Creativity as means of development for fashion innovative products

• Autor(a) principal: Puls, Lourdes Maria
• Data de Publicação: 2015
• Outros Autores: Rosa, Lucas da, Beirão Filho, José Alfredo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Projética Revista Científica de Design
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23316
• topic: Creativity; Innovation; Clothing Fashion; Criatividade; Inovação; Design de Moda

Creativity and innovation are a constant in the fast-paced world of creation and production of clothing. These basic elements need to be deeply attached to sustain the good performance of any organization. However, the requirement to continuously create collections of clothing, with innovative pieces, has been a great challenge and generated a lot of tension for some professionals and students working in the area. As a result, the University of the State of Santa Catarina-UDESC, has been developed research project whose goal is to strengthen the curricula of design disciplines, the Bachelor Course in Fashion Design, linking them with the skills and abilities They prepare the professional breeding area for the product development of innovative fashion clothing. This study presents the partial results of the research, both as regards the construction of theoretical framework, based on the information and contributions of professional literature on creativity and how it is understood in the field of fashion, as the survey of the primary sources, to be used in the first stage of field research on the 50s of the twentieth century. To achieve the proposed goal, it was used as a research method qualitative research, exploratory and descriptive and participant observation.