The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR

Detalhes bibliográficos
Autor(a) principal: Hashimoto, Flávio Henrique Navarro
Data de Publicação: 2019
Outros Autores: Pereira Neto, Osvaldo Coelho
Tipo de documento: Artigo
Idioma: por
Título da fonte: Geografia (Londrina)
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/33281
Resumo: This article aims to present results by means of a market research carried out at the Big Dog Supermarket, located in Londrina-PR, using geomarketing as a study technique. For the development of the research, 200 interviews were applied on consumers who were consuming in loco in the supermarket. After that, a survey of data and mappings of a professional meeting was done to verify a company's marketing situation. It was found that the Supermarket Greengrocer Big Dog was a small company, presents a considerable spatial representation (in the supermarket branch) in the city of Londrina-PR.
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spelling The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PREl geomarketing como instrumento para la investigación de mercado: estudio del caso del Supermercado Sacolón Big Dog en Londrina-PRO geomarketing como instrumento para a pesquisa de mercado: estudo de caso do Supermercado Sacolão Big Dog em Londrina-PRGeomarketingGeoprocessingMarket research.GeomarketingGeoprocessamientoInvestigación de mercado.GeomarketingGeoprocessamentoPesquisa de mercado.This article aims to present results by means of a market research carried out at the Big Dog Supermarket, located in Londrina-PR, using geomarketing as a study technique. For the development of the research, 200 interviews were applied on consumers who were consuming in loco in the supermarket. After that, a survey of data and mappings of a professional meeting was done to verify a company's marketing situation. It was found that the Supermarket Greengrocer Big Dog was a small company, presents a considerable spatial representation (in the supermarket branch) in the city of Londrina-PR.El presente artículo tiene por objeto presentar resultados a través de una encuesta de mercado realizada en el Supermercado Sacolón Big Dog, ubicado en Londrina-PR, utilizando el geomarketing como técnica de estudio. Para el desarrollo de la investigación se aplicaron 200 entrevistas en consumidores que estaban consumiendo in loco en el supermercado. Después de eso, se hizo un levantamiento de datos y mapeamientos de una reunión de profesionales para verificar una situación mercadológica de la empresa. Se constató que el Supermercado Sacolón Big Dog, fue una empresa constituida pequeña, presenta una representatividad espacial (en el sector supermercadista) considerable en el municipio de Londrina-PR.O presente artigo visa apresentar os resultados obtidos por meio de uma pesquisa de mercado realizado no Supermercado Sacolão Big Dog, localizado em Londrina-PR, utilizando o geomarketing como técnica de estudo. Para o desenvolvimento da pesquisa foram aplicadas 200 entrevistas com consumidores que estavam consumindo in loco no supermercado. Após isso, foi feito a tabulação desses dados e mapeadas a localização desses entrevistados para verificar a situação mercadológica da empresa. Constatou-se que o Supermercado Sacolão Big Dog, mesmo sendo uma empresa considerada pequena, apresenta uma representatividade espacial (no ramo supermercadista) considerável no município de Londrina-PR.Universidade Estadual de Londrina2019-02-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/geografia/article/view/3328110.5433/2447-1747.2019v28n1p133GEOGRAFIA (Londrina); v. 28 n. 1 (2019); 133 - 1492447-1747reponame:Geografia (Londrina)instname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/geografia/article/view/33281/24972Copyright (c) 2019 GEOGRAFIA (Londrina)info:eu-repo/semantics/openAccessHashimoto, Flávio Henrique NavarroPereira Neto, Osvaldo Coelho2019-02-05T20:05:28Zoai:ojs.pkp.sfu.ca:article/33281Revistahttps://www.uel.br/revistas/uel/index.php/geografiaPUBhttps://www.uel.br/revistas/uel/index.php/geografia/oairevista.geografia.uel@gmail.com||marcar@uel.br||laudi@uel.br2447-17470102-3888opendoar:2019-02-05T20:05:28Geografia (Londrina) - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
El geomarketing como instrumento para la investigación de mercado: estudio del caso del Supermercado Sacolón Big Dog en Londrina-PR
O geomarketing como instrumento para a pesquisa de mercado: estudo de caso do Supermercado Sacolão Big Dog em Londrina-PR
title The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
spellingShingle The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
Hashimoto, Flávio Henrique Navarro
Geomarketing
Geoprocessing
Market research.
Geomarketing
Geoprocessamiento
Investigación de mercado.
Geomarketing
Geoprocessamento
Pesquisa de mercado.
title_short The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
title_full The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
title_fullStr The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
title_full_unstemmed The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
title_sort The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR
author Hashimoto, Flávio Henrique Navarro
author_facet Hashimoto, Flávio Henrique Navarro
Pereira Neto, Osvaldo Coelho
author_role author
author2 Pereira Neto, Osvaldo Coelho
author2_role author
dc.contributor.author.fl_str_mv Hashimoto, Flávio Henrique Navarro
Pereira Neto, Osvaldo Coelho
dc.subject.por.fl_str_mv Geomarketing
Geoprocessing
Market research.
Geomarketing
Geoprocessamiento
Investigación de mercado.
Geomarketing
Geoprocessamento
Pesquisa de mercado.
topic Geomarketing
Geoprocessing
Market research.
Geomarketing
Geoprocessamiento
Investigación de mercado.
Geomarketing
Geoprocessamento
Pesquisa de mercado.
description This article aims to present results by means of a market research carried out at the Big Dog Supermarket, located in Londrina-PR, using geomarketing as a study technique. For the development of the research, 200 interviews were applied on consumers who were consuming in loco in the supermarket. After that, a survey of data and mappings of a professional meeting was done to verify a company's marketing situation. It was found that the Supermarket Greengrocer Big Dog was a small company, presents a considerable spatial representation (in the supermarket branch) in the city of Londrina-PR.
publishDate 2019
dc.date.none.fl_str_mv 2019-02-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/33281
10.5433/2447-1747.2019v28n1p133
url https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/33281
identifier_str_mv 10.5433/2447-1747.2019v28n1p133
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/33281/24972
dc.rights.driver.fl_str_mv Copyright (c) 2019 GEOGRAFIA (Londrina)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 GEOGRAFIA (Londrina)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv GEOGRAFIA (Londrina); v. 28 n. 1 (2019); 133 - 149
2447-1747
reponame:Geografia (Londrina)
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Geografia (Londrina)
collection Geografia (Londrina)
repository.name.fl_str_mv Geografia (Londrina) - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv revista.geografia.uel@gmail.com||marcar@uel.br||laudi@uel.br
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