Creativity stimulation culture as means for innovative processes

Detalhes bibliográficos
Autor(a) principal: Silva, Giorgio Gilwan da
Data de Publicação: 2017
Outros Autores: Petrelli, Marco Aurélio, Fialho, Francisco Antônio Pereira, Gonçalves, Marília Matos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/26747
Resumo: Creativity is a human trait and a key factor to organizational competitiveness, especially in the face of constant changes in the business environment. It is necessary for corporations to create environments that encourage creativity so that ideas can be transformed into innovation. However, there are many barriers to the creative process – the organizational culture, for example. This study main objective is to verify the characteristics of creativity stimulation as an innovative process tool for products development in companies. This research is qualitative, exploratory as per the objectives, and descriptive – with two case reports. Results indicate a link between organizational culture of creativity stimulation and the development of innovative products, processes or services. It was found that one of the major challenges faced by corporations is finding ways to eliminate barriers in order to promote the expression of creativity among its coworkers.
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spelling Creativity stimulation culture as means for innovative processesCultura de estímulo à criatividade como instrumentos de processos inovadoresCreativityInnovationOrganizational cultureCriatividadeInovaçãoCultura organizacionalCreativity is a human trait and a key factor to organizational competitiveness, especially in the face of constant changes in the business environment. It is necessary for corporations to create environments that encourage creativity so that ideas can be transformed into innovation. However, there are many barriers to the creative process – the organizational culture, for example. This study main objective is to verify the characteristics of creativity stimulation as an innovative process tool for products development in companies. This research is qualitative, exploratory as per the objectives, and descriptive – with two case reports. Results indicate a link between organizational culture of creativity stimulation and the development of innovative products, processes or services. It was found that one of the major challenges faced by corporations is finding ways to eliminate barriers in order to promote the expression of creativity among its coworkers.A criatividade é um componente humano e peça fundamental para a competitividade organizacional, sobretudo nestes tempos de mudança constante no ambiente de negócios. Por isso, é necessário que as organizações criem ambientes que estimulem a criatividade de modo às ideias de seus membros possam ser transformadas em inovação. No entanto, existem muitas barreiras para dificultam o processo criativo, como por exemplo, a própria cultura organizacional. Assim, o objetivo deste estudo é verificar as características da cultura de estímulo a criatividades como instrumentos de processos inovadores nas empresas de desenvolvimento de produto. Classifica-se a presente pesquisa, quanto à sua forma em qualitativa, quanto aos objetivos, pesquisa exploratória e descritiva com apresentação de dois casos. Os resultados obtidos indicaram que existe uma relação entre a cultura organizacional de estimulo a criatividade e ao desenvolvimento de produtos, processos ou serviços inovadores. Constatou-se que um dos grandes desafios apresentados às organizações é encontrar meios de eliminar barreiras, estimulando a expressão da criatividade entre seus membros.Universidade Estadual de Londrina2017-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/2674710.5433/2236-2207.2017v8n2p51Projetica; v. 8 n. 2 (2017); 51-662236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/26747/22671Copyright (c) 2017 Projeticainfo:eu-repo/semantics/openAccessSilva, Giorgio Gilwan daPetrelli, Marco AurélioFialho, Francisco Antônio PereiraGonçalves, Marília Matos2021-10-27T13:39:49Zoai:ojs.pkp.sfu.ca:article/26747Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-27T13:39:49Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Creativity stimulation culture as means for innovative processes
Cultura de estímulo à criatividade como instrumentos de processos inovadores
title Creativity stimulation culture as means for innovative processes
spellingShingle Creativity stimulation culture as means for innovative processes
Silva, Giorgio Gilwan da
Creativity
Innovation
Organizational culture
Criatividade
Inovação
Cultura organizacional
title_short Creativity stimulation culture as means for innovative processes
title_full Creativity stimulation culture as means for innovative processes
title_fullStr Creativity stimulation culture as means for innovative processes
title_full_unstemmed Creativity stimulation culture as means for innovative processes
title_sort Creativity stimulation culture as means for innovative processes
author Silva, Giorgio Gilwan da
author_facet Silva, Giorgio Gilwan da
Petrelli, Marco Aurélio
Fialho, Francisco Antônio Pereira
Gonçalves, Marília Matos
author_role author
author2 Petrelli, Marco Aurélio
Fialho, Francisco Antônio Pereira
Gonçalves, Marília Matos
author2_role author
author
author
dc.contributor.author.fl_str_mv Silva, Giorgio Gilwan da
Petrelli, Marco Aurélio
Fialho, Francisco Antônio Pereira
Gonçalves, Marília Matos
dc.subject.por.fl_str_mv Creativity
Innovation
Organizational culture
Criatividade
Inovação
Cultura organizacional
topic Creativity
Innovation
Organizational culture
Criatividade
Inovação
Cultura organizacional
description Creativity is a human trait and a key factor to organizational competitiveness, especially in the face of constant changes in the business environment. It is necessary for corporations to create environments that encourage creativity so that ideas can be transformed into innovation. However, there are many barriers to the creative process – the organizational culture, for example. This study main objective is to verify the characteristics of creativity stimulation as an innovative process tool for products development in companies. This research is qualitative, exploratory as per the objectives, and descriptive – with two case reports. Results indicate a link between organizational culture of creativity stimulation and the development of innovative products, processes or services. It was found that one of the major challenges faced by corporations is finding ways to eliminate barriers in order to promote the expression of creativity among its coworkers.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/26747
10.5433/2236-2207.2017v8n2p51
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/26747
identifier_str_mv 10.5433/2236-2207.2017v8n2p51
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/26747/22671
dc.rights.driver.fl_str_mv Copyright (c) 2017 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 8 n. 2 (2017); 51-66
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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