The voice of stereotype in digital assistants
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Acta Scientiarum. Language and Culture (Online) |
Texto Completo: | http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/60071 |
Resumo: | In digital assistance devices, human voice reproduction and synthesis processes do not just are ruled by purely technological mechanisms. They also show both ways of conceiving language according to information patterns and ways of updating and perpetuating certain social stereotypes, particularly those of gender. It is with the aim of inquiring into the articulation of both that the contents exposed in this paper are justified, as well as the main conceptual distinction, which is developed through it, between ‘the voice that hears’ and ‘the voice that is heard’. Two significant theses guide such purpose. The first suggests that the standardization of digital assistants according to gender discrimination criteria is still, in our times, one of several expressions of the broad phenomenon of the sexual division of labour. The second thesis, in turn, covers the technological phenomenon of the so-called “digital convergence” and concerns how auditory stereotypes, based on the image of the mother-caregiver, complement and reinforce visual stereotypes. For the theoretical articulation of these two theses to be feasible, it is necessary, above all, to demystify the supposed verbal interaction between machine and user, showing – contrary to what is inferred from the contemporary technological imaginary – the dialogical impossibility of both. |
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The voice of stereotype in digital assistantsA voz do estereótipo nos assistentes digitais gender; embodiment; information; language; technology.género; incorporação; informação; linguagem; tecnologia.In digital assistance devices, human voice reproduction and synthesis processes do not just are ruled by purely technological mechanisms. They also show both ways of conceiving language according to information patterns and ways of updating and perpetuating certain social stereotypes, particularly those of gender. It is with the aim of inquiring into the articulation of both that the contents exposed in this paper are justified, as well as the main conceptual distinction, which is developed through it, between ‘the voice that hears’ and ‘the voice that is heard’. Two significant theses guide such purpose. The first suggests that the standardization of digital assistants according to gender discrimination criteria is still, in our times, one of several expressions of the broad phenomenon of the sexual division of labour. The second thesis, in turn, covers the technological phenomenon of the so-called “digital convergence” and concerns how auditory stereotypes, based on the image of the mother-caregiver, complement and reinforce visual stereotypes. For the theoretical articulation of these two theses to be feasible, it is necessary, above all, to demystify the supposed verbal interaction between machine and user, showing – contrary to what is inferred from the contemporary technological imaginary – the dialogical impossibility of both.Os processos de reprodução e sintetização da voz humana nos dispositivos de assistência digital não obedecem, somente, a mecanismos puramente tecnológicos. Neles também se evidenciam quer formas de conceber a linguagem segundo os preceitos da informação quer formas de actualizar e perpetuar certos estereótipos sociais, particularmente os de género. É com o propósito de reflectir sobre a articulação de ambas que se justificam os conteúdos expostos no presente artigo, assim como a principal distinção conceptual, que, nele, é desenvolvida, entre ‘a voz que ouve’ e ‘a voz que é ouvida’. São duas as teses que norteiam esse propósito. A primeira sugere que a padronização dos assistentes digitais segundo critérios de discriminação de género é, ainda, nos nossos tempos, uma das várias manifestações do amplo fenómeno da divisão sexual do trabalho. A segunda tese, por sua vez, abrange o fenómeno tecnológico da chamada “convergência digital” e diz respeito aos modos de como os estereótipos auditivos, baseados na imagem de mãe-cuidadora, complementam e reforçam os estereótipos visuais. Para que a articulação teórica das duas teses seja profícua, é necessário, antes de tudo, desmistificar a suposta interacção verbal entre máquina e utilizador, mostrando – ao contrário do que se infere do imaginário tecnológico contemporâneo – a impossibilidade dialógica de ambos.Universidade Estadual De Maringá2022-05-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/6007110.4025/actascilangcult.v44i1.60071Acta Scientiarum. Language and Culture; Vol 44 No 1 (2022): Jan.-June; e60071Acta Scientiarum. Language and Culture; v. 44 n. 1 (2022): Jan.-June; e600711983-46831983-4675reponame:Acta Scientiarum. Language and Culture (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/60071/751375154219Copyright (c) 2022 Acta Scientiarum. Language and Culturehttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBraga, Joaquim2022-06-07T12:01:48Zoai:periodicos.uem.br/ojs:article/60071Revistahttp://periodicos.uem.br/ojs/index.php/ActaSciLangCultPUBhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/oai||actalan@uem.br1983-46831983-4675opendoar:2022-06-07T12:01:48Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
The voice of stereotype in digital assistants A voz do estereótipo nos assistentes digitais |
title |
The voice of stereotype in digital assistants |
spellingShingle |
The voice of stereotype in digital assistants Braga, Joaquim gender; embodiment; information; language; technology. género; incorporação; informação; linguagem; tecnologia. |
title_short |
The voice of stereotype in digital assistants |
title_full |
The voice of stereotype in digital assistants |
title_fullStr |
The voice of stereotype in digital assistants |
title_full_unstemmed |
The voice of stereotype in digital assistants |
title_sort |
The voice of stereotype in digital assistants |
author |
Braga, Joaquim |
author_facet |
Braga, Joaquim |
author_role |
author |
dc.contributor.author.fl_str_mv |
Braga, Joaquim |
dc.subject.por.fl_str_mv |
gender; embodiment; information; language; technology. género; incorporação; informação; linguagem; tecnologia. |
topic |
gender; embodiment; information; language; technology. género; incorporação; informação; linguagem; tecnologia. |
description |
In digital assistance devices, human voice reproduction and synthesis processes do not just are ruled by purely technological mechanisms. They also show both ways of conceiving language according to information patterns and ways of updating and perpetuating certain social stereotypes, particularly those of gender. It is with the aim of inquiring into the articulation of both that the contents exposed in this paper are justified, as well as the main conceptual distinction, which is developed through it, between ‘the voice that hears’ and ‘the voice that is heard’. Two significant theses guide such purpose. The first suggests that the standardization of digital assistants according to gender discrimination criteria is still, in our times, one of several expressions of the broad phenomenon of the sexual division of labour. The second thesis, in turn, covers the technological phenomenon of the so-called “digital convergence” and concerns how auditory stereotypes, based on the image of the mother-caregiver, complement and reinforce visual stereotypes. For the theoretical articulation of these two theses to be feasible, it is necessary, above all, to demystify the supposed verbal interaction between machine and user, showing – contrary to what is inferred from the contemporary technological imaginary – the dialogical impossibility of both. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/60071 10.4025/actascilangcult.v44i1.60071 |
url |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/60071 |
identifier_str_mv |
10.4025/actascilangcult.v44i1.60071 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/60071/751375154219 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Acta Scientiarum. Language and Culture http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Acta Scientiarum. Language and Culture http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
dc.source.none.fl_str_mv |
Acta Scientiarum. Language and Culture; Vol 44 No 1 (2022): Jan.-June; e60071 Acta Scientiarum. Language and Culture; v. 44 n. 1 (2022): Jan.-June; e60071 1983-4683 1983-4675 reponame:Acta Scientiarum. Language and Culture (Online) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
instname_str |
Universidade Estadual de Maringá (UEM) |
instacron_str |
UEM |
institution |
UEM |
reponame_str |
Acta Scientiarum. Language and Culture (Online) |
collection |
Acta Scientiarum. Language and Culture (Online) |
repository.name.fl_str_mv |
Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||actalan@uem.br |
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1799317466991558656 |