The responsibility of google ads for damages arising from content generated by its advertisers

Detalhes bibliográficos
Autor(a) principal: Aliceda, Rodolfo Ignácio
Data de Publicação: 2021
Outros Autores: Teixeira, Tarcisio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Scientia Iuris (Online)
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/iuris/article/view/42440
Resumo: This research examines which type of civil liability applies to the application provider Google Ads in situations of damage arising from content generated by its advertisers in its sponsored links service. The characteristics of the Internet, the damages and the possibility of regulation of the virtual space were analyzed, taking into account the technique of the site, civil liability in its concept and function, along with its objective and subjective types, focusing on the type provided in Article 19 of Law No. 12,965/14 -Civil Framework of the Internet. This article of law takes into consideration the technical and legal aspects of the Internet, not applying objective liability, both for risk and for the legislator's will, to application providers, which must preside over freedom of information and the prohibition of censorship. The result is the understanding that Google Ads has subjective liability for damages that the content of the advertisers' links may cause, which occurs when the provider fails to comply with a court order to remove the content and/or other obligations imposed by the Judiciary, after being duly notified, and remains inert. Bibliographic review and jurisprudential research were applied by using deductive reasoning.
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spelling The responsibility of google ads for damages arising from content generated by its advertisersA responsabilidade do google ads por danos oriundos de conteúdo gerado por seus anunciantesCivil responsibilityApplication providersInternetSponsored linksGoogle adsResponsabilidade civilProvedores de aplicaçãoInternetLinks patrocinadosGoogle adsThis research examines which type of civil liability applies to the application provider Google Ads in situations of damage arising from content generated by its advertisers in its sponsored links service. The characteristics of the Internet, the damages and the possibility of regulation of the virtual space were analyzed, taking into account the technique of the site, civil liability in its concept and function, along with its objective and subjective types, focusing on the type provided in Article 19 of Law No. 12,965/14 -Civil Framework of the Internet. This article of law takes into consideration the technical and legal aspects of the Internet, not applying objective liability, both for risk and for the legislator's will, to application providers, which must preside over freedom of information and the prohibition of censorship. The result is the understanding that Google Ads has subjective liability for damages that the content of the advertisers' links may cause, which occurs when the provider fails to comply with a court order to remove the content and/or other obligations imposed by the Judiciary, after being duly notified, and remains inert. Bibliographic review and jurisprudential research were applied by using deductive reasoning.A pesquisa objetiva compreender qual o tipo de responsabilidade civil aplica-se ao provedor de aplicação Google Ads em situação de danos decorrentes de conteúdo gerado pelos seus anunciantes em seu serviço de links patrocinados. Analisou-se as características da internet, os danos e possibilidade de regulação do espaço virtual, levando-se em conta a técnica do local, a responsabilidade civil em seu conceito e função, juntamente com seus tipos objetivo e subjetivo, focando no tipo previsto no artigo 19 da Lei n° 12.965/14 -Marco civil da Internet. Referido artigo de lei leva em consideração os aspectos técnicos e legais da internet, não aplicando a responsabilidade objetiva, tanto pelo risco quanto pela vontade do legislador, aos provedores de aplicação, que devem presar pela liberdade de informação e vedação à censura. O resultado é a compreensão de que o Google Ads possui responsabilidade subjetiva por danos que o conteúdo dos links dos anunciantes venha a causar, configurando-se quando o provedor se omite em cumprir com a ordem judicial de retirada do conteúdo e/ou outras obrigações impostas pelo Judiciário, após devidamente notificado, mantendo-se inerte. Utilizou-se da fonte bibliográfica de pesquisa, doutrinária, legal e jurisprudencial, na forma dissertativa, aplicando a metodologia da dedução.Universidade Estadual de Londrina2021-07-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/iuris/article/view/4244010.5433/2178-8189.2021v25n2p107Scientia Iuris; v. 25 n. 2 (2021); 107-1302178-81891415-6490reponame:Scientia Iuris (Online)instname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/iuris/article/view/42440/30015Copyright (c) 2021 Scientia Iurisinfo:eu-repo/semantics/openAccessAliceda, Rodolfo IgnácioTeixeira, Tarcisio2022-01-21T19:17:21Zoai:ojs.pkp.sfu.ca:article/42440Revistahttps://www.uel.br/revistas/uel/index.php/iurisPUBhttps://www.uel.br/revistas/uel/index.php/iuris/oairevistamdireito@uel.br2178-81891415-6490opendoar:2022-01-21T19:17:21Scientia Iuris (Online) - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The responsibility of google ads for damages arising from content generated by its advertisers
A responsabilidade do google ads por danos oriundos de conteúdo gerado por seus anunciantes
title The responsibility of google ads for damages arising from content generated by its advertisers
spellingShingle The responsibility of google ads for damages arising from content generated by its advertisers
Aliceda, Rodolfo Ignácio
Civil responsibility
Application providers
Internet
Sponsored links
Google ads
Responsabilidade civil
Provedores de aplicação
Internet
Links patrocinados
Google ads
title_short The responsibility of google ads for damages arising from content generated by its advertisers
title_full The responsibility of google ads for damages arising from content generated by its advertisers
title_fullStr The responsibility of google ads for damages arising from content generated by its advertisers
title_full_unstemmed The responsibility of google ads for damages arising from content generated by its advertisers
title_sort The responsibility of google ads for damages arising from content generated by its advertisers
author Aliceda, Rodolfo Ignácio
author_facet Aliceda, Rodolfo Ignácio
Teixeira, Tarcisio
author_role author
author2 Teixeira, Tarcisio
author2_role author
dc.contributor.author.fl_str_mv Aliceda, Rodolfo Ignácio
Teixeira, Tarcisio
dc.subject.por.fl_str_mv Civil responsibility
Application providers
Internet
Sponsored links
Google ads
Responsabilidade civil
Provedores de aplicação
Internet
Links patrocinados
Google ads
topic Civil responsibility
Application providers
Internet
Sponsored links
Google ads
Responsabilidade civil
Provedores de aplicação
Internet
Links patrocinados
Google ads
description This research examines which type of civil liability applies to the application provider Google Ads in situations of damage arising from content generated by its advertisers in its sponsored links service. The characteristics of the Internet, the damages and the possibility of regulation of the virtual space were analyzed, taking into account the technique of the site, civil liability in its concept and function, along with its objective and subjective types, focusing on the type provided in Article 19 of Law No. 12,965/14 -Civil Framework of the Internet. This article of law takes into consideration the technical and legal aspects of the Internet, not applying objective liability, both for risk and for the legislator's will, to application providers, which must preside over freedom of information and the prohibition of censorship. The result is the understanding that Google Ads has subjective liability for damages that the content of the advertisers' links may cause, which occurs when the provider fails to comply with a court order to remove the content and/or other obligations imposed by the Judiciary, after being duly notified, and remains inert. Bibliographic review and jurisprudential research were applied by using deductive reasoning.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/iuris/article/view/42440
10.5433/2178-8189.2021v25n2p107
url https://ojs.uel.br/revistas/uel/index.php/iuris/article/view/42440
identifier_str_mv 10.5433/2178-8189.2021v25n2p107
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/iuris/article/view/42440/30015
dc.rights.driver.fl_str_mv Copyright (c) 2021 Scientia Iuris
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Scientia Iuris
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Scientia Iuris; v. 25 n. 2 (2021); 107-130
2178-8189
1415-6490
reponame:Scientia Iuris (Online)
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Scientia Iuris (Online)
collection Scientia Iuris (Online)
repository.name.fl_str_mv Scientia Iuris (Online) - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv revistamdireito@uel.br
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