Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018

Detalhes bibliográficos
Autor(a) principal: Mundim,Pedro Santos
Data de Publicação: 2023
Outros Autores: Vasconcellos,Fábio, Okado,Lucas
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Dados - Revista de Ciências Sociais
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205
Resumo: ABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology.
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spelling Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018social networksmobile instant messaging servicesBrazilian presidential electionspopulismmedia effectsABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology.Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ)2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205Dados v.66 n.2 2023reponame:Dados - Revista de Ciências Sociaisinstname:Universidade do Estado do Rio de Janeiro (UERJ)instacron:UERJ10.1590/dados.2023.66.2.291info:eu-repo/semantics/openAccessMundim,Pedro SantosVasconcellos,FábioOkado,Lucaseng2022-09-01T00:00:00Zoai:scielo:S0011-52582023000200205Revistahttp://dados.iesp.uerj.br/PUBhttps://old.scielo.br/oai/scielo-oai.php||dados@iesp.uerj.br1678-45880011-5258opendoar:2022-09-01T00:00Dados - Revista de Ciências Sociais - Universidade do Estado do Rio de Janeiro (UERJ)false
dc.title.none.fl_str_mv Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
title Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
spellingShingle Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
Mundim,Pedro Santos
social networks
mobile instant messaging services
Brazilian presidential elections
populism
media effects
title_short Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
title_full Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
title_fullStr Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
title_full_unstemmed Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
title_sort Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
author Mundim,Pedro Santos
author_facet Mundim,Pedro Santos
Vasconcellos,Fábio
Okado,Lucas
author_role author
author2 Vasconcellos,Fábio
Okado,Lucas
author2_role author
author
dc.contributor.author.fl_str_mv Mundim,Pedro Santos
Vasconcellos,Fábio
Okado,Lucas
dc.subject.por.fl_str_mv social networks
mobile instant messaging services
Brazilian presidential elections
populism
media effects
topic social networks
mobile instant messaging services
Brazilian presidential elections
populism
media effects
description ABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/dados.2023.66.2.291
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ)
publisher.none.fl_str_mv Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ)
dc.source.none.fl_str_mv Dados v.66 n.2 2023
reponame:Dados - Revista de Ciências Sociais
instname:Universidade do Estado do Rio de Janeiro (UERJ)
instacron:UERJ
instname_str Universidade do Estado do Rio de Janeiro (UERJ)
instacron_str UERJ
institution UERJ
reponame_str Dados - Revista de Ciências Sociais
collection Dados - Revista de Ciências Sociais
repository.name.fl_str_mv Dados - Revista de Ciências Sociais - Universidade do Estado do Rio de Janeiro (UERJ)
repository.mail.fl_str_mv ||dados@iesp.uerj.br
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