Consumption and identity representations in Brazil's most famous fashion blogs

Detalhes bibliográficos
Autor(a) principal: Schneider, Thaissa
Data de Publicação: 2015
Outros Autores: Pereira, Laura Pedri
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/5456
Resumo: Given the current growth of fashion blogs in Brazil, this research aims to describe how heir authors have become opinion leaders, influencing readers and dictating trends. The blogosphere -the universe and culture of blogs –is a complex and extraordinarily dynamic system, as well as fashion and the polarization of trends and behavior. In this sense, it is proposed as an object of study this new communication tool and its potential impact on various spheres of human life. We opted to use the literature that provided theoretical basis, and field research, using the technique of case study. The case study was executed considering Brazil’s most relevant fashion blogs, in order to understand its structure, functional organization and interaction with users. Based on that, we observed the role of so-called bloggers as reference groups, analyzing the process of adoption and diffusion of fashion through the interactivity that suggests unique ways of hypermedia. The study contributed to the analyzes of this communication instrument, as it included theoretical research on digital interactions and foundation on blogs, its history, structure, functions and multiplicity of uses.
id UDSC-2_123137e4890ffeb90ab036df0872cdb8
oai_identifier_str oai::article/5456
network_acronym_str UDSC-2
network_name_str ModaPalavra e-periódico
repository_id_str
spelling Consumption and identity representations in Brazil's most famous fashion blogsAs representações do consumo e da identidade nos principais blogs de moda do Paísfashion blogsprodict merchandisingconsumer behaviorblogs de modadivulgação de produtoscomportamento de consumoGiven the current growth of fashion blogs in Brazil, this research aims to describe how heir authors have become opinion leaders, influencing readers and dictating trends. The blogosphere -the universe and culture of blogs –is a complex and extraordinarily dynamic system, as well as fashion and the polarization of trends and behavior. In this sense, it is proposed as an object of study this new communication tool and its potential impact on various spheres of human life. We opted to use the literature that provided theoretical basis, and field research, using the technique of case study. The case study was executed considering Brazil’s most relevant fashion blogs, in order to understand its structure, functional organization and interaction with users. Based on that, we observed the role of so-called bloggers as reference groups, analyzing the process of adoption and diffusion of fashion through the interactivity that suggests unique ways of hypermedia. The study contributed to the analyzes of this communication instrument, as it included theoretical research on digital interactions and foundation on blogs, its history, structure, functions and multiplicity of uses.A blogosfera – universo e cultura dos blogs – é um sistema complexo e extraordinariamente dinâmico, assim como a moda e a polarização de tendências e comportamento. Neste sentido, propôs-se como objeto de estudo esta nova ferramenta de comunicação e o seu potencial de impacto sobre as diversas esferas da vida humana. Optou-se por utilizar a pesquisa bibliográfica, que forneceu embasamento teórico, e a pesquisa de campo, com a técnica do estudo de caso. O estudo de caso foi realizado considerando os mais relevantes blogs de moda do País, a fim de compreender sua estrutura, organização funcional e interação com usuários. Partindo disso, observou-se o papel dos chamados blogueiros como grupos de referência, analisando o processo de adoção e difusão da moda através da interatividade que sugere formas exclusivas da hipermídia. O estudo contribuiu com as análises acerca deste instrumento comunicacional, no âmbito em que incluiu pesquisas teóricas sobre a interação digital, blogs, sua história, estrutura, funcionalidades e multiplicidades de usos.Universidade do Estado de Santa Catarina2015-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/545610.5965/1982615x08152015249ModaPalavra e-periódico; Vol. 8 No. 15 (2015): Dossiê Figurino e Moda; 249 - 268ModaPalavra e-periódico; Vol. 8 Núm. 15 (2015): Dossiê Figurino e Moda; 249 - 268 Modapalavra e-periódico; v. 8 n. 15 (2015): Dossiê Figurino e Moda; 249 - 2681982-615Xreponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/5456/4116Copyright (c) 2014 Thaissa Schneider, Laura Pedri Pereirahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSchneider, ThaissaPereira, Laura Pedri2023-03-08T14:25:07Zoai::article/5456Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-08T14:25:07ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Consumption and identity representations in Brazil's most famous fashion blogs
As representações do consumo e da identidade nos principais blogs de moda do País
title Consumption and identity representations in Brazil's most famous fashion blogs
spellingShingle Consumption and identity representations in Brazil's most famous fashion blogs
Schneider, Thaissa
fashion blogs
prodict merchandising
consumer behavior
blogs de moda
divulgação de produtos
comportamento de consumo
title_short Consumption and identity representations in Brazil's most famous fashion blogs
title_full Consumption and identity representations in Brazil's most famous fashion blogs
title_fullStr Consumption and identity representations in Brazil's most famous fashion blogs
title_full_unstemmed Consumption and identity representations in Brazil's most famous fashion blogs
title_sort Consumption and identity representations in Brazil's most famous fashion blogs
author Schneider, Thaissa
author_facet Schneider, Thaissa
Pereira, Laura Pedri
author_role author
author2 Pereira, Laura Pedri
author2_role author
dc.contributor.author.fl_str_mv Schneider, Thaissa
Pereira, Laura Pedri
dc.subject.por.fl_str_mv fashion blogs
prodict merchandising
consumer behavior
blogs de moda
divulgação de produtos
comportamento de consumo
topic fashion blogs
prodict merchandising
consumer behavior
blogs de moda
divulgação de produtos
comportamento de consumo
description Given the current growth of fashion blogs in Brazil, this research aims to describe how heir authors have become opinion leaders, influencing readers and dictating trends. The blogosphere -the universe and culture of blogs –is a complex and extraordinarily dynamic system, as well as fashion and the polarization of trends and behavior. In this sense, it is proposed as an object of study this new communication tool and its potential impact on various spheres of human life. We opted to use the literature that provided theoretical basis, and field research, using the technique of case study. The case study was executed considering Brazil’s most relevant fashion blogs, in order to understand its structure, functional organization and interaction with users. Based on that, we observed the role of so-called bloggers as reference groups, analyzing the process of adoption and diffusion of fashion through the interactivity that suggests unique ways of hypermedia. The study contributed to the analyzes of this communication instrument, as it included theoretical research on digital interactions and foundation on blogs, its history, structure, functions and multiplicity of uses.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/5456
10.5965/1982615x08152015249
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/5456
identifier_str_mv 10.5965/1982615x08152015249
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/5456/4116
dc.rights.driver.fl_str_mv Copyright (c) 2014 Thaissa Schneider, Laura Pedri Pereira
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Thaissa Schneider, Laura Pedri Pereira
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 8 No. 15 (2015): Dossiê Figurino e Moda; 249 - 268
ModaPalavra e-periódico; Vol. 8 Núm. 15 (2015): Dossiê Figurino e Moda; 249 - 268
Modapalavra e-periódico; v. 8 n. 15 (2015): Dossiê Figurino e Moda; 249 - 268
1982-615X
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
_version_ 1798321054394875904

Registros relacionados