The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista Linguagem em Foco (Online) |
Texto Completo: | https://revistas.uece.br/index.php/linguagememfoco/article/view/3983 |
Resumo: | Drawing on insights from a social semiotic perspective as proposed by Halliday (1985), and its adaptation to the grammar of visual design (KRESS; VAN LEEUWEN, 2006), and spatial discourse analysis (RAVELLI, 2000, RAVELLI; HEBERLE, 2016), this article aims to analyze semiotic resources used in EPCOT’s World Showcase, Disney World, Florida, USA, specifically, the eleven thematic pavilions in the attraction. The analysis considered the three metafunctions, adapted from Halliday (1985) to investigate images (KRESS; VAN LEEUWEN, 2006) as well as physical spaces (RAVELLI, 2000). Results show that the representation relies mainly on the reproduction of semiotic resources that are popular in each country in the Showcase, such as monuments, architectural styles and symbols that enable the guests to immerse in the country's culture. The immersion also happens through the consumption in shops with local products and restaurants with local foods, as well as the interaction with local cast members. The composition analysis showed a common pattern regarding the placement of items that are more approachable and real in the lower part, while items that symbolize idealization and fantasy are usually placed in the upper part of the spaces. Overall, despite the concern to portray the countries with authenticity, it can be seen that they are represented in an idealistic and fanciful way which follows the ideology of Disney’s theme parks of providing an environment of perfection and fantasy to the guests. |
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The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World ShowcaseO Lugar Mais Feliz da Terra: Uma Análise do Discurso Espacial do Epcot World Showcase da Disney WorldAnálise do Discurso EspacialDisney World ShowcaseMultimodalidadeSpatial Discourse AnalysisDisney World ShowcaseMultimodalityDrawing on insights from a social semiotic perspective as proposed by Halliday (1985), and its adaptation to the grammar of visual design (KRESS; VAN LEEUWEN, 2006), and spatial discourse analysis (RAVELLI, 2000, RAVELLI; HEBERLE, 2016), this article aims to analyze semiotic resources used in EPCOT’s World Showcase, Disney World, Florida, USA, specifically, the eleven thematic pavilions in the attraction. The analysis considered the three metafunctions, adapted from Halliday (1985) to investigate images (KRESS; VAN LEEUWEN, 2006) as well as physical spaces (RAVELLI, 2000). Results show that the representation relies mainly on the reproduction of semiotic resources that are popular in each country in the Showcase, such as monuments, architectural styles and symbols that enable the guests to immerse in the country's culture. The immersion also happens through the consumption in shops with local products and restaurants with local foods, as well as the interaction with local cast members. The composition analysis showed a common pattern regarding the placement of items that are more approachable and real in the lower part, while items that symbolize idealization and fantasy are usually placed in the upper part of the spaces. Overall, despite the concern to portray the countries with authenticity, it can be seen that they are represented in an idealistic and fanciful way which follows the ideology of Disney’s theme parks of providing an environment of perfection and fantasy to the guests.A partir de insights da perspectiva sociossemiótica conforme proposta por Halliday (1985), e sua adaptação para a gramática do design visual de Kress e van Leeuwen (2006) e da análise do discurso espacial (RAVELLI, 2000, RAVELLI; HEBERLE, 2016), este artigo visa analisar os recursos semióticos usados na atração The World Showcase, do parque temático EPCOT, na Flórida, especificamente, os onze pavilhões da atração. A análise considerou as três metafunções, adaptadas de Halliday (1985) para se investigar imagens (KRESS; VAN LEEUWEN, 2006) e também espaços físicos, entendidos como textos, conforme Ravelli (2000): os significados representacionais, interativos e composicionais. Os resultados demonstram que a representação se dá principalmente pela reprodução de recursos semióticos que são populares em cada país retratado, tais como monumentos, estilo arquitetônico e símbolos que permitem aos visitantes imergir na cultura do país. A imersão também ocorre através do consumo de produtos em lojas e em restaurantes com comidas locais, além da interação com os funcionários do parque. A análise da composição evidenciou um padrão comum em relação à localização de itens que são mais acessíveis e reais na parte inferior, enquanto itens que simbolizam idealização e fantasia ocupam normalmente a parte superior dos espaços. Em termos gerais, apesar da preocupação em retratar os países com autenticidade, pode-se observar que eles são representados de uma maneira idealizada e fantasiosa, em consonância com a filosofia dos parques temáticos da Disney em prover um espaço de perfeição e fantasia para os visitantes.EdUECE2021-01-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziphttps://revistas.uece.br/index.php/linguagememfoco/article/view/398310.46230/2674-8266-12-3983Revista Linguagem em