Theoretical models of communication and language applied to graphic design

• Autor(a) principal: Santos, Fátima Aparecida dos
• Data de Publicação: 2012
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Projética Revista Científica de Design
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784
• topic: Design; Modelos teóricos; Linguagens; Comunicação; Design; Modelos teóricos; Linguagens; Comunicação

The present paaer have a proposal to think the graphic design starting from the adaptation of the theoretical communication models elaborated by Roman Jakobson and Iuri Lotman. To the designer it fits to organize the message in such a way to be attractive, relevant and that the information is noticed by the user. The expressed proposal in this paper intends to recover and to position those relationships among message, languages, information and design, noticing as the message thought by the prism of the design can drive the glance. An approach is looked for between the proposed theories and the work of the designer with respect to construction of messages. The analysis is used proposed by Jakobson for leaning the syntactic organization of graphic works taking into account that the same is used of several languages. Leaving of the presupposition that language that doesn’t influence doesn’t exist or be influenced by the culture, the article is concluded relating the communication model generated starting from the studies of Jakobson with the poliglotismo of the culture proposed by Iuri Lotman.