Theoretical models of communication and language applied to graphic design
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Data de Publicação: | 2012 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Projética Revista Científica de Design |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784 |
Resumo: | The present paaer have a proposal to think the graphic design starting from the adaptation of the theoretical communication models elaborated by Roman Jakobson and Iuri Lotman. To the designer it fits to organize the message in such a way to be attractive, relevant and that the information is noticed by the user. The expressed proposal in this paper intends to recover and to position those relationships among message, languages, information and design, noticing as the message thought by the prism of the design can drive the glance. An approach is looked for between the proposed theories and the work of the designer with respect to construction of messages. The analysis is used proposed by Jakobson for leaning the syntactic organization of graphic works taking into account that the same is used of several languages. Leaving of the presupposition that language that doesn’t influence doesn’t exist or be influenced by the culture, the article is concluded relating the communication model generated starting from the studies of Jakobson with the poliglotismo of the culture proposed by Iuri Lotman. |
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Projética Revista Científica de Design |
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Theoretical models of communication and language applied to graphic designModelos teóricos da comunicação e da linguagem aplicados ao design gráficoDesignModelos teóricosLinguagensComunicaçãoDesignModelos teóricosLinguagensComunicaçãoThe present paaer have a proposal to think the graphic design starting from the adaptation of the theoretical communication models elaborated by Roman Jakobson and Iuri Lotman. To the designer it fits to organize the message in such a way to be attractive, relevant and that the information is noticed by the user. The expressed proposal in this paper intends to recover and to position those relationships among message, languages, information and design, noticing as the message thought by the prism of the design can drive the glance. An approach is looked for between the proposed theories and the work of the designer with respect to construction of messages. The analysis is used proposed by Jakobson for leaning the syntactic organization of graphic works taking into account that the same is used of several languages. Leaving of the presupposition that language that doesn’t influence doesn’t exist or be influenced by the culture, the article is concluded relating the communication model generated starting from the studies of Jakobson with the poliglotismo of the culture proposed by Iuri Lotman.O presente artigo traz uma proposta para pensar o design gráfico a partir da adequação dos modelos teóricos da comunicação elaborados pelo lingüísta Roman Jakobson e o semioticista Iuri Lotman. Ao designer cabe organizar a mensagem de tal forma que ela fique atrativa, relevante e que a informação seja percebida pelo usuário. Nossa proposta é recuperar e posicionar essas relações entre mensagem, linguagens, informação e design, percebendo como a mensagem pensada pelo prisma do design pode conduzir o olhar. Buscamos uma aproximação entre as teorias propostas e o trabalho do designer no que tange a construção de mensagens. Utilizamos a análise proposta por Jakobson para pensa a organização sintática de trabalhos gráficos levando em consideração que o mesmo utiliza-se de várias linguagens. Partindo do pressuposto de que não existe linguagem que não influencie ou seja influenciada pela cultura, concluímos o artigo relacionando o modelo comunicacional gerado com o poliglotismo da cultura propostos por Iuri Lotman.Universidade Estadual de Londrina2012-09-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1178410.5433/2236-2207.2012v3n1p220Projetica; v. 3 n. 1 (2012); 220-2302236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784/11324Copyright (c) 2012 Projeticahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSantos, Fátima Aparecida dos2023-01-13T19:28:08Zoai:ojs.pkp.sfu.ca:article/11784Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2023-01-13T19:28:08Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Theoretical models of communication and language applied to graphic design Modelos teóricos da comunicação e da linguagem aplicados ao design gráfico |
title |
Theoretical models of communication and language applied to graphic design |
spellingShingle |
Theoretical models of communication and language applied to graphic design Santos, Fátima Aparecida dos Design Modelos teóricos Linguagens Comunicação Design Modelos teóricos Linguagens Comunicação |
title_short |
Theoretical models of communication and language applied to graphic design |
title_full |
Theoretical models of communication and language applied to graphic design |
title_fullStr |
Theoretical models of communication and language applied to graphic design |
title_full_unstemmed |
Theoretical models of communication and language applied to graphic design |
title_sort |
Theoretical models of communication and language applied to graphic design |
author |
Santos, Fátima Aparecida dos |
author_facet |
Santos, Fátima Aparecida dos |
author_role |
author |
dc.contributor.author.fl_str_mv |
Santos, Fátima Aparecida dos |
dc.subject.por.fl_str_mv |
Design Modelos teóricos Linguagens Comunicação Design Modelos teóricos Linguagens Comunicação |
topic |
Design Modelos teóricos Linguagens Comunicação Design Modelos teóricos Linguagens Comunicação |
description |
The present paaer have a proposal to think the graphic design starting from the adaptation of the theoretical communication models elaborated by Roman Jakobson and Iuri Lotman. To the designer it fits to organize the message in such a way to be attractive, relevant and that the information is noticed by the user. The expressed proposal in this paper intends to recover and to position those relationships among message, languages, information and design, noticing as the message thought by the prism of the design can drive the glance. An approach is looked for between the proposed theories and the work of the designer with respect to construction of messages. The analysis is used proposed by Jakobson for leaning the syntactic organization of graphic works taking into account that the same is used of several languages. Leaving of the presupposition that language that doesn’t influence doesn’t exist or be influenced by the culture, the article is concluded relating the communication model generated starting from the studies of Jakobson with the poliglotismo of the culture proposed by Iuri Lotman. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-09-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784 10.5433/2236-2207.2012v3n1p220 |
url |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784 |
identifier_str_mv |
10.5433/2236-2207.2012v3n1p220 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/11784/11324 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2012 Projetica http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2012 Projetica http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Projetica; v. 3 n. 1 (2012); 220-230 2236-2207 reponame:Projética Revista Científica de Design instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Projética Revista Científica de Design |
collection |
Projética Revista Científica de Design |
repository.name.fl_str_mv |
Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||projetica@uel.br |
_version_ |
1799315450463518720 |