Stimulation of Culture to Creativity How Process Instruments Innovative

Detalhes bibliográficos
Autor(a) principal: Silva, Giorgio Gilwan da
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23365
Resumo: Creativity is a human characteristic and a core aspect for corporative competitiveness, especially in business environments that are frequently changing. Thus, corporations must create environments of creativity stimulation so that ideas can be transformed into innovation. However, many obstacles can make the creative process diffi cult, including the organizational culture itself. The objective of this study is to verify the characteristics of the culture of creativity stimulation as means for innovative processes in product development companies. The research is qualitative (as per its structure), and exploratory/descriptive (as per the objectives) – with two cases being presented. The results indicate a relationship between the organizational culture of creativity stimulation and the development of innovative products, processes, or services. Reports show one of the biggest challenges for companies is to fi nd means to overcome obstacles, thus stimulating the expression of creativity amongst employees
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spelling Stimulation of Culture to Creativity How Process Instruments InnovativeCultura de estímulo à criatividade como instrumentos de processos inovadoresCreativityInnovationOrganizational cultureDesignCriatividadeInovaçãoCreativity is a human characteristic and a core aspect for corporative competitiveness, especially in business environments that are frequently changing. Thus, corporations must create environments of creativity stimulation so that ideas can be transformed into innovation. However, many obstacles can make the creative process diffi cult, including the organizational culture itself. The objective of this study is to verify the characteristics of the culture of creativity stimulation as means for innovative processes in product development companies. The research is qualitative (as per its structure), and exploratory/descriptive (as per the objectives) – with two cases being presented. The results indicate a relationship between the organizational culture of creativity stimulation and the development of innovative products, processes, or services. Reports show one of the biggest challenges for companies is to fi nd means to overcome obstacles, thus stimulating the expression of creativity amongst employeesA criatividade é um componente humano e peça fundamental para a competitividade organizacional, sobretudo nestes tempos de mudança constante no ambiente de negócios. Por isso, é necessário que as organizações criem ambientes que estimulem a criatividade de modo às ideias de seus membros possam ser transformadas em inovação. No entanto, existem muitas barreiras para dificultam o processo criativo, como por exemplo, a própria cultura organizacional. Assim, o objetivo deste estudo é verificar as características da cultura de estímulo a criatividades como instrumentos de processos inovadores nas empresas de desenvolvimento de produto. Classifica-se a presente pesquisa, quanto à sua forma em qualitativa, quanto aos objetivos, pesquisa exploratória e descritiva com apresentação de dois casos. Os resultados obtidos indicaram que existe uma relação entre a cultura organizacional de estimulo a criatividade e ao desenvolvimento de produtos, processos ou serviços inovadores. Constatou-se que um dos grandes desafios apresentados às organizações é encontrar meios de eliminar barreiras, estimulando a expressão da criatividade entre seus membros.Universidade Estadual de Londrina2016-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/2336510.5433/2236-2207.2016v7n1p09Projetica; v. 7 n. 1 (2016); 09-252236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23365/20659Copyright (c) 2016 Projeticainfo:eu-repo/semantics/openAccessSilva, Giorgio Gilwan da2021-10-29T12:39:03Zoai:ojs.pkp.sfu.ca:article/23365Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-29T12:39:03Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Stimulation of Culture to Creativity How Process Instruments Innovative
Cultura de estímulo à criatividade como instrumentos de processos inovadores
title Stimulation of Culture to Creativity How Process Instruments Innovative
spellingShingle Stimulation of Culture to Creativity How Process Instruments Innovative
Silva, Giorgio Gilwan da
Creativity
Innovation
Organizational culture
Design
Criatividade
Inovação
title_short Stimulation of Culture to Creativity How Process Instruments Innovative
title_full Stimulation of Culture to Creativity How Process Instruments Innovative
title_fullStr Stimulation of Culture to Creativity How Process Instruments Innovative
title_full_unstemmed Stimulation of Culture to Creativity How Process Instruments Innovative
title_sort Stimulation of Culture to Creativity How Process Instruments Innovative
author Silva, Giorgio Gilwan da
author_facet Silva, Giorgio Gilwan da
author_role author
dc.contributor.author.fl_str_mv Silva, Giorgio Gilwan da
dc.subject.por.fl_str_mv Creativity
Innovation
Organizational culture
Design
Criatividade
Inovação
topic Creativity
Innovation
Organizational culture
Design
Criatividade
Inovação
description Creativity is a human characteristic and a core aspect for corporative competitiveness, especially in business environments that are frequently changing. Thus, corporations must create environments of creativity stimulation so that ideas can be transformed into innovation. However, many obstacles can make the creative process diffi cult, including the organizational culture itself. The objective of this study is to verify the characteristics of the culture of creativity stimulation as means for innovative processes in product development companies. The research is qualitative (as per its structure), and exploratory/descriptive (as per the objectives) – with two cases being presented. The results indicate a relationship between the organizational culture of creativity stimulation and the development of innovative products, processes, or services. Reports show one of the biggest challenges for companies is to fi nd means to overcome obstacles, thus stimulating the expression of creativity amongst employees
publishDate 2016
dc.date.none.fl_str_mv 2016-06-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23365
10.5433/2236-2207.2016v7n1p09
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23365
identifier_str_mv 10.5433/2236-2207.2016v7n1p09
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23365/20659
dc.rights.driver.fl_str_mv Copyright (c) 2016 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 7 n. 1 (2016); 09-25
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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