The influence of subjective aspects in buying lingerie
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Projética Revista Científica de Design |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631 |
Resumo: | This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption. |
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The influence of subjective aspects in buying lingerieA influência dos aspectos subjetivos na compra de lingerieSemioticsBehaviorConsumptionLingerieSemióticaComportamentoConsumoLingerieThis paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption.No artigo anunciado deseja discutir as ações de comportamento do consumidor na compra de lingerie. Será examinado como surge o processo de compra, quais as influências sofridas no contato com a imagem da marca, igualmente com a sua publicidade e com a relação do produto como forma de agir na pós-compra. Esta leitura anseia verificar novas formas de se pensar os fenômenos da comunicação para o consumo, em particular, das significações, quaisquer que sejam elas.Universidade Estadual de Londrina2015-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1463110.5433/2236-2207.2015v6n1p119Projetica; v. 6 n. 1 (2015); 119-1362236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631/17117Copyright (c) 2015 Projeticainfo:eu-repo/semantics/openAccessCaldeira, Giseli CristinaFornasier, Cleuza Bittencourt Ribas2021-11-12T11:42:32Zoai:ojs.pkp.sfu.ca:article/14631Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-11-12T11:42:32Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
The influence of subjective aspects in buying lingerie A influência dos aspectos subjetivos na compra de lingerie |
title |
The influence of subjective aspects in buying lingerie |
spellingShingle |
The influence of subjective aspects in buying lingerie Caldeira, Giseli Cristina Semiotics Behavior Consumption Lingerie Semiótica Comportamento Consumo Lingerie |
title_short |
The influence of subjective aspects in buying lingerie |
title_full |
The influence of subjective aspects in buying lingerie |
title_fullStr |
The influence of subjective aspects in buying lingerie |
title_full_unstemmed |
The influence of subjective aspects in buying lingerie |
title_sort |
The influence of subjective aspects in buying lingerie |
author |
Caldeira, Giseli Cristina |
author_facet |
Caldeira, Giseli Cristina Fornasier, Cleuza Bittencourt Ribas |
author_role |
author |
author2 |
Fornasier, Cleuza Bittencourt Ribas |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Caldeira, Giseli Cristina Fornasier, Cleuza Bittencourt Ribas |
dc.subject.por.fl_str_mv |
Semiotics Behavior Consumption Lingerie Semiótica Comportamento Consumo Lingerie |
topic |
Semiotics Behavior Consumption Lingerie Semiótica Comportamento Consumo Lingerie |
description |
This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631 10.5433/2236-2207.2015v6n1p119 |
url |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631 |
identifier_str_mv |
10.5433/2236-2207.2015v6n1p119 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/14631/17117 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Projetica info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Projetica |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Projetica; v. 6 n. 1 (2015); 119-136 2236-2207 reponame:Projética Revista Científica de Design instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Projética Revista Científica de Design |
collection |
Projética Revista Científica de Design |
repository.name.fl_str_mv |
Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||projetica@uel.br |
_version_ |
1799315450511753216 |