Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Dados - Revista de Ciências Sociais |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205 |
Resumo: | ABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology. |
id |
UERJ-23_bc9d37aa0ed395c376523a310d7459ed |
---|---|
oai_identifier_str |
oai:scielo:S0011-52582023000200205 |
network_acronym_str |
UERJ-23 |
network_name_str |
Dados - Revista de Ciências Sociais |
repository_id_str |
|
spelling |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018social networksmobile instant messaging servicesBrazilian presidential electionspopulismmedia effectsABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology.Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ)2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205Dados v.66 n.2 2023reponame:Dados - Revista de Ciências Sociaisinstname:Universidade do Estado do Rio de Janeiro (UERJ)instacron:UERJ10.1590/dados.2023.66.2.291info:eu-repo/semantics/openAccessMundim,Pedro SantosVasconcellos,FábioOkado,Lucaseng2022-09-01T00:00:00Zoai:scielo:S0011-52582023000200205Revistahttp://dados.iesp.uerj.br/PUBhttps://old.scielo.br/oai/scielo-oai.php||dados@iesp.uerj.br1678-45880011-5258opendoar:2022-09-01T00:00Dados - Revista de Ciências Sociais - Universidade do Estado do Rio de Janeiro (UERJ)false |
dc.title.none.fl_str_mv |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
title |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
spellingShingle |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 Mundim,Pedro Santos social networks mobile instant messaging services Brazilian presidential elections populism media effects |
title_short |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
title_full |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
title_fullStr |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
title_full_unstemmed |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
title_sort |
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018 |
author |
Mundim,Pedro Santos |
author_facet |
Mundim,Pedro Santos Vasconcellos,Fábio Okado,Lucas |
author_role |
author |
author2 |
Vasconcellos,Fábio Okado,Lucas |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Mundim,Pedro Santos Vasconcellos,Fábio Okado,Lucas |
dc.subject.por.fl_str_mv |
social networks mobile instant messaging services Brazilian presidential elections populism media effects |
topic |
social networks mobile instant messaging services Brazilian presidential elections populism media effects |
description |
ABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0011-52582023000200205 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/dados.2023.66.2.291 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ) |
publisher.none.fl_str_mv |
Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ) |
dc.source.none.fl_str_mv |
Dados v.66 n.2 2023 reponame:Dados - Revista de Ciências Sociais instname:Universidade do Estado do Rio de Janeiro (UERJ) instacron:UERJ |
instname_str |
Universidade do Estado do Rio de Janeiro (UERJ) |
instacron_str |
UERJ |
institution |
UERJ |
reponame_str |
Dados - Revista de Ciências Sociais |
collection |
Dados - Revista de Ciências Sociais |
repository.name.fl_str_mv |
Dados - Revista de Ciências Sociais - Universidade do Estado do Rio de Janeiro (UERJ) |
repository.mail.fl_str_mv |
||dados@iesp.uerj.br |
_version_ |
1750312649921396736 |