Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations

Detalhes bibliográficos
Autor(a) principal: Knoll, Graziela Frainer
Data de Publicação: 2020
Outros Autores: Pires, Vera Lúcia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Linguagem em Foco (Online)
Texto Completo: https://revistas.uece.br/index.php/linguagememfoco/article/view/2938
Resumo: The aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify).
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spelling Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity RelationsMultimodalidade e Representações Sociodiscursivas no Audiovisual “Seleção Feminina É #CoisaNossa”: Intersubjetividade e Relações IdentitáriasDialogismoMultimodalidadeDiscursoMídiaDialogismMultimodalityDiscourseMediaThe aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify).O objetivo deste trabalho é compreender representações identitárias por meio da multimodalidade da linguagem e das relações intersubjetivas em um audiovisual publicitário. A pesquisa conta com o aporte da perspectiva discursivo-dialógica de M. Bakhtin e seu Círculo, que reconhece a linguagem como elemento crucial para a construção de sentidos e de identidades, e também as categorias de análise da Gramática do Design Visual (KRESS; van LEEUWEN, 2006) que  se articulam para o estudo das imagens. A interação de sujeitos situados em contextos sociais específicos constrói práticas discursivas inseridas nas atividades sociais, fazendo com que as relações que se estabelecem entre essas atividades e práticas possam ser analisadas nas dimensões de uso e recepção em diferentes esferas sociais. Como os gêneros discursivos evidenciam determinadas práticas socioculturais e índices ideológicos e axiológicos, assim as relações sociais se estabelecem, atribuindo certas representações que identificam as pessoas (ou com as quais as pessoas se identificam).EdUECE2020-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uece.br/index.php/linguagememfoco/article/view/293810.46230/2674-8266-11-2938Revista Linguagem em Foco; Vol. 11 No. 1 (2019): Número Atemático; 71-82Revista Linguagem em Foco; v. 11 n. 1 (2019): Número Atemático; 71-822674-82662176-7955reponame:Revista Linguagem em Foco (Online)instname:Universidade Estadual do Ceará (UECE)instacron:UECEporhttps://revistas.uece.br/index.php/linguagememfoco/article/view/2938/2496Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pireshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKnoll, Graziela FrainerPires, Vera Lúcia2021-03-23T17:44:58Zoai:ojs.revistas.uece.br:article/2938Revistahttps://revistas.uece.br/index.php/linguagememfocoPUBhttps://revistas.uece.br/index.php/linguagememfoco/oailinguagememfoco@uece.br||2674-82662176-7955opendoar:2021-03-23T17:44:58Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)false
dc.title.none.fl_str_mv Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
Multimodalidade e Representações Sociodiscursivas no Audiovisual “Seleção Feminina É #CoisaNossa”: Intersubjetividade e Relações Identitárias
title Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
spellingShingle Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
Knoll, Graziela Frainer
Dialogismo
Multimodalidade
Discurso
Mídia
Dialogism
Multimodality
Discourse
Media
title_short Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
title_full Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
title_fullStr Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
title_full_unstemmed Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
title_sort Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
author Knoll, Graziela Frainer
author_facet Knoll, Graziela Frainer
Pires, Vera Lúcia
author_role author
author2 Pires, Vera Lúcia
author2_role author
dc.contributor.author.fl_str_mv Knoll, Graziela Frainer
Pires, Vera Lúcia
dc.subject.por.fl_str_mv Dialogismo
Multimodalidade
Discurso
Mídia
Dialogism
Multimodality
Discourse
Media
topic Dialogismo
Multimodalidade
Discurso
Mídia
Dialogism
Multimodality
Discourse
Media
description The aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify).
publishDate 2020
dc.date.none.fl_str_mv 2020-03-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.uece.br/index.php/linguagememfoco/article/view/2938
10.46230/2674-8266-11-2938
url https://revistas.uece.br/index.php/linguagememfoco/article/view/2938
identifier_str_mv 10.46230/2674-8266-11-2938
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.uece.br/index.php/linguagememfoco/article/view/2938/2496
dc.rights.driver.fl_str_mv Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pires
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pires
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUECE
publisher.none.fl_str_mv EdUECE
dc.source.none.fl_str_mv Revista Linguagem em Foco; Vol. 11 No. 1 (2019): Número Atemático; 71-82
Revista Linguagem em Foco; v. 11 n. 1 (2019): Número Atemático; 71-82
2674-8266
2176-7955
reponame:Revista Linguagem em Foco (Online)
instname:Universidade Estadual do Ceará (UECE)
instacron:UECE
instname_str Universidade Estadual do Ceará (UECE)
instacron_str UECE
institution UECE
reponame_str Revista Linguagem em Foco (Online)
collection Revista Linguagem em Foco (Online)
repository.name.fl_str_mv Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)
repository.mail.fl_str_mv linguagememfoco@uece.br||
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