Misconceptions of Sustainability and the Case of Brands “EcoFictitious”

Detalhes bibliográficos
Autor(a) principal: Salvi, Naiane Cristina
Data de Publicação: 2014
Outros Autores: Schulte, Neide
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/5107
Resumo: The ecologic fashion and sustainable fashion are two currents resulting from the joining of fashion and ecology, and work toward solutions to make the fashion industry less aggressive to the environment. The growing number of fans of both actions provided a setting for the emergence of new markets, in particular, organic materials, sustainable techniques, reuse and materials recycling. Moreover, had caused a phenomenon of worried consumption with the future, however, lay about basic fundamentals and concepts of eco-fashion, which gave rise to numerous "popular beliefs" about the subject, theories based on social perceptions, or media, without scientific evidence. As a result, there were liars products, brands leveraging the momentum of the market started taking the outdoors just as an advertising slogan, which discourages and harms regarding the strength that comes from winning this movement in fashion.
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spelling Misconceptions of Sustainability and the Case of Brands “EcoFictitious”Equívocos da Sustentabilidade e o Caso de Marcas “Eco Fictícias”moda ecologicamoda sustentavel marcaeco-fashionsustainable fashionbrandingThe ecologic fashion and sustainable fashion are two currents resulting from the joining of fashion and ecology, and work toward solutions to make the fashion industry less aggressive to the environment. The growing number of fans of both actions provided a setting for the emergence of new markets, in particular, organic materials, sustainable techniques, reuse and materials recycling. Moreover, had caused a phenomenon of worried consumption with the future, however, lay about basic fundamentals and concepts of eco-fashion, which gave rise to numerous "popular beliefs" about the subject, theories based on social perceptions, or media, without scientific evidence. As a result, there were liars products, brands leveraging the momentum of the market started taking the outdoors just as an advertising slogan, which discourages and harms regarding the strength that comes from winning this movement in fashion.Moda ecológica e moda sustentável são duas correntes resultantes da junção de moda e ecologia, e trabalham em busca de soluções para tornar a indústria da moda menos agressiva ao meio ambiente. O crescimento do número de adeptos de ambas as ações propiciou um cenário para o surgimento de novos mercados, em especial, o de materiais orgânicos, de técnicas sustentáveis, de reaproveitamento e reciclagem de matérias. Além disso, ocasionou um fenômeno de consumo preocupado com o futuro, porém, leigo a respeito de fundamentos básicos e de conceitos de moda ecológica, o que deu origem a inúmeras "crenças populares" acerca do tema, teorias baseadas nas concepções sociais, ou da mídia, sem comprovação científica. Em razão disso, surgiram produtos mentirosos, marcas que aproveitando o embalo do mercado passaram a fazer uso da ecologia apenas como slogan publicitário, o que desmotiva e traz prejuízos no que tange a força que vem ganhando este movimento na moda.Universidade do Estado de Santa Catarina2014-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/510710.5965/1982615x07142014126ModaPalavra e-periódico; Vol. 7 No. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 135ModaPalavra e-periódico; Vol. 7 Núm. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 135 Modapalavra e-periódico; v. 7 n. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 1351982-615Xreponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/5107/3274Copyright (c) 2014 Naiane Cristina Salvi, Neide Köhler Schultehttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSalvi, Naiane CristinaSchulte, Neide 2023-03-07T13:57:53Zoai::article/5107Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-07T13:57:53ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
Equívocos da Sustentabilidade e o Caso de Marcas “Eco Fictícias”
title Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
spellingShingle Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
Salvi, Naiane Cristina
moda ecologica
moda sustentavel
marca
eco-fashion
sustainable fashion
branding
title_short Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
title_full Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
title_fullStr Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
title_full_unstemmed Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
title_sort Misconceptions of Sustainability and the Case of Brands “EcoFictitious”
author Salvi, Naiane Cristina
author_facet Salvi, Naiane Cristina
Schulte, Neide
author_role author
author2 Schulte, Neide
author2_role author
dc.contributor.author.fl_str_mv Salvi, Naiane Cristina
Schulte, Neide
dc.subject.por.fl_str_mv moda ecologica
moda sustentavel
marca
eco-fashion
sustainable fashion
branding
topic moda ecologica
moda sustentavel
marca
eco-fashion
sustainable fashion
branding
description The ecologic fashion and sustainable fashion are two currents resulting from the joining of fashion and ecology, and work toward solutions to make the fashion industry less aggressive to the environment. The growing number of fans of both actions provided a setting for the emergence of new markets, in particular, organic materials, sustainable techniques, reuse and materials recycling. Moreover, had caused a phenomenon of worried consumption with the future, however, lay about basic fundamentals and concepts of eco-fashion, which gave rise to numerous "popular beliefs" about the subject, theories based on social perceptions, or media, without scientific evidence. As a result, there were liars products, brands leveraging the momentum of the market started taking the outdoors just as an advertising slogan, which discourages and harms regarding the strength that comes from winning this movement in fashion.
publishDate 2014
dc.date.none.fl_str_mv 2014-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/5107
10.5965/1982615x07142014126
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/5107
identifier_str_mv 10.5965/1982615x07142014126
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/5107/3274
dc.rights.driver.fl_str_mv Copyright (c) 2014 Naiane Cristina Salvi, Neide Köhler Schulte
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Naiane Cristina Salvi, Neide Köhler Schulte
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 7 No. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 135
ModaPalavra e-periódico; Vol. 7 Núm. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 135
Modapalavra e-periódico; v. 7 n. 14 (2014): Dossiê História da Moda: Ir Além da Descrição; 126 - 135
1982-615X
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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