Discursive genres and aphorizing enunciation analysis in self-help discourse for teenagers

• Autor(a) principal: Molina Furlan, Marília
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Entretextos
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/entretextos/article/view/17852
• topic: Aphorization; Self-help; Teenagers; Scenography; Ethos; Aforização; Autoajuda; Adolescentes; Cenografia; Ethos

The objective of this paper is to characterize the instances of discursive genres and aphorizations in self-help discourse for teenagers and their sense effects in the scenography and the discursive ethos in the work selected (IACOCCA, IACOCCA, 2008) for analysis. The theoretical and methodological apparatus includes reflections of Maingueneau (2008a, 2008b, 2008c, 2010) on ethos, on enunciation scenes, on aphorizations and Brunelli’s reflections (2011) on aphorization in the self-help discourse. It was considered that the aphorizing utterance in the self-help discourse for teenagers contributed to the attenuation of the authoritative tone of statements with deontic value and a more informative tone to the discourse. This finding reinforces the characterization of scenography introduced by discourse, a youth almanac, built by several discursive genres present in the work, in which the enunciator, although having a different status to know, does not impose orders and guidelines, but presents facts, informing their audience without guiding them directly into their behaviours, as it occurs in youth magazines.