The low cost positioning as a marketing strategy on soccer management – the Inter/SM case

Detalhes bibliográficos
Autor(a) principal: Myskiw, Mauro
Data de Publicação: 2008
Outros Autores: Carvalho, Sérgio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Journal of Physical Education (Maringá)
Texto Completo: https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429
Resumo: The purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure.
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spelling The low cost positioning as a marketing strategy on soccer management – the Inter/SM casePOSICIONAMENTO DE BAIXO CUSTO COMO ESTRATÉGIA DE MARKETING NO GERENCIAMENTO DO FUTEBOL: O CASO DO INTER/SMEstratégiaGerenciamentoFutebol4.09.00.00-2 Educação FísicaThe purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure.O estudo procurou analisar como e por que os dirigentes do Inter/SM incorporaram (ou não) a estratégia de liderança no custo total da produção nas decisões de gerenciamento do clube, no ano de 2002. A pesquisa caracterizou-se como um estudo de caso único holístico, do tipo explanatório. A coleta de dados foi baseada em várias fontes de evidências – entrevistas, documentação, registro de arquivos e observação direta. A análise foi desenvolvida a partir da categorização dos conteúdos, seguindo o modelo qualitativo, em que se recorreu a indicadores não-freqüências capazes de permitir inferências, tanto pela presença como pela ausência. Foram verificados esforços de baixo custo na produção, os quais foram direcionados para a venda, visando à penetração no mercado do entretenimento e de ferramenta de marketing sustentada pela ação dos voluntários e apoiadores, como fonte de mão-de-obra e infra-estrutura.Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil2008-05-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429Journal of Physical Education; Vol 15 No 1 (2004); 53-62Journal of Physical Education; Vol. 15 Núm. 1 (2004); 53-62Journal of Physical Education; v. 15 n. 1 (2004); 53-622448-2455reponame:Journal of Physical Education (Maringá)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttps://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429/2460Myskiw, MauroCarvalho, Sérgioinfo:eu-repo/semantics/openAccess2023-01-10T15:37:14Zoai:periodicos.uem.br/ojs:article/3429Revistahttp://periodicos.uem.br/ojs/index.php/RevEducFis/indexPUBhttps://old.scielo.br/oai/scielo-oai.php||revdef@uem.br2448-24552448-2455opendoar:2023-01-10T15:37:14Journal of Physical Education (Maringá) - Universidade Estadual de Maringá (UEM)false
dc.title.none.fl_str_mv The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
POSICIONAMENTO DE BAIXO CUSTO COMO ESTRATÉGIA DE MARKETING NO GERENCIAMENTO DO FUTEBOL: O CASO DO INTER/SM
title The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
spellingShingle The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
Myskiw, Mauro
Estratégia
Gerenciamento
Futebol
4.09.00.00-2 Educação Física
title_short The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
title_full The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
title_fullStr The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
title_full_unstemmed The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
title_sort The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
author Myskiw, Mauro
author_facet Myskiw, Mauro
Carvalho, Sérgio
author_role author
author2 Carvalho, Sérgio
author2_role author
dc.contributor.author.fl_str_mv Myskiw, Mauro
Carvalho, Sérgio
dc.subject.por.fl_str_mv Estratégia
Gerenciamento
Futebol
4.09.00.00-2 Educação Física
topic Estratégia
Gerenciamento
Futebol
4.09.00.00-2 Educação Física
description The purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure.
publishDate 2008
dc.date.none.fl_str_mv 2008-05-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429
url https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429/2460
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil
publisher.none.fl_str_mv Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil
dc.source.none.fl_str_mv Journal of Physical Education; Vol 15 No 1 (2004); 53-62
Journal of Physical Education; Vol. 15 Núm. 1 (2004); 53-62
Journal of Physical Education; v. 15 n. 1 (2004); 53-62
2448-2455
reponame:Journal of Physical Education (Maringá)
instname:Universidade Estadual de Maringá (UEM)
instacron:UEM
instname_str Universidade Estadual de Maringá (UEM)
instacron_str UEM
institution UEM
reponame_str Journal of Physical Education (Maringá)
collection Journal of Physical Education (Maringá)
repository.name.fl_str_mv Journal of Physical Education (Maringá) - Universidade Estadual de Maringá (UEM)
repository.mail.fl_str_mv ||revdef@uem.br
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