can serve as a basis for designers – academics and professionals – in future productions. The motivation of this research is due to the need to address the subject by and for people in the community, in an attempt to reduce the distance between design and the LGBTQIA+ population.
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spelling The design of a shoes packaging for the LGBTQIA+ communityEl diseño de un packaging de zapatillas para la comunidad LGBTQIA+O design de uma embalagem de tênis para a comunidade LGBTQIA+design de embalagemtênisLGBTQIApacking designshoesLGBTQIAdiseño de embalajezapatillasLGBTQIAThe aim of this study is to develop a sneaker packaging that is aligned with the needs of visibility and representativeness of the LGBTQIA+ community. As a methodological procedure, the method proposed by Mestriner (2002) was chosen, consisting of the briefing, field study, design strategy, design and project implementation phases. Its tools will be used – briefing form, field study form and visual analysis of the categories – and added others – documentary research, interview, insight cards, brainstorm, moodboard, two-dimensional prototype, three-dimensional prototype and feedback map. The expected result of this undergraduate thesis is a high-fidelity prototype of a shoes package that conveys the concept through the unboxing experience. It is expected that this study can serve as a basis for designers – academics and professionals – in future productions. The motivation of this research is due to the need to address the subject by and for people in the community, in an attempt to reduce the distance between design and the LGBTQIA+ population.El objetivo de este estudio es desarrollar un packaging de zapatillas que esté alineado con las necesidades de visibilidad y representación de la comunidad LGBTQIA+. Como procedimiento metodológico se optó por el método propuesto por Mestriner (2002), que consta de las etapas de briefing, estudio de campo, estrategia de diseño, diseño e implementación del proyecto. Se utilizaron sus herramientas -formulario de briefing, formulario de estudio de campo y análisis visual de categorías- y se agregaron otras -investigación documental, entrevista, tarjetas de insight, lluvia de ideas, panel semántico, prototipo bidimensional, prototipo tridimensional y mapa de retroalimentación. El resultado de este artículo es un prototipo tridimensional de alta fidelidad de un paquete de zapatillas que transmite el concepto a través de la experiencia de desempaquetado. Se espera que este estudio pueda servir de base a los diseñadores -académicos y profesionales- en futuras producciones. La motivación de esta investigación se debe a la necesidad de abordar el tema por y para las personas de la comunidad, en un intento de reducir la distancia entre el diseño y la población LGBTQIA+.O objetivo deste estudo é desenvolver uma embalagem de tênis que esteja alinhada com as necessidades de visibilidade e representatividade da comunidade LGBTQIA+. Como procedimento metodológico, foi escolhido o método proposto por Mestriner (2002), composto pelas etapas briefing, estudo de campo, estratégia de design, desenho e implantação do projeto. Foram utilizadas as ferramentas – formulário do briefing, formulário do estudo de campo e análise visual das categorias – e acrescentadas outras – pesquisa documental, entrevista, cartões de insight, brainstorm, painel semântico, protótipo bidimensional, protótipo tridimensional e mapa de feedback. O resultado deste artigo é um protótipo tridimensional de alta fidelidade de uma embalagem de tênis que transmite o conceito por meio da experiência de unboxing. Espera-se que este estudo possa servir de base para designers – acadêmicos e profissionais – em produções futuras. A motivação desta pesquisa deve-se à necessidade de abordar o assunto por e para pessoas da comunidade, na tentativa de diminuir o distanciamento do design com a população LGBTQIA+.Universidade do Estado de Santa Catarina2023-09-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2389310.5965/25944630732023e3893Revista de Ensino em Artes, Moda e Design; v. 7 n. 3 (2023): Dossiê 13: Arte, poéticas e visibilidades da pessoa com deficiência; 1 - 252594-463010.5965/25944630732023002reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/23893/16035Copyright (c) 2023 Daniel de Salles Canfield, Éria Cunha de Alencar, Maria Cecilia Jacob da Cunhahttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessde Salles Canfield, DanielCunha de Alencar, Éria Jacob da Cunha, Maria Cecilia 2024-02-29T12:47:04Zoai::article/23893Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2024-02-29T12:47:04Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The design of a shoes packaging for the LGBTQIA+ community
El diseño de un packaging de zapatillas para la comunidad LGBTQIA+
O design de uma embalagem de tênis para a comunidade LGBTQIA+
title The design of a shoes packaging for the LGBTQIA+ community
spellingShingle The design of a shoes packaging for the LGBTQIA+ community
de Salles Canfield, Daniel
design de embalagem
tênis
LGBTQIA
packing design
shoes
LGBTQIA
diseño de embalaje
zapatillas
LGBTQIA
title_short The design of a shoes packaging for the LGBTQIA+ community
title_full The design of a shoes packaging for the LGBTQIA+ community
title_fullStr The design of a shoes packaging for the LGBTQIA+ community
title_full_unstemmed The design of a shoes packaging for the LGBTQIA+ community
title_sort The design of a shoes packaging for the LGBTQIA+ community
author de Salles Canfield, Daniel
author_facet de Salles Canfield, Daniel
Cunha de Alencar, Éria
Jacob da Cunha, Maria Cecilia
author_role author
author2 Cunha de Alencar, Éria
Jacob da Cunha, Maria Cecilia
author2_role author
author
dc.contributor.author.fl_str_mv de Salles Canfield, Daniel
Cunha de Alencar, Éria
Jacob da Cunha, Maria Cecilia
dc.subject.por.fl_str_mv design de embalagem
tênis
LGBTQIA
packing design
shoes
LGBTQIA
diseño de embalaje
zapatillas
LGBTQIA
topic design de embalagem
tênis
LGBTQIA
packing design
shoes
LGBTQIA
diseño de embalaje
zapatillas
LGBTQIA
description The aim of this study is to develop a sneaker packaging that is aligned with the needs of visibility and representativeness of the LGBTQIA+ community. As a methodological procedure, the method proposed by Mestriner (2002) was chosen, consisting of the briefing, field study, design strategy, design and project implementation phases. Its tools will be used – briefing form, field study form and visual analysis of the categories – and added others – documentary research, interview, insight cards, brainstorm, moodboard, two-dimensional prototype, three-dimensional prototype and feedback map. The expected result of this undergraduate thesis is a high-fidelity prototype of a shoes package that conveys the concept through the unboxing experience. It is expected that this study can serve as a basis for designers – academics and professionals – in future productions. The motivation of this research is due to the need to address the subject by and for people in the community, in an attempt to reduce the distance between design and the LGBTQIA+ population.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23893
10.5965/25944630732023e3893
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23893
identifier_str_mv 10.5965/25944630732023e3893
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23893/16035
dc.rights.driver.fl_str_mv Copyright (c) 2023 Daniel de Salles Canfield, Éria Cunha de Alencar, Maria Cecilia Jacob da Cunha
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Daniel de Salles Canfield, Éria Cunha de Alencar, Maria Cecilia Jacob da Cunha
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 7 n. 3 (2023): Dossiê 13: Arte, poéticas e visibilidades da pessoa com deficiência; 1 - 25
2594-4630
10.5965/25944630732023002
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
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