I Frankenstein: from media critical reception to the semiological analysis

Detalhes bibliográficos
Autor(a) principal: Kogawa, João Marcos Mateus
Data de Publicação: 2017
Outros Autores: Mazzola, Renan Belmonte
Tipo de documento: Artigo
Idioma: por
Título da fonte: Acta Scientiarum. Language and Culture (Online)
Texto Completo: http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/32406
Resumo: In 2014, the movie I, Frankenstein was released. This movie has raised some comments from the media criticism, among which we list some to be object of our analysis. The analysis of critical statements reveals a discourse based on the axes of morality, profitability, traditionalism and temporality that produces a disqualification sense, which means that the movie is something that ‘hurts’ the notion of ‘classic’. From this demonstration, this paper questions the claims that the new Frankenstein should respond to a tradition opened by Mary Shelley to point some senses that re-construct the contemporary myth. Therefore, the new Frankenstein requires an interrelationship between technical apparatus - 3D technology - and a contemporary myth - an ideal of consumption facing interactivity.
id UEM-2_722a17a8cbcbfe84fb93f8f5cfec8cd7
oai_identifier_str oai:periodicos.uem.br/ojs:article/32406
network_acronym_str UEM-2
network_name_str Acta Scientiarum. Language and Culture (Online)
repository_id_str
spelling I Frankenstein: from media critical reception to the semiological analysisFrankenstein, entre anjos e demônios: da recepção crítica midiática à análise semiológicadiscourserhetoric of the imagesemiologyrhetoric 3Dcriticismdiscursoretórica da imagemsemiologiaretórica 3Dcrítica.SemiologiaIn 2014, the movie I, Frankenstein was released. This movie has raised some comments from the media criticism, among which we list some to be object of our analysis. The analysis of critical statements reveals a discourse based on the axes of morality, profitability, traditionalism and temporality that produces a disqualification sense, which means that the movie is something that ‘hurts’ the notion of ‘classic’. From this demonstration, this paper questions the claims that the new Frankenstein should respond to a tradition opened by Mary Shelley to point some senses that re-construct the contemporary myth. Therefore, the new Frankenstein requires an interrelationship between technical apparatus - 3D technology - and a contemporary myth - an ideal of consumption facing interactivity.Em 2014, foi lançado o filme Frankenstein, entre anjos e demônios (I, Frankenstein). O filme suscitou alguns comentários da crítica midiática dos quais elencamos alguns para objeto de nosso estudo. A análise dos enunciados críticos revela um discurso estruturado nos eixos da moralidade, da lucratividade, da tradicionalidade e da temporalidade que produzem um efeito de sentido de desqualificação do filme como algo que ‘fere’ a noção de ‘clássico’. A partir dessa constatação, este artigo desloca a ideia de que o novo filme de Frankenstein deveria responder a uma tradição cujo marco inaugural seria o texto de Mary Shelley para apontar sentidos que a reconstrução desse mito encerra em nossa contemporaneidade. Assim, o novo Frankenstein exige uma inter-relação entre aparato técnico – a tecnologia 3D – e um mito contemporâneo – um ideal de consumo voltado para a interatividade. Universidade Estadual De Maringá2017-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionSemiologia barthesianaapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/3240610.4025/actascilangcult.v39i4.32406Acta Scientiarum. Language and Culture; Vol 39 No 4 (2017); 431-439Acta Scientiarum. Language and Culture; v. 39 n. 4 (2017); 431-4391983-46831983-4675reponame:Acta Scientiarum. Language and Culture (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/32406/pdfCopyright (c) 2017 Acta Scientiarum. Language and Cultureinfo:eu-repo/semantics/openAccessKogawa, João Marcos MateusMazzola, Renan Belmonte2022-02-17T22:23:28Zoai:periodicos.uem.br/ojs:article/32406Revistahttp://periodicos.uem.br/ojs/index.php/ActaSciLangCultPUBhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/oai||actalan@uem.br1983-46831983-4675opendoar:2022-02-17T22:23:28Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM)false
dc.title.none.fl_str_mv I Frankenstein: from media critical reception to the semiological analysis
Frankenstein, entre anjos e demônios: da recepção crítica midiática à análise semiológica
title I Frankenstein: from media critical reception to the semiological analysis
spellingShingle I Frankenstein: from media critical reception to the semiological analysis
Kogawa, João Marcos Mateus
discourse
rhetoric of the image
semiology
rhetoric 3D
criticism
discurso
retórica da imagem
semiologia
retórica 3D
crítica.
Semiologia
title_short I Frankenstein: from media critical reception to the semiological analysis
title_full I Frankenstein: from media critical reception to the semiological analysis
title_fullStr I Frankenstein: from media critical reception to the semiological analysis
title_full_unstemmed I Frankenstein: from media critical reception to the semiological analysis
title_sort I Frankenstein: from media critical reception to the semiological analysis
author Kogawa, João Marcos Mateus
author_facet Kogawa, João Marcos Mateus
Mazzola, Renan Belmonte
author_role author
author2 Mazzola, Renan Belmonte
author2_role author
dc.contributor.author.fl_str_mv Kogawa, João Marcos Mateus
Mazzola, Renan Belmonte
dc.subject.por.fl_str_mv discourse
rhetoric of the image
semiology
rhetoric 3D
criticism
discurso
retórica da imagem
semiologia
retórica 3D
crítica.
Semiologia
topic discourse
rhetoric of the image
semiology
rhetoric 3D
criticism
discurso
retórica da imagem
semiologia
retórica 3D
crítica.
Semiologia
description In 2014, the movie I, Frankenstein was released. This movie has raised some comments from the media criticism, among which we list some to be object of our analysis. The analysis of critical statements reveals a discourse based on the axes of morality, profitability, traditionalism and temporality that produces a disqualification sense, which means that the movie is something that ‘hurts’ the notion of ‘classic’. From this demonstration, this paper questions the claims that the new Frankenstein should respond to a tradition opened by Mary Shelley to point some senses that re-construct the contemporary myth. Therefore, the new Frankenstein requires an interrelationship between technical apparatus - 3D technology - and a contemporary myth - an ideal of consumption facing interactivity.
publishDate 2017
dc.date.none.fl_str_mv 2017-10-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Semiologia barthesiana
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/32406
10.4025/actascilangcult.v39i4.32406
url http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/32406
identifier_str_mv 10.4025/actascilangcult.v39i4.32406
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/32406/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Acta Scientiarum. Language and Culture
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Acta Scientiarum. Language and Culture
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual De Maringá
publisher.none.fl_str_mv Universidade Estadual De Maringá
dc.source.none.fl_str_mv Acta Scientiarum. Language and Culture; Vol 39 No 4 (2017); 431-439
Acta Scientiarum. Language and Culture; v. 39 n. 4 (2017); 431-439
1983-4683
1983-4675
reponame:Acta Scientiarum. Language and Culture (Online)
instname:Universidade Estadual de Maringá (UEM)
instacron:UEM
instname_str Universidade Estadual de Maringá (UEM)
instacron_str UEM
institution UEM
reponame_str Acta Scientiarum. Language and Culture (Online)
collection Acta Scientiarum. Language and Culture (Online)
repository.name.fl_str_mv Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM)
repository.mail.fl_str_mv ||actalan@uem.br
_version_ 1799317466140114944

Registros relacionados