The low cost positioning as a marketing strategy on soccer management – the Inter/SM case
Autor(a) principal: | |
---|---|
Data de Publicação: | 2008 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Journal of Physical Education (Maringá) |
Texto Completo: | https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429 |
Resumo: | The purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure. |
id |
UEM-9_d4e062daf8e5c16d8805c4fb6d511cd9 |
---|---|
oai_identifier_str |
oai:periodicos.uem.br/ojs:article/3429 |
network_acronym_str |
UEM-9 |
network_name_str |
Journal of Physical Education (Maringá) |
repository_id_str |
|
spelling |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM casePOSICIONAMENTO DE BAIXO CUSTO COMO ESTRATÉGIA DE MARKETING NO GERENCIAMENTO DO FUTEBOL: O CASO DO INTER/SMEstratégiaGerenciamentoFutebol4.09.00.00-2 Educação FísicaThe purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure.O estudo procurou analisar como e por que os dirigentes do Inter/SM incorporaram (ou não) a estratégia de liderança no custo total da produção nas decisões de gerenciamento do clube, no ano de 2002. A pesquisa caracterizou-se como um estudo de caso único holístico, do tipo explanatório. A coleta de dados foi baseada em várias fontes de evidências – entrevistas, documentação, registro de arquivos e observação direta. A análise foi desenvolvida a partir da categorização dos conteúdos, seguindo o modelo qualitativo, em que se recorreu a indicadores não-freqüências capazes de permitir inferências, tanto pela presença como pela ausência. Foram verificados esforços de baixo custo na produção, os quais foram direcionados para a venda, visando à penetração no mercado do entretenimento e de ferramenta de marketing sustentada pela ação dos voluntários e apoiadores, como fonte de mão-de-obra e infra-estrutura.Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil2008-05-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429Journal of Physical Education; Vol 15 No 1 (2004); 53-62Journal of Physical Education; Vol. 15 Núm. 1 (2004); 53-62Journal of Physical Education; v. 15 n. 1 (2004); 53-622448-2455reponame:Journal of Physical Education (Maringá)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttps://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429/2460Myskiw, MauroCarvalho, Sérgioinfo:eu-repo/semantics/openAccess2023-01-10T15:37:14Zoai:periodicos.uem.br/ojs:article/3429Revistahttp://periodicos.uem.br/ojs/index.php/RevEducFis/indexPUBhttps://old.scielo.br/oai/scielo-oai.php||revdef@uem.br2448-24552448-2455opendoar:2023-01-10T15:37:14Journal of Physical Education (Maringá) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case POSICIONAMENTO DE BAIXO CUSTO COMO ESTRATÉGIA DE MARKETING NO GERENCIAMENTO DO FUTEBOL: O CASO DO INTER/SM |
title |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
spellingShingle |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case Myskiw, Mauro Estratégia Gerenciamento Futebol 4.09.00.00-2 Educação Física |
title_short |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
title_full |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
title_fullStr |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
title_full_unstemmed |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
title_sort |
The low cost positioning as a marketing strategy on soccer management – the Inter/SM case |
author |
Myskiw, Mauro |
author_facet |
Myskiw, Mauro Carvalho, Sérgio |
author_role |
author |
author2 |
Carvalho, Sérgio |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Myskiw, Mauro Carvalho, Sérgio |
dc.subject.por.fl_str_mv |
Estratégia Gerenciamento Futebol 4.09.00.00-2 Educação Física |
topic |
Estratégia Gerenciamento Futebol 4.09.00.00-2 Educação Física |
description |
The purpose of this study was to analyze how and why the Inter/SM directors incorporated (or did not) the leadership strategy on the total cost of the production concerning the decisions of the club management in 2002.This was a unique holistic explanatory case study. The data collecting was based on several evidence sources – interviews, documentation, archives record and direct observation. The analysis was carried out based on the content categorization, according to the qualitative model, investigating the non frequency indicators susceptible to allow inferences, both due to the presence and absence. Low production cost efforts were verified, which were directed to the sale in order to introduce entertainment and marketing tools into the market, being sustained by the action of volunteers and supporters, as a source of labor and infrastructure. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-05-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429 |
url |
https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/RevEducFis/article/view/3429/2460 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil |
publisher.none.fl_str_mv |
Department of Physical Education - State University of Maringá (UEM), Maringá-PR, Brazil |
dc.source.none.fl_str_mv |
Journal of Physical Education; Vol 15 No 1 (2004); 53-62 Journal of Physical Education; Vol. 15 Núm. 1 (2004); 53-62 Journal of Physical Education; v. 15 n. 1 (2004); 53-62 2448-2455 reponame:Journal of Physical Education (Maringá) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
instname_str |
Universidade Estadual de Maringá (UEM) |
instacron_str |
UEM |
institution |
UEM |
reponame_str |
Journal of Physical Education (Maringá) |
collection |
Journal of Physical Education (Maringá) |
repository.name.fl_str_mv |
Journal of Physical Education (Maringá) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||revdef@uem.br |
_version_ |
1754732541044064256 |