Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Linguagem em Foco (Online) |
Texto Completo: | https://revistas.uece.br/index.php/linguagememfoco/article/view/2938 |
Resumo: | The aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify). |
id |
UECE-3_55b961a25a9cb289443ab64165cf91aa |
---|---|
oai_identifier_str |
oai:ojs.revistas.uece.br:article/2938 |
network_acronym_str |
UECE-3 |
network_name_str |
Revista Linguagem em Foco (Online) |
repository_id_str |
|
spelling |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity RelationsMultimodalidade e Representações Sociodiscursivas no Audiovisual “Seleção Feminina É #CoisaNossa”: Intersubjetividade e Relações IdentitáriasDialogismoMultimodalidadeDiscursoMídiaDialogismMultimodalityDiscourseMediaThe aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify).O objetivo deste trabalho é compreender representações identitárias por meio da multimodalidade da linguagem e das relações intersubjetivas em um audiovisual publicitário. A pesquisa conta com o aporte da perspectiva discursivo-dialógica de M. Bakhtin e seu Círculo, que reconhece a linguagem como elemento crucial para a construção de sentidos e de identidades, e também as categorias de análise da Gramática do Design Visual (KRESS; van LEEUWEN, 2006) que se articulam para o estudo das imagens. A interação de sujeitos situados em contextos sociais específicos constrói práticas discursivas inseridas nas atividades sociais, fazendo com que as relações que se estabelecem entre essas atividades e práticas possam ser analisadas nas dimensões de uso e recepção em diferentes esferas sociais. Como os gêneros discursivos evidenciam determinadas práticas socioculturais e índices ideológicos e axiológicos, assim as relações sociais se estabelecem, atribuindo certas representações que identificam as pessoas (ou com as quais as pessoas se identificam).EdUECE2020-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uece.br/index.php/linguagememfoco/article/view/293810.46230/2674-8266-11-2938Revista Linguagem em Foco; Vol. 11 No. 1 (2019): Número Atemático; 71-82Revista Linguagem em Foco; v. 11 n. 1 (2019): Número Atemático; 71-822674-82662176-7955reponame:Revista Linguagem em Foco (Online)instname:Universidade Estadual do Ceará (UECE)instacron:UECEporhttps://revistas.uece.br/index.php/linguagememfoco/article/view/2938/2496Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pireshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKnoll, Graziela FrainerPires, Vera Lúcia2021-03-23T17:44:58Zoai:ojs.revistas.uece.br:article/2938Revistahttps://revistas.uece.br/index.php/linguagememfocoPUBhttps://revistas.uece.br/index.php/linguagememfoco/oailinguagememfoco@uece.br||2674-82662176-7955opendoar:2021-03-23T17:44:58Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)false |
dc.title.none.fl_str_mv |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations Multimodalidade e Representações Sociodiscursivas no Audiovisual “Seleção Feminina É #CoisaNossa”: Intersubjetividade e Relações Identitárias |
title |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
spellingShingle |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations Knoll, Graziela Frainer Dialogismo Multimodalidade Discurso Mídia Dialogism Multimodality Discourse Media |
title_short |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
title_full |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
title_fullStr |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
title_full_unstemmed |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
title_sort |
Multimodality and Sociodiscursive Representations in the Audiovisual “Female Team is #Coisanossa”: Intersubjectivity and Identity Relations |
author |
Knoll, Graziela Frainer |
author_facet |
Knoll, Graziela Frainer Pires, Vera Lúcia |
author_role |
author |
author2 |
Pires, Vera Lúcia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Knoll, Graziela Frainer Pires, Vera Lúcia |
dc.subject.por.fl_str_mv |
Dialogismo Multimodalidade Discurso Mídia Dialogism Multimodality Discourse Media |
topic |
Dialogismo Multimodalidade Discurso Mídia Dialogism Multimodality Discourse Media |
description |
The aim of this paper is to understand identity representations through the multimodality of language and the intersubjective relations in an audiovisual advertising. The research relies on the discursive-dialogical perspective of M. Bakhtin and his Circle, which recognizes language as a crucial element for the construction of meanings and identities, as well categories of analysis of the Visual Design Grammar. (KRESS; van LEEUWEN, 2006) are used for the study of images. The interaction of subjects situated in specific social contexts builds discursive practices inserted in social activities, so that the relationships established between these activities and practices can be analyzed in the dimensions of use and reception in different social spheres. As genres highlight certain sociocultural practices and ideological and axiological indices, so social relations are established, attributing certain representations that identify people (or with whom people identify). |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/2938 10.46230/2674-8266-11-2938 |
url |
https://revistas.uece.br/index.php/linguagememfoco/article/view/2938 |
identifier_str_mv |
10.46230/2674-8266-11-2938 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/2938/2496 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pires https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Graziela Frainer Knoll, Vera Lúcia Pires https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
EdUECE |
publisher.none.fl_str_mv |
EdUECE |
dc.source.none.fl_str_mv |
Revista Linguagem em Foco; Vol. 11 No. 1 (2019): Número Atemático; 71-82 Revista Linguagem em Foco; v. 11 n. 1 (2019): Número Atemático; 71-82 2674-8266 2176-7955 reponame:Revista Linguagem em Foco (Online) instname:Universidade Estadual do Ceará (UECE) instacron:UECE |
instname_str |
Universidade Estadual do Ceará (UECE) |
instacron_str |
UECE |
institution |
UECE |
reponame_str |
Revista Linguagem em Foco (Online) |
collection |
Revista Linguagem em Foco (Online) |
repository.name.fl_str_mv |
Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE) |
repository.mail.fl_str_mv |
linguagememfoco@uece.br|| |
_version_ |
1797068888205164544 |