The iconic aspect of visual language

• Autor(a) principal: Lima, Fábio Rogério Batista
• Data de Publicação: 2019
• Outros Autores: Santos, Plácida Leopoldina Ventura Amorim da Cos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação & Informação
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/30272
• topic: A Primer of Visual Literacy; Image Syntax; Icon; Semiotics; Peirce; Principios del Alfabetismo Visual; Sintaxis de la Imagen; Icono; Semiótica; Princípios do Alfabetismo Visual; Sintaxe da Imagem; Ícone; Semiótica

Introduction: The perception of information in imagistic signs represented in different forms and media, such as: the photographs, paintings and diagrams, are full of implicit and explicit information. A photograph, for example, is an object, person or place existing, or any historical moment, while containing physical information of its own materiality. Objective: Describe the relationship between the Semiotics of Charles Sanders Peirce and study of form, used in the book 'Syntax of Visual Language'. Methods: The study is of theoretical character, descriptive and exploratory level and was based on the qualitative systematic observation of the literature collected on the theme of Charles Sanders Peirce Semiotics. Results: The study shows the concept of icon and its variables as well, the relation of the iconic sign with the study of the visual elements. Conclusions: The visual communication, more specifically linked to the imagistic language, make relationship to its syntactical aspects and semantic with the study of Semiotics. Visual literacy is of paramount importance as a facilitating method for extracting sign information contained in visual syntaxes, more specifically in images.