From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Internacional de Folkcomunicação |
Texto Completo: | https://revistas.uepg.br/index.php/folkcom/article/view/19298 |
Resumo: | Stickers can be defined as sticker, label and sticker. Very similar to traditional gifs and emoticons, in digital conversations, stickers have suppressed the use of words and images. Because they are polysemic, they can be used in different situations of interaction, which gives a more fun tone to the subject to which they refer. This linguistic situation is what Discourse Analysis defines as a discursive slide. That is, through incursive and discursive ellipses there is a rupture in the linearity of the original discourse. In the case of politics, however, even if a new meaning is constructed, the propagandistic character of the stickers remains. Through exploratory and empirical research, the aim of this study is to understand the slippage of meaning in political discourses for stickers. For that, as the main theoretical-methodological support, the Discourse Analysis proposal developed by Patrick Charaudeau was used. In particular, through two modalities of construction and organization of discourse: the descriptive organization mode and the argumentative organization mode. In its linguistic components, the descriptive and the argumentative modes have the procedures of naming, qualifying, situating and locating the starting, passing and arriving assertions, which are important in our investigation and for the understanding of discursive slips and new meanings. produced. As a research corpus, four stickers published on Whatsapp in 2020 were chosen. The selection criterion was that of convenience, as there are no specific criteria that should be considered when choosing the sample. Discourse; persuasion; stickers; Whatsapp. |
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From ‘play’ to political discourse: the propagandistic nature of stickers on WhatsappDe la broma al discurso politico: el carácter propagandístico de los stickers en WhatsappDa ‘zueira’ ao discurso político: o caráter propagandístico dos stickers no WhatsappStickers can be defined as sticker, label and sticker. Very similar to traditional gifs and emoticons, in digital conversations, stickers have suppressed the use of words and images. Because they are polysemic, they can be used in different situations of interaction, which gives a more fun tone to the subject to which they refer. This linguistic situation is what Discourse Analysis defines as a discursive slide. That is, through incursive and discursive ellipses there is a rupture in the linearity of the original discourse. In the case of politics, however, even if a new meaning is constructed, the propagandistic character of the stickers remains. Through exploratory and empirical research, the aim of this study is to understand the slippage of meaning in political discourses for stickers. For that, as the main theoretical-methodological support, the Discourse Analysis proposal developed by Patrick Charaudeau was used. In particular, through two modalities of construction and organization of discourse: the descriptive organization mode and the argumentative organization mode. In its linguistic components, the descriptive and the argumentative modes have the procedures of naming, qualifying, situating and locating the starting, passing and arriving assertions, which are important in our investigation and for the understanding of discursive slips and new meanings. produced. As a research corpus, four stickers published on Whatsapp in 2020 were chosen. The selection criterion was that of convenience, as there are no specific criteria that should be considered when choosing the sample. Discourse; persuasion; stickers; Whatsapp.Stickers pueden definirse como adhesivos. Muy similar a los gifs, stickers han suprimido el uso de palabras e i mágenes. Por ser polisémicos, se pueden utilizar en diferentes situaciones de interacción, lo que le da un tono más divertido al tema al que se refieren. Esta situación lingüística es lo que el análisis del discurso define como un deslizamiento discursivo. Es decir, a través de incursiones y elipses discursivas, se produce una ruptura en la linealidad del discurso original. En el caso de la política, sin embargo, incluso si se construye un nuevo significado, el carácter propagandístico de los stickers permanece. A través de una investigación exploratoria y empírica, el objetivo de este estudio es comprender el deslizamiento de significado en los discursos políticos de los stickers. Para ello, como principal soporte teórico y metodológico, se utilizó la propuesta de Análisis del Discurso desarrollada por Patrick Charaudeau. En particular, a través de dos tipos de construcción y organización del discurso: el modo de organización descriptiva y el modo de organización argumentativa. En sus componentes lingüísticos, los modos descriptivo y argumentativo tienen los procedimientos de nombrar, calificar, situar y ubicar las aserciones de inicio, paso y llegada, que son importantes en nuestra investigación y para la comprensión de deslices discursivos y nuevos significados producidos. Como corpus de investigación se eligieron cuatro stickers publicados en Whatsapp en 2020. El criterio de selección fue el de conveniencia, ya que no existen criterios específicos que deban ser considerados a la hora de elegir la muestra. Discurso; persuasión; stickers; Whatsapp.Os stickers podem ser definidos como adesivo, etiqueta e figurinha. Muito semelhantes aos tradicionais gifs e emoticons, nas conversas digitais, os stickers têm suprimido o uso de palavras e imagens. Por serem polissêmicos, podem ser empregados em diferentes situações de interação, o que dá um tom mais divertido ao assunto a que se referem. Esta situação linguageira é o que a Análise de Discurso define como um deslizamento discursivo. Ou seja, por meio de incisas e elipses discursivas há uma ruptura na linearidade do discurso original. No caso da política, entretanto, mesmo que um novo sentido seja construído, o caráter propagandístico dos stickers permanece. Através da pesquisa exploratória e empírica, o objetivo deste estudo é o de compreender os deslizamentos de sentido dos discursos políticos para os stickers. Para isso, como principal suporte teórico-metodológico, utilizou-se a proposta de Análise de Discurso desenvolvida por Patrick Charaudeau. Em especial, por meio de duas modalidades de construção e organização do discurso: o modo de organização descritivo e o modo de organização argumentativo. Em seus componentes linguísticos, o modo descritivo e o modo argumentativo possuem os procedimentos de nomear, qualificar, situar-localizar e as asserções de partida, de passagem e de chegada, importantes