LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET

Detalhes bibliográficos
Autor(a) principal: Leitão, Rômulo Guilherme
Data de Publicação: 2021
Outros Autores: Rosas, Lucas Barreto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista do Direito Público
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/37929
Resumo: This paper analyzes the peculiarities involving thelegal market and the regulation imposed by theBrazilian Bar Association (OAB) through theCode of Ethics and Discipline regarding theadvertising of legal services, seeking to analyzethe impacts suffered by legal services with respectto the right to information and thedemocratization of competition. Initially, theevolution of the legal market in Brazil isanalyzed, addressing business practices applicableto law firms. Subsequently, restrictionsestablished by the Code of Ethics and Disciplineof the Brazilian Bar Association are discussed,especially with regard to legal advertising and itsimpact on the legal market. Finally, afterpresenting the consequences of a limitation onpublicity, the problem of the impact of the right toinformation and the democratization ofcompetition in light of the Code of Ethics andDiscipline of the Brazilian Bar Association isdiscussed. To this end, this stidy utilizedbibliographical research with the consultation ofbooks, specialized publications, articles andelectronic sites.
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spelling LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKETA publicidade jurídica: código de ética da OAB como fator regulador do mercado jurídicoRight to information. Advertising. Code of Ethics and Discipline. RegulationDireito à informaçãoPublicidadeCódigo de Ética e DisciplinaRegulaçãoThis paper analyzes the peculiarities involving thelegal market and the regulation imposed by theBrazilian Bar Association (OAB) through theCode of Ethics and Discipline regarding theadvertising of legal services, seeking to analyzethe impacts suffered by legal services with respectto the right to information and thedemocratization of competition. Initially, theevolution of the legal market in Brazil isanalyzed, addressing business practices applicableto law firms. Subsequently, restrictionsestablished by the Code of Ethics and Disciplineof the Brazilian Bar Association are discussed,especially with regard to legal advertising and itsimpact on the legal market. Finally, afterpresenting the consequences of a limitation onpublicity, the problem of the impact of the right toinformation and the democratization ofcompetition in light of the Code of Ethics andDiscipline of the Brazilian Bar Association isdiscussed. To this end, this stidy utilizedbibliographical research with the consultation ofbooks, specialized publications, articles andelectronic sites.O trabalho analisa as peculiaridades que envolvem o mercado jurídico e a regulação imposta pela Ordem dos Advogados do Brasil (OAB) por intermédio do Código de Ética e Disciplina quanto à publicidade dos serviços jurídicos, buscando analisar os impactos sofridos pelos serviços jurídicos no que diz respeito ao direito à informação e à democratização da concorrência. Inicialmente, analisa-se a evolução do mercado jurídico no Brasil, abordando práticas empresariais aplicáveis aos escritórios de advocacia. Posteriormente, discorre-se sobre as restrições trazidas pelo Código de Ética e Disciplina da OAB, em especial no que se refere à publicidade jurídica e o seu impacto no mercado jurídico. Por fim, apresentados os desdobramentos de uma limitação da publicidade, debate-se a problemática do impacto do direito à informação e da democratização da concorrência diante do Código de Ética e Disciplina da OAB. Para tanto, empreendeu-se um estudo por meio de pesquisa bibliográfica, com a consulta de livros, publicações especializadas, artigos e sítios eletrônicos.Palavras-chave: Publicidade. Ética. Regulação.Universidade Estadual de Londrina2021-05-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/3792910.5433/1980-511X.2021v16n1p158Revista do Direito Público; v. 16 n. 1 (2021); 158-1701980-511Xreponame:Revista do Direito Públicoinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/37929/29595Copyright (c) 2021 Revista do Direito Públicohttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessLeitão, Rômulo GuilhermeRosas, Lucas Barreto2022-09-23T16:14:41Zoai:ojs.pkp.sfu.ca:article/37929Revistahttps://www.uel.br/revistas/uel/index.php/direitopubPUBhttps://www.uel.br/revistas/uel/index.php/direitopub/oai||rdpubuel@uel.br1980-511X1980-511Xopendoar:2022-09-23T16:14:41Revista do Direito Público - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
A publicidade jurídica: código de ética da OAB como fator regulador do mercado jurídico
title LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
spellingShingle LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
Leitão, Rômulo Guilherme
Right to information. Advertising. Code of Ethics and Discipline. Regulation
Direito à informação
Publicidade
Código de Ética e Disciplina
Regulação
title_short LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
title_full LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
title_fullStr LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
title_full_unstemmed LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
title_sort LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET
author Leitão, Rômulo Guilherme
author_facet Leitão, Rômulo Guilherme
Rosas, Lucas Barreto
author_role author
author2 Rosas, Lucas Barreto
author2_role author
dc.contributor.author.fl_str_mv Leitão, Rômulo Guilherme
Rosas, Lucas Barreto
dc.subject.por.fl_str_mv Right to information. Advertising. Code of Ethics and Discipline. Regulation
Direito à informação
Publicidade
Código de Ética e Disciplina
Regulação
topic Right to information. Advertising. Code of Ethics and Discipline. Regulation
Direito à informação
Publicidade
Código de Ética e Disciplina
Regulação
description This paper analyzes the peculiarities involving thelegal market and the regulation imposed by theBrazilian Bar Association (OAB) through theCode of Ethics and Discipline regarding theadvertising of legal services, seeking to analyzethe impacts suffered by legal services with respectto the right to information and thedemocratization of competition. Initially, theevolution of the legal market in Brazil isanalyzed, addressing business practices applicableto law firms. Subsequently, restrictionsestablished by the Code of Ethics and Disciplineof the Brazilian Bar Association are discussed,especially with regard to legal advertising and itsimpact on the legal market. Finally, afterpresenting the consequences of a limitation onpublicity, the problem of the impact of the right toinformation and the democratization ofcompetition in light of the Code of Ethics andDiscipline of the Brazilian Bar Association isdiscussed. To this end, this stidy utilizedbibliographical research with the consultation ofbooks, specialized publications, articles andelectronic sites.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
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dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/37929
10.5433/1980-511X.2021v16n1p158
url https://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/37929
identifier_str_mv 10.5433/1980-511X.2021v16n1p158
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/direitopub/article/view/37929/29595
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista do Direito Público
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista do Direito Público
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Revista do Direito Público; v. 16 n. 1 (2021); 158-170
1980-511X
reponame:Revista do Direito Público
instname:Universidade Estadual de Londrina (UEL)
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instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
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reponame_str Revista do Direito Público
collection Revista do Direito Público
repository.name.fl_str_mv Revista do Direito Público - Universidade Estadual de Londrina (UEL)
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