Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture

Detalhes bibliográficos
Autor(a) principal: Oliveira, Kaio Eduardo de Jesus
Data de Publicação: 2020
Outros Autores: Porto, Cristiane de Magalhães, Cardoso Junior, Leonardo Fraga
Tipo de documento: Artigo
Idioma: por
Título da fonte: Acta Scientiarum. Education (Online)
Texto Completo: https://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/52938
Resumo: Memes in contemporaneity have been playing an important role as one more digital device that acquires new applicabilities and is redimensioned in Digital Culture. When it comes to scientific dissemination, they establish a production of distinct scenarios and new ways of manifesting this web production. The article intends to analyze the production and the reproduction of memes about science. This is possible through the construction of a kind of language that articulates different morphological, syntactic and semantic web elements, such as intertextuality, humor and aesthetic representation. To achieve it, a qualitative research with an explorative approach was conducted in Facebook pages, searching for, among other elements, how a form of scientific communication is created, in a parallel way, through the production of memes, relocating and proposing a new place for the circulation of information, ideas and scientific facts. It is observed that the meme means, through the optics of this work, the production of scientific dissemination that does not necessarily come from an ‘institutionalized place’, but that manifests in the midst of a myriad of new forms of popularizing scientific knowledge. Therefore, it is funded by the idea of a different way of disseminating science, having as outlook the use of digital technologies and the ability of authorship of web users in digital culture.
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spelling Memes about science and the reconfiguration of the language of scientific divulgation in cybercultureMemes sobre ciencia y la reconfiguración de la lengua de la divulgación científica en la ciberulturaMemes sobre ciência e a reconfiguração da linguagem da divulgação científica na ciberculturaeducation; scientific divulgation; memes; digital culture.educación; diseminación científica; memes; cultura digital.educação; divulgação científica; memes; cultura digital.Memes in contemporaneity have been playing an important role as one more digital device that acquires new applicabilities and is redimensioned in Digital Culture. When it comes to scientific dissemination, they establish a production of distinct scenarios and new ways of manifesting this web production. The article intends to analyze the production and the reproduction of memes about science. This is possible through the construction of a kind of language that articulates different morphological, syntactic and semantic web elements, such as intertextuality, humor and aesthetic representation. To achieve it, a qualitative research with an explorative approach was conducted in Facebook pages, searching for, among other elements, how a form of scientific communication is created, in a parallel way, through the production of memes, relocating and proposing a new place for the circulation of information, ideas and scientific facts. It is observed that the meme means, through the optics of this work, the production of scientific dissemination that does not necessarily come from an ‘institutionalized place’, but that manifests in the midst of a myriad of new forms of popularizing scientific knowledge. Therefore, it is funded by the idea of a different way of disseminating science, having as outlook the use of digital technologies and the ability of authorship of web users in digital culture.Los memes en los tiempos contemporáneos han asumido un papel importante como otro dispositivo digital que gana nueva aplicabilidad y cambia de tamaño en la cultura digital. Con respecto a la difusión científica, establece la producción de diferentes escenarios y nuevas formas de manifestar este tipo de producción en red. El texto pretende analizar la producción y reproducción de memes sobre ciencia desde la perspectiva de su lenguaje digital. Esto ocurre a partir de la construcción de un tipo de comunicación que articula diferentes elementos en red, sintácticos y semánticos, como la intertextualidad, el humor y la representación estética. Es una investigación cualitativa con un enfoque exploratorio en las páginas de Facebook, que busca, entre otros elementos, cómo, a través de la producción de memes, se crea una forma de comunicación científica en paralelo, desplazando y proponiendo un lugar, otro para la circulación de información, ideas y hechos científicos. Se observa que el meme significa, en la perspectiva de este trabajo, la producción de una difusión científica, que no necesariamente parte de un ‘lugar institucionalizado’, sino que se manifiesta en la miríada de nuevas formas de popularizar el conocimiento científico. Porque se basa en la idea de una forma diferente de diseminar la ciencia que tiene como panorama el uso de tecnologías digitales y la autoría de los usuarios de la red en la cultura digital.Os memes na contemporaneidade tem assumido um papel importante como mais um dispositivo que ganha novas aplicabilidades e redimensionamentos na Cultura Digital. No que se refere à divulgação científica, estabelece uma produção de cenários distintos e novas maneiras de manifestação dessa forma de produção em rede. O texto analisa a produção e a reprodução de memes acerca da ciência sob a ótica de sua linguagem digital. Isso se dá a partir da construção de um modelo de comunicação que articula diferentes elementos morfológicos, sintáticos e semânticos em rede, como intertextualidade, humor e representação estética. Trata-se de uma pesquisa qualitativa com abordagem exploratória em páginas do Facebook, buscando entender como a partir da produção dos memes