Business TV In Brazil: Characterization, conceptualization and production of meaning
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Discursos Fotográficos |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20672 |
Resumo: | Studies the characterization, conceptualization and recent historical recovery of Business TV in Brazil, aiming to understand this vehicle as a producer of meanings and an integral part of organizational communication, under the critical perspective of the paradigm of sensation proposed by the German philosopher Christoph Türcke. The reflections arising from the study point to the development of Business TV as result of an increasing demand for sensations in the context of hypercapitalism. At this stage, every organization turns into a potentially sender of audiovisual shocks, in order to capture the attention and emotionally mobilize its audience, that in the present case consists mainly by employees of large private companies. The research here carried out has an exploratory profile and was based on literature review, document analysis and interviews with major companies and audiovisual producers. |
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Business TV In Brazil: Characterization, conceptualization and production of meaningTV corporativa no Brasil: caracterização, conceituação e produção de sentidoTelevisionCommunication in organizationsMedia organizationsMass communicationSenses and sensationsTeses e Dissertações. Análise Televisiva. Cultura Organizacional. Sensação.Studies the characterization, conceptualization and recent historical recovery of Business TV in Brazil, aiming to understand this vehicle as a producer of meanings and an integral part of organizational communication, under the critical perspective of the paradigm of sensation proposed by the German philosopher Christoph Türcke. The reflections arising from the study point to the development of Business TV as result of an increasing demand for sensations in the context of hypercapitalism. At this stage, every organization turns into a potentially sender of audiovisual shocks, in order to capture the attention and emotionally mobilize its audience, that in the present case consists mainly by employees of large private companies. The research here carried out has an exploratory profile and was based on literature review, document analysis and interviews with major companies and audiovisual producers.Estuda a caracterização, conceituação e recuperação histórica recente da TV Corporativa no Brasil, com o objetivo de compreender o veículo enquanto produtor de sentidos e parte integrante da comunicação nas organizações, sob a perspectiva crítica do paradigma da sensação proposto pelo filósofo alemão Christoph Türcke. As reflexões resultantes do trabalho apontam para o desenvolvimento da TV Corporativa como fruto de uma escalada da demanda por sensações no contexto hipercapitalista. Neste estágio, cada organização se torna potencialmente uma emissora de choques audiovisuais a fim de capturar a atenção e mobilizar emocionalmente seu público, neste caso formado majoritariamente por funcionários de grandes empresas privadas. A pesquisa realizada tem caráter exploratório e serviuse de revisão bibliográfica, análise documental e entrevistas com grandes empresas e produtoras audiovisuais.Universidade Estadual de Londrina2014-12-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo não avaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/2067210.5433/1984-7939.2014v10n17p235Discursos Fotograficos; v. 10 n. 17 (2014); 235-2361984-79391808-5652reponame:Discursos Fotográficosinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20672/15735Schacht, Rakelly Calliariinfo:eu-repo/semantics/openAccess2017-08-24T18:01:49Zoai:ojs.pkp.sfu.ca:article/20672Revistahttps://www.uel.br/revistas/uel/index.php/discursosfotograficosPUBhttps://www.uel.br/revistas/uel/index.php/discursosfotograficos/oairevistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br10.5433/1984-79391984-79391808-5652opendoar:2017-08-24T18:01:49Discursos Fotográficos - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Business TV In Brazil: Characterization, conceptualization and production of meaning TV corporativa no Brasil: caracterização, conceituação e produção de sentido |
title |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
spellingShingle |
Business TV In Brazil: Characterization, conceptualization and production of meaning Schacht, Rakelly Calliari Television Communication in organizations Media organizations Mass communication Senses and sensations Teses e Dissertações. Análise Televisiva. Cultura Organizacional. Sensação. |
title_short |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
title_full |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
title_fullStr |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
title_full_unstemmed |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
title_sort |
Business TV In Brazil: Characterization, conceptualization and production of meaning |
author |
Schacht, Rakelly Calliari |
author_facet |
Schacht, Rakelly Calliari |
author_role |
author |
dc.contributor.author.fl_str_mv |
Schacht, Rakelly Calliari |
dc.subject.por.fl_str_mv |
Television Communication in organizations Media organizations Mass communication Senses and sensations Teses e Dissertações. Análise Televisiva. Cultura Organizacional. Sensação. |
topic |
Television Communication in organizations Media organizations Mass communication Senses and sensations Teses e Dissertações. Análise Televisiva. Cultura Organizacional. Sensação. |
description |
Studies the characterization, conceptualization and recent historical recovery of Business TV in Brazil, aiming to understand this vehicle as a producer of meanings and an integral part of organizational communication, under the critical perspective of the paradigm of sensation proposed by the German philosopher Christoph Türcke. The reflections arising from the study point to the development of Business TV as result of an increasing demand for sensations in the context of hypercapitalism. At this stage, every organization turns into a potentially sender of audiovisual shocks, in order to capture the attention and emotionally mobilize its audience, that in the present case consists mainly by employees of large private companies. The research here carried out has an exploratory profile and was based on literature review, document analysis and interviews with major companies and audiovisual producers. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo não avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20672 10.5433/1984-7939.2014v10n17p235 |
url |
https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20672 |
identifier_str_mv |
10.5433/1984-7939.2014v10n17p235 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/20672/15735 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Discursos Fotograficos; v. 10 n. 17 (2014); 235-236 1984-7939 1808-5652 reponame:Discursos Fotográficos instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Discursos Fotográficos |
collection |
Discursos Fotográficos |
repository.name.fl_str_mv |
Discursos Fotográficos - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
revistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br |
_version_ |
1799315409854267392 |