Punctuation marks in newspaper ads in two periods of time

• Autor(a) principal: Kleppa, Lou-Ann
• Data de Publicação: 2023
• Outros Autores: Damasceno, Gisele Maciel, Castro, Álany Malafaia de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Entretextos
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/entretextos/article/view/47786
• topic: Punctuation marks; Advertisements; Syntactic and discursive borders; Signos de puntuación; Piezas publicitarias; Límites sintácticos y enunciativos; Sinais de pontuação; Peças publicitárias; Fronteiras sintáticas e enunciativas; Sinais de pontuação; Peças publicitárias; Fronteiras sintáticas e enunciativas

This is a comparative study in which we examine punctuation marks in printedadvertisements published in the local newspaper Alto Madeira (from Porto Velho, RO) both inthe 40s and 50s and in the 2000s. There is no theoretical framework in Linguistics that accounts for punctuation marks, so we take the formalizations of Nunberg (1990), Dahlet(1995 to 2006), Crystal (2015), and Bredel (2020) as a reference. To collect our data, wedefined that advertisements in the newspaper need to have an image that is not a mereillustration of the advertised product. As the corpora collected for each period were unequal,we chose to focus on sentence-ending punctuation marks, since the number of ending signscould be divided by the number of sentences in the advertisements. The results obtainedpoint to a change in punctuation trends so that the 'list format' consolidates in more recentyears. The volume of text has decreased in recent years and the organization of theadvertising space is now governed by graphic criteria (font, color, size, etc.), not textual ones(paragraphs).