cria-se, paralelamente, uma forma de comunicação científica, deslocando e propondo um lugar-outro de circulação de informação, de ideias e fatos científicos. Observa-se que o meme na ótica deste trabalho, articula a produção de uma divulgação científica, que não parte obrigatoriamente de um ‘lugar institucionalizado’, mas que se manifesta em meio a uma miríade de novas formas de popularização de conhecimentos científicos. Assim, fundamenta-se na ideia de uma maneira diferente de fazer divulgação sobre ciências que tem como panorama o uso de tecnologias digitais e capacidade de autoria dos usuários das redes na cultura digital.Universidade Estadual de Maringá2020-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/5293810.4025/actascieduc.v42i1.52938Acta Scientiarum. Education; Vol 42 (2020): Publicação contínua; e52938Acta Scientiarum. Education; v. 42 (2020): Publicação contínua; e529382178-52012178-5198reponame:Acta Scientiarum. Education (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttps://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/52938/751375150695Copyright (c) 2020 Acta Scientiarum. Educationhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOliveira, Kaio Eduardo de JesusPorto, Cristiane de Magalhães Cardoso Junior, Leonardo Fraga 2020-11-16T19:00:52Zoai:periodicos.uem.br/ojs:article/52938Revistahttp://www.periodicos.uem.br/ojs/index.php/ActaSciEduc/indexPUBhttps://periodicos.uem.br/ojs/index.php/ActaSciEduc/oaiactaeduc@uem.br||2178-52012178-5198opendoar:2020-11-16T19:00:52Acta Scientiarum. Education (Online) - Universidade Estadual de Maringá (UEM)false
dc.title.none.fl_str_mv Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
Memes sobre ciencia y la reconfiguración de la lengua de la divulgación científica en la ciberultura
Memes sobre ciência e a reconfiguração da linguagem da divulgação científica na cibercultura
title Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
spellingShingle Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
Oliveira, Kaio Eduardo de Jesus
education; scientific divulgation; memes; digital culture.
educación; diseminación científica; memes; cultura digital.
educação; divulgação científica; memes; cultura digital.
title_short Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
title_full Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
title_fullStr Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
title_full_unstemmed Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
title_sort Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture
author Oliveira, Kaio Eduardo de Jesus
author_facet Oliveira, Kaio Eduardo de Jesus
Porto, Cristiane de Magalhães
Cardoso Junior, Leonardo Fraga
author_role author
author2 Porto, Cristiane de Magalhães
Cardoso Junior, Leonardo Fraga
author2_role author
author
dc.contributor.author.fl_str_mv Oliveira, Kaio Eduardo de Jesus
Porto, Cristiane de Magalhães
Cardoso Junior, Leonardo Fraga
dc.subject.por.fl_str_mv education; scientific divulgation; memes; digital culture.
educación; diseminación científica; memes; cultura digital.
educação; divulgação científica; memes; cultura digital.
topic education; scientific divulgation; memes; digital culture.
educación; diseminación científica; memes; cultura digital.
educação; divulgação científica; memes; cultura digital.
description Memes in contemporaneity have been playing an important role as one more digital device that acquires new applicabilities and is redimensioned in Digital Culture. When it comes to scientific dissemination, they establish a production of distinct scenarios and new ways of manifesting this web production. The article intends to analyze the production and the reproduction of memes about science. This is possible through the construction of a kind of language that articulates different morphological, syntactic and semantic web elements, such as intertextuality, humor and aesthetic representation. To achieve it, a qualitative research with an explorative approach was conducted in Facebook pages, searching for, among other elements, how a form of scientific communication is created, in a parallel way, through the production of memes, relocating and proposing a new place for the circulation of information, ideas and scientific facts. It is observed that the meme means, through the optics of this work, the production of scientific dissemination that does not necessarily come from an ‘institutionalized place’, but that manifests in the midst of a myriad of new forms of popularizing scientific knowledge. Therefore, it is funded by the idea of a different way of disseminating science, having as outlook the use of digital technologies and the ability of authorship of web users in digital culture.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/52938
10.4025/actascieduc.v42i1.52938
url https://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/52938
identifier_str_mv 10.4025/actascieduc.v42i1.52938
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/52938/751375150695
dc.rights.driver.fl_str_mv Copyright (c) 2020 Acta Scientiarum. Education
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Acta Scientiarum. Education
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Maringá
publisher.none.fl_str_mv Universidade Estadual de Maringá
dc.source.none.fl_str_mv Acta Scientiarum. Education; Vol 42 (2020): Publicação contínua; e52938
Acta Scientiarum. Education; v. 42 (2020): Publicação contínua; e52938
2178-5201
2178-5198
reponame:Acta Scientiarum. Education (Online)
instname:Universidade Estadual de Maringá (UEM)
instacron:UEM
instname_str Universidade Estadual de Maringá (UEM)
instacron_str UEM
institution UEM
reponame_str Acta Scientiarum. Education (Online)
collection Acta Scientiarum. Education (Online)
repository.name.fl_str_mv Acta Scientiarum. Education (Online) - Universidade Estadual de Maringá (UEM)
repository.mail.fl_str_mv actaeduc@uem.br||
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