Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand

Detalhes bibliográficos
Autor(a) principal: Martins, Carla Siqueira
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12282
Resumo: More and more companies are realizing the strategic importance of marketing in their business and seeking actions that enhance branding. One important way to brand strategy work is the point of sale (POS). This article demonstrates through a case study, the results of the implementation of a strategic and coherent image differentiation and planned at the point of sale of a group of fashion Paraná.
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spelling Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brandEstratégia de diferenciação no PDV e o impacto na percepção do cliente com as marcas de um Grupo de moda do ParanáBrandingStrategy at the point of sale (POS)Sensory marketingvisual merchandisingBrandingestratégia no ponto de venda (PDV)marketingMore and more companies are realizing the strategic importance of marketing in their business and seeking actions that enhance branding. One important way to brand strategy work is the point of sale (POS). This article demonstrates through a case study, the results of the implementation of a strategic and coherent image differentiation and planned at the point of sale of a group of fashion Paraná.Cada vez mais empresas estão percebendo a relevância estratégica do marketing em seus negócios e buscando ações que incrementem o branding. Uma forma importante para trabalhar estratégias de marca é o ponto de venda (PDV). Esse artigo demonstra, por meio de um estudo de caso, os resultados da aplicação de uma ação estratégica de diferenciação e imagem coerente/ planejada no ponto de venda de um grupo de moda do Paraná. Universidade Estadual de Londrina2012-09-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1228210.5433/2236-2207.2012v3n1p96Projetica; v. 3 n. 1 (2012); 96-1092236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12282/11345Copyright (c) 2012 Projeticainfo:eu-repo/semantics/openAccessMartins, Carla Siqueira2021-12-20T18:18:11Zoai:ojs.pkp.sfu.ca:article/12282Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-12-20T18:18:11Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
Estratégia de diferenciação no PDV e o impacto na percepção do cliente com as marcas de um Grupo de moda do Paraná
title Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
spellingShingle Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
Martins, Carla Siqueira
Branding
Strategy at the point of sale (POS)
Sensory marketing
visual merchandising
Branding
estratégia no ponto de venda (PDV)
marketing
title_short Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
title_full Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
title_fullStr Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
title_full_unstemmed Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
title_sort Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand
author Martins, Carla Siqueira
author_facet Martins, Carla Siqueira
author_role author
dc.contributor.author.fl_str_mv Martins, Carla Siqueira
dc.subject.por.fl_str_mv Branding
Strategy at the point of sale (POS)
Sensory marketing
visual merchandising
Branding
estratégia no ponto de venda (PDV)
marketing
topic Branding
Strategy at the point of sale (POS)
Sensory marketing
visual merchandising
Branding
estratégia no ponto de venda (PDV)
marketing
description More and more companies are realizing the strategic importance of marketing in their business and seeking actions that enhance branding. One important way to brand strategy work is the point of sale (POS). This article demonstrates through a case study, the results of the implementation of a strategic and coherent image differentiation and planned at the point of sale of a group of fashion Paraná.
publishDate 2012
dc.date.none.fl_str_mv 2012-09-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12282
10.5433/2236-2207.2012v3n1p96
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12282
identifier_str_mv 10.5433/2236-2207.2012v3n1p96
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12282/11345
dc.rights.driver.fl_str_mv Copyright (c) 2012 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2012 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 3 n. 1 (2012); 96-109
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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