Foco; Vol. 12 No. 3 (2020): Número atemático; 405-426Revista Linguagem em Foco; v. 12 n. 3 (2020): Número atemático; 405-4262674-82662176-7955reponame:Revista Linguagem em Foco (Online)instname:Universidade Estadual do Ceará (UECE)instacron:UECEenghttps://revistas.uece.br/index.php/linguagememfoco/article/view/3983/3853https://revistas.uece.br/index.php/linguagememfoco/article/view/3983/3854Copyright (c) 2021 Viviane Maria Heberle, Felipe Antonio de Souza, Luiza Horbach Dodlhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHeberle, Viviane Mariade Souza, Felipe AntonioDodl, Luiza Horbach2021-12-30T15:02:40Zoai:ojs.revistas.uece.br:article/3983Revistahttps://revistas.uece.br/index.php/linguagememfocoPUBhttps://revistas.uece.br/index.php/linguagememfoco/oailinguagememfoco@uece.br||2674-82662176-7955opendoar:2021-12-30T15:02:40Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)false |
dc.title.none.fl_str_mv |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase O Lugar Mais Feliz da Terra: Uma Análise do Discurso Espacial do Epcot World Showcase da Disney World |
title |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
spellingShingle |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase Heberle, Viviane Maria Análise do Discurso Espacial Disney World Showcase Multimodalidade Spatial Discourse Analysis Disney World Showcase Multimodality |
title_short |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
title_full |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
title_fullStr |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
title_full_unstemmed |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
title_sort |
The Happiest Place on Earth: A Spatial Discourse Analysis of Disney's Epcot World Showcase |
author |
Heberle, Viviane Maria |
author_facet |
Heberle, Viviane Maria de Souza, Felipe Antonio Dodl, Luiza Horbach |
author_role |
author |
author2 |
de Souza, Felipe Antonio Dodl, Luiza Horbach |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Heberle, Viviane Maria de Souza, Felipe Antonio Dodl, Luiza Horbach |
dc.subject.por.fl_str_mv |
Análise do Discurso Espacial Disney World Showcase Multimodalidade Spatial Discourse Analysis Disney World Showcase Multimodality |
topic |
Análise do Discurso Espacial Disney World Showcase Multimodalidade Spatial Discourse Analysis Disney World Showcase Multimodality |
description |
Drawing on insights from a social semiotic perspective as proposed by Halliday (1985), and its adaptation to the grammar of visual design (KRESS; VAN LEEUWEN, 2006), and spatial discourse analysis (RAVELLI, 2000, RAVELLI; HEBERLE, 2016), this article aims to analyze semiotic resources used in EPCOT’s World Showcase, Disney World, Florida, USA, specifically, the eleven thematic pavilions in the attraction. The analysis considered the three metafunctions, adapted from Halliday (1985) to investigate images (KRESS; VAN LEEUWEN, 2006) as well as physical spaces (RAVELLI, 2000). Results show that the representation relies mainly on the reproduction of semiotic resources that are popular in each country in the Showcase, such as monuments, architectural styles and symbols that enable the guests to immerse in the country's culture. The immersion also happens through the consumption in shops with local products and restaurants with local foods, as well as the interaction with local cast members. The composition analysis showed a common pattern regarding the placement of items that are more approachable and real in the lower part, while items that symbolize idealization and fantasy are usually placed in the upper part of the spaces. Overall, despite the concern to portray the countries with authenticity, it can be seen that they are represented in an idealistic and fanciful way which follows the ideology of Disney’s theme parks of providing an environment of perfection and fantasy to the guests. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/3983 10.46230/2674-8266-12-3983 |
url |
https://revistas.uece.br/index.php/linguagememfoco/article/view/3983 |
identifier_str_mv |
10.46230/2674-8266-12-3983 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/3983/3853 https://revistas.uece.br/index.php/linguagememfoco/article/view/3983/3854 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Viviane Maria Heberle, Felipe Antonio de Souza, Luiza Horbach Dodl https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Viviane Maria Heberle, Felipe Antonio de Souza, Luiza Horbach Dodl https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/epub+zip |
dc.publisher.none.fl_str_mv |
EdUECE |
publisher.none.fl_str_mv |
EdUECE |
dc.source.none.fl_str_mv |
Revista Linguagem em Foco; Vol. 12 No. 3 (2020): Número atemático; 405-426 Revista Linguagem em Foco; v. 12 n. 3 (2020): Número atemático; 405-426 2674-8266 2176-7955 reponame:Revista Linguagem em Foco (Online) instname:Universidade Estadual do Ceará (UECE) instacron:UECE |
instname_str |
Universidade Estadual do Ceará (UECE) |
instacron_str |
UECE |
institution |
UECE |
reponame_str |
Revista Linguagem em Foco (Online) |
collection |
Revista Linguagem em Foco (Online) |
repository.name.fl_str_mv |
Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE) |
repository.mail.fl_str_mv |
linguagememfoco@uece.br|| |
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1797068887019225088 |