na nossa investigação e para a compreensão dos deslizamentos discursivos e os novos sentidos produzidos. Como corpus de pesquisa, foram escolhidos quatro stickers veiculados no Whatsapp, em 2020. O critério de seleção foi o da conveniência, pois não há critérios específicos que devam ser considerados para a escolha da amostra. Discurso; persuasão; stickers; Whatsapp.Editora UEPG2021-07-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/xmlimage/jpegimage/jpegimage/jpegimage/jpeghttps://revistas.uepg.br/index.php/folkcom/article/view/1929810.5212/RIF.v.19.i42.0008Revista Internacional de Folkcomunicação; v. 19 n. 42 (2021): V. 19, N. 42 (2021): (JAN./JUN. 2021): "Folkcomunicação, Política e Disputas Virtuais"; 154-1721807-496010.5212/RIF.v.19.i42.00010018reponame:Revista Internacional de Folkcomunicaçãoinstname:Universidade Estadual de Ponta Grossa (UEPG)instacron:UEPGporhttps://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215277https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215278https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215279https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215280https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215281https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215282Copyright (c) 2021 Revista Internacional de Folkcomunicaçãoinfo:eu-repo/semantics/openAccessTrein, Sergio Roberto2021-10-08T13:48:20Zoai:uepg.br:article/19298Revistahttp://www.revistas.uepg.br/index.php?journal=folkcomPUBhttp://www.revistas.uepg.br/index.php/folkcom/oairevistafolkcom@uepg.br||sergiogadini@yahoo.com.br1807-49601807-4960opendoar:2021-10-08T13:48:20Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)false |
dc.title.none.fl_str_mv |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp De la broma al discurso politico: el carácter propagandístico de los stickers en Whatsapp Da ‘zueira’ ao discurso político: o caráter propagandístico dos stickers no Whatsapp |
title |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
spellingShingle |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp Trein, Sergio Roberto |
title_short |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
title_full |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
title_fullStr |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
title_full_unstemmed |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
title_sort |
From ‘play’ to political discourse: the propagandistic nature of stickers on Whatsapp |
author |
Trein, Sergio Roberto |
author_facet |
Trein, Sergio Roberto |
author_role |
author |
dc.contributor.author.fl_str_mv |
Trein, Sergio Roberto |
description |
Stickers can be defined as sticker, label and sticker. Very similar to traditional gifs and emoticons, in digital conversations, stickers have suppressed the use of words and images. Because they are polysemic, they can be used in different situations of interaction, which gives a more fun tone to the subject to which they refer. This linguistic situation is what Discourse Analysis defines as a discursive slide. That is, through incursive and discursive ellipses there is a rupture in the linearity of the original discourse. In the case of politics, however, even if a new meaning is constructed, the propagandistic character of the stickers remains. Through exploratory and empirical research, the aim of this study is to understand the slippage of meaning in political discourses for stickers. For that, as the main theoretical-methodological support, the Discourse Analysis proposal developed by Patrick Charaudeau was used. In particular, through two modalities of construction and organization of discourse: the descriptive organization mode and the argumentative organization mode. In its linguistic components, the descriptive and the argumentative modes have the procedures of naming, qualifying, situating and locating the starting, passing and arriving assertions, which are important in our investigation and for the understanding of discursive slips and new meanings. produced. As a research corpus, four stickers published on Whatsapp in 2020 were chosen. The selection criterion was that of convenience, as there are no specific criteria that should be considered when choosing the sample. Discourse; persuasion; stickers; Whatsapp. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-02 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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https://revistas.uepg.br/index.php/folkcom/article/view/19298 10.5212/RIF.v.19.i42.0008 |
url |
https://revistas.uepg.br/index.php/folkcom/article/view/19298 |
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10.5212/RIF.v.19.i42.0008 |
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https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215277 https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215278 https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215279 https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215280 https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215281 https://revistas.uepg.br/index.php/folkcom/article/view/19298/209209215282 |
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Copyright (c) 2021 Revista Internacional de Folkcomunicação info:eu-repo/semantics/openAccess |
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Copyright (c) 2021 Revista Internacional de Folkcomunicação |
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openAccess |
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application/pdf application/xml image/jpeg image/jpeg image/jpeg image/jpeg |
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Editora UEPG |
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Editora UEPG |
dc.source.none.fl_str_mv |
Revista Internacional de Folkcomunicação; v. 19 n. 42 (2021): V. 19, N. 42 (2021): (JAN./JUN. 2021): "Folkcomunicação, Política e Disputas Virtuais"; 154-172 1807-4960 10.5212/RIF.v.19.i42.00010018 reponame:Revista Internacional de Folkcomunicação instname:Universidade Estadual de Ponta Grossa (UEPG) instacron:UEPG |
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Universidade Estadual de Ponta Grossa (UEPG) |
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UEPG |
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UEPG |
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Revista Internacional de Folkcomunicação |
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Revista Internacional de Folkcomunicação |
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Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG) |
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revistafolkcom@uepg.br||sergiogadini@yahoo.com.br |
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