Marketing information systems in units of business information: a proposed model

• Autor(a) principal: Pereira, Ana Maria
• Data de Publicação: 2016
• Outros Autores: Pereira, Carla Campos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação & Informação
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/17665
• topic: Information Systems; Librarian-skills and Abilities; Marketing Information Systems; Sistemas de Información; Bibliotecario-Destrezas y Habilidades; Comercialización de Sistemas de Información; Sistemas de Informação; Bibliotecário – Competências e Habilidades; Sistemas de Informação de Marketing

Introduction: It proposes a theoretical model of marketing information system, which provides qualitiy attributes informations, such as: accuracy, economy, flexibility, reliability, relevance, simplicity and verifiability to the decision-makers of business organizations, based on the systemic vision and marketing theories.Objective: Present a model of marketing information system for business units, identifying the requirements, skills and abilities that the market demands of the librarian and his or hers integration.Methodology: Literature review that enabled the theoretic knowledge to propose the model.Results: The proposed model consists of five stages and constituent of subsystems that were not identified in existing marketing information systems, where it is confirmed that the organization of information is necessary for the development of the organization.Conclusions: It was identified that the librarian is an active agent, a mediator of information in marketing information systems in business units, must be present at all levels of the process and provide the administrators a greater credibility in the decisions taken.