From underground to mainstream: fashion as LGBTQIA+ resistance

Detalhes bibliográficos
Autor(a) principal: Veloso, Joe
Data de Publicação: 2022
Outros Autores: Gomes, Rogério Zanetti
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/42495
Resumo:  Just as any other form of advertising communication, more than just reproduce existing social patterns, fashion also contains an inquiring energy that is capable of changing the social environment in which it is inserted. Aiming to analyze and, in a way, comprehend the revolutionary fashion’s behave once tied with advertising, this research took place at first from a bibliography review, seeking to elucidate the questioning:  in which way fashion influenced the arising of the LGBTQIA+ movement? Based on the results obtained from the bibliographic searches and by matching the information gathered, it became possible to validate the revolutionary bias of fashion environment and its capacity of modify social realities. An semi-structure interview was held with Marcia Pantera, a drag queen directly linked with fashion. From that, I concluded that indeed the association of fashion with archetypal theory of communication can structurally transform a society or a group, re-signifying the livingness of minorities in a social environment.
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spelling From underground to mainstream: fashion as LGBTQIA+ resistanceDo underground ao mainstream : A passarela como resistência LGBTQIA+LGBTQIA arquétiposcomunicaçãosociedademodaLGBTQIAarquétiposmodacommunicationsocietyLGBTQIAfashionLGBTQIAarchetypefashion Just as any other form of advertising communication, more than just reproduce existing social patterns, fashion also contains an inquiring energy that is capable of changing the social environment in which it is inserted. Aiming to analyze and, in a way, comprehend the revolutionary fashion’s behave once tied with advertising, this research took place at first from a bibliography review, seeking to elucidate the questioning:  in which way fashion influenced the arising of the LGBTQIA+ movement? Based on the results obtained from the bibliographic searches and by matching the information gathered, it became possible to validate the revolutionary bias of fashion environment and its capacity of modify social realities. An semi-structure interview was held with Marcia Pantera, a drag queen directly linked with fashion. From that, I concluded that indeed the association of fashion with archetypal theory of communication can structurally transform a society or a group, re-signifying the livingness of minorities in a social environment.Como qualquer outra forma de comunicação publicitária, além de reproduzir padrões, a moda também possui uma energia questionadora capaz de transformar o meio social. Para analisar e compreender o comportamento da moda quando atrelada a publicidade, foi realizada uma revisão bibliográfica, onde buscou-se responder o seguinte questionamento: de qual forma a moda influenciou na ascensão do movimento LGBTQIA+?  De acordo com o levantamento bibliográficoe o cruzamento de informações, foi possível validar a capacidade do meio fashion em modificar realidades sociais. Realizou-se uma entrevista semiestruturada com Márcia Pantera, drag queen, diretamente ligada à moda. Concluiu-se que a associação da moda e a comunicação pode transformar estruturalmente uma sociedade, ressignificando a vivência das minorias em meio social. Universidade Estadual de Londrina2022-07-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/4249510.5433/2236-2207.2023.v14.n2.42495Projetica; v. 14 n. 2 (2023); 262236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/42495/49582Copyright (c) 2022 Projeticahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessVeloso, JoeGomes, Rogério Zanetti2023-11-06T22:39:35Zoai:ojs.pkp.sfu.ca:article/42495Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2023-11-06T22:39:35Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv From underground to mainstream: fashion as LGBTQIA+ resistance
Do underground ao mainstream : A passarela como resistência LGBTQIA+
title From underground to mainstream: fashion as LGBTQIA+ resistance
spellingShingle From underground to mainstream: fashion as LGBTQIA+ resistance
Veloso, Joe
LGBTQIA
arquétipos
comunicação
sociedade
moda
LGBTQIA
arquétipos
moda
communication
society
LGBTQIA
fashion
LGBTQIA
archetype
fashion
title_short From underground to mainstream: fashion as LGBTQIA+ resistance
title_full From underground to mainstream: fashion as LGBTQIA+ resistance
title_fullStr From underground to mainstream: fashion as LGBTQIA+ resistance
title_full_unstemmed From underground to mainstream: fashion as LGBTQIA+ resistance
title_sort From underground to mainstream: fashion as LGBTQIA+ resistance
author Veloso, Joe
author_facet Veloso, Joe
Gomes, Rogério Zanetti
author_role author
author2 Gomes, Rogério Zanetti
author2_role author
dc.contributor.author.fl_str_mv Veloso, Joe
Gomes, Rogério Zanetti
dc.subject.por.fl_str_mv LGBTQIA
arquétipos
comunicação
sociedade
moda
LGBTQIA
arquétipos
moda
communication
society
LGBTQIA
fashion
LGBTQIA
archetype
fashion
topic LGBTQIA
arquétipos
comunicação
sociedade
moda
LGBTQIA
arquétipos
moda
communication
society
LGBTQIA
fashion
LGBTQIA
archetype
fashion
description  Just as any other form of advertising communication, more than just reproduce existing social patterns, fashion also contains an inquiring energy that is capable of changing the social environment in which it is inserted. Aiming to analyze and, in a way, comprehend the revolutionary fashion’s behave once tied with advertising, this research took place at first from a bibliography review, seeking to elucidate the questioning:  in which way fashion influenced the arising of the LGBTQIA+ movement? Based on the results obtained from the bibliographic searches and by matching the information gathered, it became possible to validate the revolutionary bias of fashion environment and its capacity of modify social realities. An semi-structure interview was held with Marcia Pantera, a drag queen directly linked with fashion. From that, I concluded that indeed the association of fashion with archetypal theory of communication can structurally transform a society or a group, re-signifying the livingness of minorities in a social environment.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/42495
10.5433/2236-2207.2023.v14.n2.42495
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/42495
identifier_str_mv 10.5433/2236-2207.2023.v14.n2.42495
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/42495/49582
dc.rights.driver.fl_str_mv Copyright (c) 2022 Projetica
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Projetica
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 14 n. 2 (2023); 26
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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