The influence of subjective aspects in buying lingerie

Detalhes bibliográficos
Autor(a) principal: Caldeira, Giseli Cristina
Data de Publicação: 2015
Outros Autores: Fornasier, Cleuza Bittencourt Ribas
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631
Resumo: This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption.
id UEL-10_8cb5732821096e08b187a6fdb578adbc
oai_identifier_str oai:ojs.pkp.sfu.ca:article/14631
network_acronym_str UEL-10
network_name_str Projética Revista Científica de Design
repository_id_str
spelling The influence of subjective aspects in buying lingerieA influência dos aspectos subjetivos na compra de lingerieSemioticsBehaviorConsumptionLingerieSemióticaComportamentoConsumoLingerieThis paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption.No artigo anunciado deseja discutir as ações de comportamento do consumidor na compra de lingerie. Será examinado como surge o processo de compra, quais as influências sofridas no contato com a imagem da marca, igualmente com a sua publicidade e com a relação do produto como forma de agir na pós-compra. Esta leitura anseia verificar novas formas de se pensar os fenômenos da comunicação para o consumo, em particular, das significações, quaisquer que sejam elas.Universidade Estadual de Londrina2015-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1463110.5433/2236-2207.2015v6n1p119Projetica; v. 6 n. 1 (2015); 119-1362236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631/17117Copyright (c) 2015 Projeticainfo:eu-repo/semantics/openAccessCaldeira, Giseli CristinaFornasier, Cleuza Bittencourt Ribas2021-11-12T11:42:32Zoai:ojs.pkp.sfu.ca:article/14631Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-11-12T11:42:32Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The influence of subjective aspects in buying lingerie
A influência dos aspectos subjetivos na compra de lingerie
title The influence of subjective aspects in buying lingerie
spellingShingle The influence of subjective aspects in buying lingerie
Caldeira, Giseli Cristina
Semiotics
Behavior
Consumption
Lingerie
Semiótica
Comportamento
Consumo
Lingerie
title_short The influence of subjective aspects in buying lingerie
title_full The influence of subjective aspects in buying lingerie
title_fullStr The influence of subjective aspects in buying lingerie
title_full_unstemmed The influence of subjective aspects in buying lingerie
title_sort The influence of subjective aspects in buying lingerie
author Caldeira, Giseli Cristina
author_facet Caldeira, Giseli Cristina
Fornasier, Cleuza Bittencourt Ribas
author_role author
author2 Fornasier, Cleuza Bittencourt Ribas
author2_role author
dc.contributor.author.fl_str_mv Caldeira, Giseli Cristina
Fornasier, Cleuza Bittencourt Ribas
dc.subject.por.fl_str_mv Semiotics
Behavior
Consumption
Lingerie
Semiótica
Comportamento
Consumo
Lingerie
topic Semiotics
Behavior
Consumption
Lingerie
Semiótica
Comportamento
Consumo
Lingerie
description This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption.
publishDate 2015
dc.date.none.fl_str_mv 2015-06-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631
10.5433/2236-2207.2015v6n1p119
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631
identifier_str_mv 10.5433/2236-2207.2015v6n1p119
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631/17117
dc.rights.driver.fl_str_mv Copyright (c) 2015 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 6 n. 1 (2015); 119-136
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
_version_ 1799315450511753216

Registros relacionados